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	<title>Yada Yada Marketing &#187; marketing</title>
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		<title>Headless Mannequins and Live Bunnies plus setting up Google+ for your biz!</title>
		<link>http://www.yadayadamarketing.com/9918/newsletter-dec-9/</link>
		<comments>http://www.yadayadamarketing.com/9918/newsletter-dec-9/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 13:05:12 +0000</pubDate>
		<dc:creator>Laura Betterly</dc:creator>
				<category><![CDATA[Google +]]></category>
		<category><![CDATA[Laura's Column]]></category>
		<category><![CDATA[Local Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing Fails]]></category>
		<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.yadayadamarketing.com/?p=9918</guid>
		<description><![CDATA[Marketing Fail of the Week Headless Mannequins and Live Bunnies This video was taken by me in Manhattan a few weeks ago.  Live bunnies and headless mannequins&#8211;not sure if it helped sales at all Google News-Google+ Business Pages&#8211;Video on how to set up! By Laura Google+ is gaining headway and this time I think Google [...]]]></description>
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<div style="display: block; text-align: center;"><img style="vertical-align: bottom;" title="Company Logo" src="https://yadayada.infusionsoft.com/Download?Id=8346" alt=" Headless Mannequins and Live Bunnies plus setting up Google+ for your biz!" width="600" height="100" border="0" /></div>
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<div>Marketing Fail of the Week</div>
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<div>Headless Mannequins and Live Bunnies</div>
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<div style="display: block; text-align: center;"><a style="color: #0934c1; display: inline; font-family: arial;" href="https://yadayada.infusionsoft.com/app/linkClick/1522/ee072cf5fb4156e2/730718/a0c25deee0dbea3f" shape="rect"><img title="Live Bunnies" src="https://yadayada.infusionsoft.com/Download?Id=55496" alt=" Headless Mannequins and Live Bunnies plus setting up Google+ for your biz!" width="320" height="191" align="bottom" border="0" /></a></div>
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<div>This video was taken by me in Manhattan a few weeks ago.  <br clear="none" /><br />
Live bunnies and headless mannequins&#8211;not sure if it helped sales at all <img src='http://www.yadayadamarketing.com/wp-includes/images/smilies/icon_smile.gif' alt="icon smile Headless Mannequins and Live Bunnies plus setting up Google+ for your biz!" class='wp-smiley' title="Headless Mannequins and Live Bunnies plus setting up Google+ for your biz!" /> </div>
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<div><strong>Google News-Google+ Business Pages&#8211;Video on how to set up!</strong></div>
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<div>By Laura</div>
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<div>Google+ is gaining headway and this time I think Google has it right.There are many things that they are doing right.  It&#8217;s a nice and clean interface-it&#8217;s easy to share information and sort friends and acquaintances but in my opinion the major advantage for business when it comes to Google+ is two fold:</p>
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<li>Google&#8217;s ranking factor for social is not Facebook-it&#8217;s Google+ &#8212; I know we all like Facebook, but if you want to rank in Google for any competitive search terms, you are going to have to have social proof and Google has publicly stated that it&#8217;s using their social network to measure that.</li>
<li>Google pretty much owns local with Google Places. Now add the integration of Google Plus and the mobile apps for Google Places&#8211;well can you say domination?</li>
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<div style="display: block; text-align: center;"><a style="color: #0934c1; font-family: arial;" href="https://yadayada.infusionsoft.com/app/linkClick/1526/a9aa6443d903604d/730718/a0c25deee0dbea3f" shape="rect"><img title="Interesting Image" src="https://yadayada.infusionsoft.com/Download?Id=55498" alt=" Headless Mannequins and Live Bunnies plus setting up Google+ for your biz!" width="320" height="196" align="bottom" border="0" /></a></div>
