Is the Right Headshot is Crucial for Social Media?

If you use any of the social media platforms, such as Facebook, Twitter, or LinkedIn, your image or photo is everywhere. Anytime you post anything: a blog, a tweet, an ad, or change your status, etc., you are representing yourself, your company and your brand.

I would suggest a businessperson look as recommended by many internet marketeers.

Also consider that websites with photos of uniformed people convert higher numbers of visitors into paying customers.

However, using an image of a cartoon character or realistic fun character is a good marketing strategy (think of Macdonalds).

This website advises Google regarding website conversion strategy resulting in the Google optimizer:

http://www.conversion-rate-experts.com/

…look at the fact that they are using a cartoon image to promote themselves.

Any blogs, tweets can be added to by other employees under a generic image.

If it is just yourself that is actively involved then a shirt & tie/uniform photo would be the best image to project for a personal approach depending on the type of business.

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What is a typical formal job title for a person working on social media marketing in market research field?