Well, I know I do. I have pink hair. Might seem a bit odd for a middle aged woman to have pink hair, but I do. It’s an interesting thing to stand out. It also happens to of vital importance. Think about it–are you more likely to remember a pink haired lady who happens to be smart or just a smart lady?
Which brings me to another point. Being better or being smart doesn’t always win the game. Being noticed does, but it has to be relevant. If you’re in a crowded market, you need something to stand out but make it relevant. In the case of what I do, I back it up with relevant information. back to top
What happens if you don’t know how to run Google Adwords correctly?
Even large corporations can get it wrong. Here is a screenshot of my Google maps listing. Check out the text ad from Target.
The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. Link-ftc
The last webinar was pretty full. Hope to see you there!
Find out about the newest opportunity for small and medium sized local businesses and why you don’t want to miss out!
Case Study-California Cows:
So how many of you have watched the Happy California Cow commercials? I personally love them. I find them to have great entertainment value.
The question that nags at me from a marketing point of view though has more to do with the campaigns effectiveness.
Ask yourself a question, are you now more likely to seek out and purchase milk and cheese from California because of those commercials? I know I’m not.
Now, I’ve come to find out that the California Milk Advisory Board has decided to outsource their ads, for cost reasons. This means that the cows they’re going to be using are not even going to be from California.
Facebook, if you don’t start listening to me, I’m breaking up with you!
I have had a love affair with Facebook for almost two years now. My husband doesn’t much mind becuase it keeps me busy and I’ve been able to generate new friendships and rekindle old friendships. I’m sad to say, though that the love affair is getting close to over. Why?Read More
Laura is an early entrant in the online marketing field, having co-founded online music company Visiosonic (PCDJ.COM). She was responsible for the PR and Marketing and as a result, PCDJ gained recognition as the first duel MP3 Player for DJ’s. The free player was downloaded more than a million times. She forged relationships with other tech companies such as MP3.com and Live365.com and worked with celebrities such as Ice T, Nile Rodgers, Jam Master Jay and Chaka Kahn. She also co-founded In Touch Media Group which engaged in Internet marketing and PR.