Marketing, augmented reality and the sh*t folder-Yada news Dec 11, 2009

December 10, 2009

It’s all in the list…

I’ve been marketing for about a hundred years. OK, it’s about fifteen but feels like a hundred!   I know you’ve heard it all before, but the truth is the larger your mailing list, the better you’re going to do.  Technology has changed alot over the years, but this rule always applies.

Now you have to of course send out relevant information that people are interested in, but building the list is of vital importance.   I bring this up because I came across an article last week that went over user behavior when opting into a list:

Have you ever heard of the sh*t  folder?

This isn’t my term for it.  It comes from a study done by Microsoft   Some people are using e-mail addresses as junk folders–others are creating this sh*t folder.  Click here to read the article.

Take advantage of our Free 60 minute consultation.  You have nothing to lose! Open for the first ten people to respond.

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Augmented Reality

One of my readers mentioned a campaign Esquire magazine did with a concept called augmented reality.  They sold a lot more magazines as a result.

What is it?  Augmented reality — the idea of enhancing our view of the world around us with digitized text or objects — has moved out of research labs. See Five Examples of augmented reality here:

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