Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently chosen as one of “21 Speakers for the Next Century” by Successful Meetings Magazine and is consistently rated among the best speakers by the audiences he addresses. Seth was founder and CEO of Yoyodyne, an interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, is a contributing editor to Fast Company magazine, and was called “the Ultimate…
Duration : 0:48:1
[youtube AZnYRaQfjK4]
1) make something …
1) make something worth talking about
2) tell it to people who want to hear from you
3) they do the marketing
4) get permission from them to tell them next time
“you end up not trying to find customers for your products, but products for your customers”
I love that part.
How would …
How would permission marketing be implemented for a small taxi company with 250 independent drivers?
You can message me if you have any thoughts on it. Thank you.
I agree, it’s …
I agree, it’s shocking though how so many companies don’t bother with any of this though, ‘traditional marketing’ still has some juice left i’d say.
(i live in the UK)
I wonder what …
I wonder what Google cut out around 44:30 when the Google Maps question started to become really interesting
Seth Godin has …
Seth Godin has truly become THE industry leader. He really gets it when it comes to all things marketing. I love all of his books and can’t wait to read Tribes!
Seth Godin is a …
Seth Godin is a genius marketer and his speeches are so valuable and inspirational. Every time I listen to his speech or read his book it makes me want to sell something ;D
I don’t understand some people like the dude who wrote a comment “He keeps talking without saying anything, really. Hope they didn’t pay for that! :-/”…
Anyway. Thank you Google for sharing this with us
Who happens to say …
Who happens to say the best things in a practical way. Good call on Google + Godin.
There should be a Gooogle+Godin 2 some time.
is true. i heard of …
is true. i heard of gmail from a friend first before finding it myself
this is quite …
this is quite possibly the worlds greatest online marketing guru
Seth & Google – wow …
Seth & Google – wow! Gotta love it! Well only if your are an internet junkie! If your not, you probably don’t care – thanks for the very insightful video!
He keeps talking …
He keeps talking without saying anything, really. Hope they didn’t pay for that! :-/
Great value in this …
Great value in this video — thank you. The tips and techniques you show here are ones that I’ve used in my successful online business.
Louisa
Great Video!! Check …
Great Video!! Check out my channel c what you think also sub 4 sub!! Great INFO!! Keep it up
swaggerspot . …
swaggerspot . com
has free advertising
What And Your’e Not …
What And Your’e Not !!!!!!
the purple cow …
the purple cow reference was awesome. That right there made this whole thing worth watching! Good speech.
Nice Movie Guys – …
Nice Movie Guys – hes a legend! atomicfeedback.com
This man is a …
This man is a marketing Guru.
Now, what are you …
Now, what are you just doing here, coming from (everybody knows where) Just marketing your own product, selling your bullshit! What makes your better than others’? your just another liar. Lying about liars to make money.
no all marketers …
no all marketers aren’t liars, only scammers are liars. It’s amazing how many “online marketers” claim to know something about business, when their only business is spamming Google with bogus reviews about every product online only to sell their OWN internet marketing products by hyjacking traffic from others. That’s what I call marketers “lying.”
This is the full-on …
This is the full-on program that i have been using in the new biz model of the music industry!!
Anyone know any …
Anyone know any other good ones like this?
Powerful vid.
Powerful vid.
My fav quote from …
My fav quote from this talk, on the Mythical Man-Month: “9 women working in perfect harmony can’t have a baby in a month”
You are surfing if …
otherwise I agree.
You are surfing if you’re on StumbleUpon