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<div>Click on the video image above and watch my video on how you can claim your Google + Business page.</div>
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<div><br clear="none" />Until next time!</div>
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<p>Do let us know if we can be of help!</p>
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<div><span style="font-family: verdana, geneva; font-size: small;"><span style="font-family: verdana, geneva; font-size: small;"><strong>Laura Betterly</strong></span></span>Yada Yada Marketing, Inc.&nbsp;</p>
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<div>Worth Checking Out</div>
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<div>LINKS WE THINK YOU WILL LIKE</div>
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<div><a style="color: #0934c1; font-family: arial;" href="https://yadayada.infusionsoft.com/app/linkClick/1528/11ceda71db2a136b/730718/a0c25deee0dbea3f" shape="rect">Does Google consider SEO Spam?  No! (Video by Matt Cutts of Google</a><a style="color: #0934c1; font-family: arial;" href="https://yadayada.infusionsoft.com/app/linkClick/1530/dd2e15692f2476ad/730718/a0c25deee0dbea3f" shape="rect">Top nine text fails of the year (off color but really funny!)</a><br />
<a style="color: #0934c1; font-family: arial;" href="https://yadayada.infusionsoft.com/app/linkClick/1532/c3281b4e081c0f01/730718/a0c25deee0dbea3f" shape="rect"><br />
Google Places now has a support center</a>.</p>
<p><a style="color: #0934c1; font-family: arial;" href="https://yadayada.infusionsoft.com/app/linkClick/1534/c932813acae621d8/730718/a0c25deee0dbea3f" shape="rect">16 Insights to Google Ratings</a></p>
<p><a style="color: #0934c1; font-family: arial;" href="https://yadayada.infusionsoft.com/app/linkClick/1536/7f70a846d6f237a1/730718/a0c25deee0dbea3f" shape="rect">Is your site fast enough?  It&#8217;s a ranking factor&#8211;see how your site stands up.</a></p>
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<div>Notice anything different with Google Analytics?</div>
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<div>by Laura</div>
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<div>Last month Google changed how we get to view our analytics.Up until then we could see exactly where our traffic came from.  Now, they have taken their search more secure and will no longer give you the search term someone used to get to your site if they are logged into a Google account.</p>
<p>Now they say it&#8217;s a security issue, but if you pay for the clicks as in Google AdWords, you get all the info.</p>
<p>This is bad news for those of us who use this information to guide our online activities.  By the way, there is no way around this even if you&#8217;re using another stat tracking program.</p>
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<div>Did you know?</div>
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<div>by Laura</div>
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<div>Yada Yada <a href="http://www.yadayadamarketing.com" target=_self>marketing</a> is a member of the Better Business Bureau and we have an A Rating!</div>
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<div style="display: block; text-align: center;"><a style="color: #0934c1; font-family: arial;" href="https://yadayada.infusionsoft.com/app/linkClick/148/be702b6a2f776b57/730718/a0c25deee0dbea3f" shape="rect"><img title="BBB accredidation" src="https://yadayada.infusionsoft.com/Download?Id=8912" alt=" Headless Mannequins and Live Bunnies plus setting up Google+ for your biz!" width="135" height="51" border="0" /></a></div>
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<div>Need Marketing Help??</div>
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<div style="color: #e74f46; font-family: arial; font-size: 12px; font-weight: normal; margin: 0; text-align: left;">
<div>Call Drew at 1-800-920-1985 x 2 to find out what we can do for YOU or email him at</div>
<div>drew at yadayadamarketing.com!</div>
