Comments on: The joke’s on me. How AT&T is using viral marketing to get their message through. Or are they? http://www.yadayadamarketing.com/1941/viral-marketing/ Marketing Firm Tampa Sun, 05 Feb 2012 09:12:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Stan Dubin http://www.yadayadamarketing.com/1941/viral-marketing/comment-page-1/#comment-10952 Stan Dubin Sat, 15 Aug 2009 20:40:25 +0000 http://www.yadayadamarketing.com/1941/the-jokes-on-me-how-att-is-using-viral-marketing-to-get-their-message-through-or-are-they/#comment-10952 Yes, I thought it was hilarious too. I guess the only question I have is, was the quality of the out-sourced friendship on a par with the actual friendship? If so, you gotta pay top dollar for that. function sbmgOptinValidateForm967(name,email) { var name_fld = document.getElementById('sbmgOptinValidateForm967' + '_' + name); var email_fld = document.getElementById('sbmgOptinValidateForm967' + '_' + email); var reg = /^([A-Za-z0-9_\-\.])+\@([A-Za-z0-9_\-\.])+\.([A-Za-z]{2,4})$/; var msg = ''; if ( name_fld.value == '' ) msg = '- Name Required\n'; if ( reg.test(email_fld.value) == false ) msg += '- Valid Email Required'; if ( msg == '' ) return true; else alert(msg); return false; }

Yes, I thought it was hilarious too. I guess the only question I have is, was the quality of the out-sourced friendship on a par with the actual friendship? If so, you gotta pay top dollar for that.

]]> By: Laura Betterly http://www.yadayadamarketing.com/1941/viral-marketing/comment-page-1/#comment-10939 Laura Betterly Wed, 12 Aug 2009 19:42:53 +0000 http://www.yadayadamarketing.com/1941/the-jokes-on-me-how-att-is-using-viral-marketing-to-get-their-message-through-or-are-they/#comment-10939 Well, my point was it was a really funny joke. At the end of the joke there was an ad, but the joke was the joke which is why I thought this was so brilliant (and not for the reasons I stated.) I wasn't offended neither was my few friends who I played the joke on. It definitely didn't help AT&T as none of us cared about that part of it. function sbmgOptinValidateForm979(name,email) { var name_fld = document.getElementById('sbmgOptinValidateForm979' + '_' + name); var email_fld = document.getElementById('sbmgOptinValidateForm979' + '_' + email); var reg = /^([A-Za-z0-9_\-\.])+\@([A-Za-z0-9_\-\.])+\.([A-Za-z]{2,4})$/; var msg = ''; if ( name_fld.value == '' ) msg = '- Name Required\n'; if ( reg.test(email_fld.value) == false ) msg += '- Valid Email Required'; if ( msg == '' ) return true; else alert(msg); return false; }

Well, my point was it was a really funny joke. At the end of the joke there was an ad, but the joke was the joke which is why I thought this was so brilliant (and not for the reasons I stated.)

I wasn’t offended neither was my few friends who I played the joke on. It definitely didn’t help AT&T as none of us cared about that part of it.

]]> By: Dan Janal http://www.yadayadamarketing.com/1941/viral-marketing/comment-page-1/#comment-10938 Dan Janal Wed, 12 Aug 2009 16:21:20 +0000 http://www.yadayadamarketing.com/1941/the-jokes-on-me-how-att-is-using-viral-marketing-to-get-their-message-through-or-are-they/#comment-10938 I'm glad you have a thick skin and a great sense of humor. If it were me, I would have banned that person from my contact list! I love helping people and would drop everything to help a friend. If I found out that the headline was really a ploy to get me to watch an ad, well, I'd be hopping mad to put it politely. I think trading on friendship for an ad is a dangerous policy and I agree with Todd that someone's head will roll! function sbmgOptinValidateForm794(name,email) { var name_fld = document.getElementById('sbmgOptinValidateForm794' + '_' + name); var email_fld = document.getElementById('sbmgOptinValidateForm794' + '_' + email); var reg = /^([A-Za-z0-9_\-\.])+\@([A-Za-z0-9_\-\.])+\.([A-Za-z]{2,4})$/; var msg = ''; if ( name_fld.value == '' ) msg = '- Name Required\n'; if ( reg.test(email_fld.value) == false ) msg += '- Valid Email Required'; if ( msg == '' ) return true; else alert(msg); return false; }

I’m glad you have a thick skin and a great sense of humor. If it were me, I would have banned that person from my contact list! I love helping people and would drop everything to help a friend. If I found out that the headline was really a ploy to get me to watch an ad, well, I’d be hopping mad to put it politely.

