Yahoo’s social media strategy of lots and lots of Facebook is coming to fruition in a big way today, with the web portal rolling out deeper integration of Facebook within Yahoo Mail.
Last month, Yahoo started with its first Yahoo Mail/Facebook integration: importing Facebook friends’ e-mail addresses into their Yahoo contacts. Today’s two new features make Yahoo Mail a lot more social, though.
The first feature is simple but effective: the ability to update your Facebook status via Yahoo Mail. Once you log in with your Facebook account, you can simply choose to share your status updates via Facebook, in addition to your Yahoo network — it’s a straightforward status update box that appears in your inbox. The second feature is also cool: now whenever someone emails you that is also your Facebook friend, their profile picture will appear in the email.
As we highlighted in Google vs. Yahoo: Who Has the Right Social Strategy, Yahoo’s goals seem to be centered around partnerships and becoming a portal to the social media world. If Yahoo keeps adding features like these to its various other properties, it has the potential to become a social hub.
Does Facebook integration make Yahoo Mail more enticing? Let us know what you think in the comments.