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<div style="display: block; text-align: center;"><a style="color: #0934c1; font-family: arial;" href="https://yadayada.infusionsoft.com/app/linkClick/132/f605410703c5bfb9/730718/a0c25deee0dbea3f" shape="rect"><img title="Interesting Image" src="https://yadayada.infusionsoft.com/Download?Id=5975" alt=" Headless Mannequins and Live Bunnies plus setting up Google+ for your biz!" width="200" height="200" border="0" /></a></div>
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		<title>Where I&#8217;ve been&#8230;</title>
		<link>http://www.yadayadamarketing.com/6395/where-ive-been/</link>
		<comments>http://www.yadayadamarketing.com/6395/where-ive-been/#comments</comments>
		<pubDate>Sat, 04 Jun 2011 01:31:26 +0000</pubDate>
		<dc:creator>Laura Betterly</dc:creator>
				<category><![CDATA[Laura's Column]]></category>
		<category><![CDATA[Local Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Yada Newsletters]]></category>

		<guid isPermaLink="false">http://www.yadayadamarketing.com/?p=6395</guid>
		<description><![CDATA[Having trouble viewing this email? Click here Marketing Fail of the Week It&#8217;s good to know that the Stoner Organization is in the same building as the Office of the Attorney General&#8230;&#160; I found this in St. Pete, near my house a few months ago! Have you been SLAPPED? by Steve Every once in a [...]]]></description>
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<p>Having trouble viewing this email? <a href="#">Click here</a></p>
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<div><span style="font-size: small;"><span style="font-weight: bold;">Marketing Fail of the Week</span></span></div>
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<div class="imageSnippet-alignDiv" style="display: block; text-align: center;"><img title="Stoner" src="https://yadayada.infusionsoft.com/Download?Id=33436" border="0" alt=" Where Ive been..." width="400" height="249" align="bottom" /></div>
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<div>It&#8217;s good to know that the Stoner Organization is in the same building as the Office of the Attorney General&#8230;&nbsp;</p>
<p>I found this in St. Pete, near my house a few months ago!</p>
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<h2 style="height: 20px;"><span style="color: #333399;">Have you been SLAPPED?</span></h2>
<div style="height: 20px;"><img title="Interesting Image" src="https://yadayada.infusionsoft.com/Download?Id=2315" border="0" alt=" Where Ive been..." width="301" height="115" align="bottom" /></div>
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<div style="font-size: 20px;"><span style="color: #bd3919; font-size: 11px; font-weight: normal;">by Steve</span></div>
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<p style="color: #111111; font-family: Georgia,serif; font-size: 13px; margin: 0px; outline-width: 0px; padding: 0px 0px 15px;">Every once in a while someone comes to us who got &#8220;Google Slapped&#8221; or even outright banned by Google and asks us to help.</p>
<p style="color: #111111; font-family: Georgia,serif; font-size: 13px; margin: 0px; outline-width: 0px; padding: 0px 0px 15px;">There are several different types of slaps with different levels of severity ranging from higher minimum bid prices on your keywords, to reduced ad serving, and on down to your account not getting any impressions at all. The most severe is when you get banned from Google Adwords for life, no matter what account you want to start or what site you want to promote. Since Google is by far the biggest source of search traffic, that is pretty painful.  <a href="https://yadayada.infusionsoft.com/link/cc6494c60/1cb4a20">Click Here</a> to read the rest of the article.</p>
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<div style="height: 20px;"><span style="color: #3b607e; font-family: arial; font-size: 20px; font-weight: bold;">In case you were wondering what happened&#8230;</span></div>
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<div>By Laura</div>
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<div class="nicEdit"><span style="border-collapse: separate; color: #000000; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="color: #111111; font-family: Georgia,'Times New Roman','Trebuchet MS'; font-size: 13px; line-height: 20px;"><span style="color: #232525; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px;">Please forgive me.  The last few months have been a world wind and I have neglected the newsletter. </span>&nbsp;</p>
