Marketing, augmented reality and the sh*t folder-Yada news Dec 11, 2009

It's all in the list...I've been marketing for about a hundred years. OK, it's about fifteen but feels like a hundred! I know you've heard it all before, but the truth is the larger your mailing list, the better you're going to do. Technology has changed alot over the years, but this rule always applies.Now you have to of course send out relevant information that people are interested in, but building the list is of vital importance. Read more »

Marketing, Google and Mr. Splashy Pants-Yada Newsletter Dec 16, 2009

FACEBOOK WARNINGLast night I got an instant message from an old friend. It was a fairly simple message. "Hey, I just found this old video of you. Check it out and it had a link." I clicked on the link becuase she is a trusted source and was surprised to find out that it directed me to a virus site.I was lucky. This site had already been reported and I got the warning screen and I didn't suffer any harm. She was hacked. Read more »

Marketing Social Media and the California Cows-Yada Newsletter Dec 3, 2009

Standing out in the crowd...Well, I know I do. I have pink hair. Might seem a bit odd for a middle aged woman to have pink hair, but I do. It's an interesting thing to stand out. It also happens to of vital importance. Think about it--are you more likely to remember a pink haired lady who happens to be smart or just a smart lady?Which brings me to another point. Being better or being smart doesn't always win the game. Being noticed does, but it has to be relevant. If you're in a crowded market, you need something to stand out but make it relevant. In the case of what I do, I back it up with relevant information. Read more »

What is the font size on A4 newsletters?

I have to make an A4 newsletter for a project and I was wondering if anyone knew the average font size of A4 newsletters? Thanks That’s a really funny question. There is no real standard for newsletters – you should just fire up your software, write the newsletter, and then think about font size and [...] Read more »

Facebook, if you don’t start listening to me, I’m breaking up with you!

I've had a love affair with Facebook for almost two years now. My husband doesn't much mind because it keeps me busy and I've been able to generate new friendships and rekindle old friendships. I'm sad to say, though that the love affair is getting close to over. Why? Read more »