I have read a lot about Social Media Optimization (SMO) recently but they all seem to be about using social networking sites like Twitter, LinkedIn, Flickr, MySpace, etc. to create a buzz about my site. Why should I spend my time and money on adding content to other sites that might create buzz about my own? And how do I do that without being labeled a troll?
What I would like is to optimize the User Generated Content (USG) that is already on my site and generate the buzz here, not for some other company. If I could do that I think it would create a networking affect between my users as they share the good stuff? (In a perfect world it would generate the buzz back to my site)
I understand how Search Engine Optimization (SEO) is all about fixing up my website so that search engines can better index it. I want to do that for UGC. Shouldn’t SMO be about making it easy on the users that visit my site?
So how can I do that? Can that even be done? Or am I misunderstanding what SMO is about?
it may not be as easy.
ugc is somehow controlled by these giants too.
but u can try. probably u end up doing it everyday to get it up and first or it will keep going down
??
it may not be as easy.
ugc is somehow controlled by these giants too.
but u can try. probably u end up doing it everyday to get it up and first or it will keep going down
??
References :
The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.
Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.
While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.