<p><span style="color: #232525; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px;">Some of you know that I released a product on how to do what I do with local businesses with <a href="http://www.yadayadamarketing.com" target=_self>marketing</a> guru Ryan Deiss.  I am honored to have him as my publisher.To date we&#8217;ve sold over 10,000 copies and my students are really doing well helping their clients and working for themselves. </span></p>
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<p>For those of you who didn&#8217;t know or are interested in learning how to do this yourself, please click on the graphic below to find out more.<br />
<span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 11px; color: #000000; line-height: normal;"><a href="https://yadayada.infusionsoft.com/link/cc6494c60/1ce5760"><img title="Mobile Local Fusion" src="https://yadayada.infusionsoft.com/Download?Id=33440" border="0" alt=" Where Ive been..." width="300" height="132" align="bottom" /></a></span></p>
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<td><a style="color: #0934c1; font-family: arial;" href="http://twitter.com/laurabetterly"><span style="font-size: 10px;">Follow us</span></a><span style="color: #0b175f; font-family: trebuchet ms; font-size: 12px;"> | </span><a style="color: #0934c1; font-family: arial;" href="http://twitter.com/home?status=I just read https://yadayada.infusionsoft.com/he/548662/d40e5ffeb1ffe6e27f602e2401bdac9f"><span style="font-size: 10px;">Tweet this</span></a></td>
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<td style="padding-left: 6px; width: 28px;" align="right"><img src="https://yadayada.infusionsoft.com/slices/social-media/icon-blog.png" alt="icon blog Where Ive been..." hspace="5" align="middle" title="Where Ive been..." /></td>
<td><a style="color: #0934c1; font-family: arial;" href="http://feeds.feedburner.com/yadayadamarketing"><span style="font-size: 10px;">Visit our Blog</span></a></td>
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<div style="color: #0b175f; font-family: trebuchet ms; font-size: 12px;">
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<p>Until next time!</p>
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</div>
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<div>
<div style="color: #0b175f; font-family: trebuchet ms; font-size: 12px;">
<div class="nicEdit">
<p class="MsoNormal">Do let us know if we can be of help!</p>
</div>
</div>
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<div>
<div><span style="font-size: small; font-family: verdana,geneva;"><strong>Laura Betterly</strong>&nbsp;</p>
<p>Yada Yada Marketing, Inc.</p>
<p>(727) 442-5888</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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<p></span></div>
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<div>
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<div style="color: #3b607e; font-family: arial; font-size: 15px; font-weight: bold; margin: 0; text-align: left;">
<div class="nicEdit">Worth Checking Out&nbsp;</p>
</div>
</div>
<div style="color: #e74f46; font-family: arial; font-size: 12px; font-weight: normal; margin: 0; text-align: left;">
<div class="nicEdit">LINKS WE THINK YOU WILL LIKE&nbsp;</p>
</div>
</div>
<div style="color: #0b175f; font-family: trebuchet ms; font-size: 11px; text-align: left;">
<div><a href="https://yadayada.infusionsoft.com/link/cc6494c60/20e6da0">Webinar Replay-Laura Betterly on SMS (text messaging)</a><a href="javascript:nicTemp();"></a><br />
<a href="javascript:nicTemp();"></a><br />
<a href="javascript:nicTemp();"></a><a href="https://yadayada.infusionsoft.com/link/cc6494c60/27f57e0">Funny Cat Video-cat betrayed by his girlfriend</a>&nbsp;</p>
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<div style="color: #3b607e; font-family: arial; font-size: 15px; font-weight: bold; margin: 0; text-align: left;">
<div><span style="color: #ff3300;">Privacy Warning to my readers</span>&nbsp;</p>
</div>
</div>
<div style="color: #0b175f; font-family: trebuchet ms; font-size: 11px; text-align: left;">
<div><span style="color: #ff3300;">Check out Spokeo.  Really.  This is not a joke.  Go to spokeo.com and you&#8217;ll be shocked about how much personal information on YOU they have.</span><br />