I think trading on friendship for an ad is a dangerous policy and I agree with Todd that someone’s head will roll!

]]> By: Laura Betterly http://www.yadayadamarketing.com/1941/viral-marketing/comment-page-1/#comment-10937 Laura Betterly Wed, 12 Aug 2009 16:17:18 +0000 http://www.yadayadamarketing.com/1941/the-jokes-on-me-how-att-is-using-viral-marketing-to-get-their-message-through-or-are-they/#comment-10937 Well Todd, I think interruption marketing is dead anyway, so it could very well be a moot point as I don't think it's going to equate to sales, but point well taken. function sbmgOptinValidateForm596(name,email) { var name_fld = document.getElementById('sbmgOptinValidateForm596' + '_' + name); var email_fld = document.getElementById('sbmgOptinValidateForm596' + '_' + email); var reg = /^([A-Za-z0-9_\-\.])+\@([A-Za-z0-9_\-\.])+\.([A-Za-z]{2,4})$/; var msg = ''; if ( name_fld.value == '' ) msg = '- Name Required\n'; if ( reg.test(email_fld.value) == false ) msg += '- Valid Email Required'; if ( msg == '' ) return true; else alert(msg); return false; }

Well Todd, I think interruption marketing is dead anyway, so it could very well be a moot point as I don’t think it’s going to equate to sales, but point well taken.

]]> By: Todd Follansbee http://www.yadayadamarketing.com/1941/viral-marketing/comment-page-1/#comment-10936 Todd Follansbee Wed, 12 Aug 2009 16:02:19 +0000 http://www.yadayadamarketing.com/1941/the-jokes-on-me-how-att-is-using-viral-marketing-to-get-their-message-through-or-are-they/#comment-10936 Persuasion psychology teaches us that when trying to motivate, or persuade people to act, we normally look first at the message, which makes sense. Secondly though and research shows it to be an even better predictor of behavior, is to understand the voice or questions which are raised in the listener's mind when they take in the message. This ad is an extremely manipulative (though amusing) ploy which exploits deep concerns and feelings and though many will laugh, all will feel exploited and even a bit resentful on some level. The easiest way to express this resentment is to purposely ignore the ad and at the same time they will likely think that AT&T (and its brand) are lame. Some may say: "it's a joke, get over it" and I agree but we all can see that on some level we now know that AT&T will stoop to any level to gain impressions. My sense is that this is gonna cost some heads at AT&T (and it probably should). function sbmgOptinValidateForm18(name,email) { var name_fld = document.getElementById('sbmgOptinValidateForm18' + '_' + name); var email_fld = document.getElementById('sbmgOptinValidateForm18' + '_' + email); var reg = /^([A-Za-z0-9_\-\.])+\@([A-Za-z0-9_\-\.])+\.([A-Za-z]{2,4})$/; var msg = ''; if ( name_fld.value == '' ) msg = '- Name Required\n'; if ( reg.test(email_fld.value) == false ) msg += '- Valid Email Required'; if ( msg == '' ) return true; else alert(msg); return false; }

Persuasion psychology teaches us that when trying to motivate, or persuade people to act, we normally look first at the message, which makes sense. Secondly though and research shows it to be an even better predictor of behavior, is to understand the voice or questions which are raised in the listener’s mind when they take in the message. This ad is an extremely manipulative (though amusing) ploy which exploits deep concerns and feelings and though many will laugh, all will feel exploited and even a bit resentful on some level. The easiest way to express this resentment is to purposely ignore the ad and at the same time they will likely think that AT&T (and its brand) are lame.
Some may say: “it’s a joke, get over it” and I agree but we all can see that on some level we now know that AT&T will stoop to any level to gain impressions. My sense is that this is gonna cost some heads at AT&T (and it probably should).

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