<span style="color: #ff3300;"> </span> <span style="color: #ff3300;"><br />
</span> <span style="color: #ff3300;">Fortunately, I found out how to remove myself from their database.  Go to </span><a style="color: #ff3300;" href="http://www.spokeo.com/blog/help/">http://www.spokeo.com/blog/help/</a><br />
<span style="color: #ff3300;"><br />
</span> <span style="color: #ff3300;">Point 8 shows you how to remove yourself.</span><span style="color: #0b175f;"> </span>&nbsp;</p>
<p style="color: #0b175f;"><span style="color: #3b607e; font-family: arial; font-size: 15px; font-weight: bold;">Mobile&#8211;it&#8217;s huge&#8230;</span></p>
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<div style="color: #e74f46; font-family: arial; font-size: 12px; font-weight: normal; margin: 0; text-align: left;">
<div>by Laura&nbsp;</p>
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</div>
<div style="color: #0b175f; font-family: trebuchet ms; font-size: 11px; text-align: left;">
<div>Mobile marketing is the next big frontier.&nbsp;</p>
<p>Did you know that over 50% of all social media transactions happen via mobile devices?  What does that mean for you?</p>
<p>It means that if you don&#8217;t have a mobile enabled website or landing page, half of your traffic from social media will be wasted!</p>
<p>Just so happens that if you have a WordPress site, we&#8217;ve developed a pretty nifty plugin for mobile.</p>
<p>If you&#8217;re interested in learning more about it, click the graphic below!</p>
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<div class="imageSnippet-alignDiv" style="display: block; text-align: left;"><a href="https://yadayada.infusionsoft.com/link/cc6494c60/1e9cea0"><img title="Interesting Image" src="https://yadayada.infusionsoft.com/Download?Id=33094" border="0" alt=" Where Ive been..." width="200" height="100" align="bottom" /></a></div>
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<div style="color: #3b607e; font-family: arial; font-size: 15px; font-weight: bold; margin: 0; text-align: left;">
<div>I need your help!&nbsp;</p>
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<div style="color: #0b175f; font-family: trebuchet ms; font-size: 11px; text-align: left;">
<div>If we&#8217;ve helped your or have done a good job for you, would you please leave a review on our site?  I&#8217;m testing on how Google picks these up in their local results, so all I&#8217;m missing is some kind (or unkind, if we deserve that) words from you.  <a href="https://yadayada.infusionsoft.com/link/cc6494c60/1e6c160">Click Here to leave a Review</a></div>
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<div style="color: #3b607e; font-family: arial; font-size: 15px; font-weight: bold; margin: 0; text-align: left;">
<div class="nicEdit">Did you know&nbsp;</p>
</div>
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<div style="color: #e74f46; font-family: arial; font-size: 12px; font-weight: normal; margin: 0; text-align: left;">
<div class="nicEdit">by Laura&nbsp;</p>
</div>
</div>
<div style="color: #0b175f; font-family: trebuchet ms; font-size: 11px; text-align: left;">
<div class="nicEdit">Yada Yada Marketing is a member of the Better Business Bureau!&nbsp;</p>
</div>
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<div>
<div class="nicEdit">
<div class="imageSnippet-alignDiv" style="display: block; text-align: center;"><a href="https://yadayada.infusionsoft.com/link/cc6494c60/e35b20"><img title="BBB accredidation" src="https://yadayada.infusionsoft.com/Download?Id=8912" border="0" alt=" Where Ive been..." width="135" height="51" /></a></div>
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<div style="color: #3b607e; font-family: arial; font-size: 15px; font-weight: bold; margin: 0; text-align: left;">
<div class="nicEdit">
<p>Need Marketing Help??</p>
</div>
</div>
<div style="color: #e74f46; font-family: arial; font-size: 12px; font-weight: normal; margin: 0; text-align: left;">
<div class="nicEdit">Call Drew at 1-800-920-1985 x 2 to find out what we can do for YOU&nbsp;</p>
</div>
</div>
</div>
</div>
<div>
<div>
<div class="nicEdit">
<div class="imageSnippet-alignDiv" style="display: block; text-align: center;"><a href="https://yadayada.infusionsoft.com/link/cc6494c60/caf120"><img title="Interesting Image" src="https://yadayada.infusionsoft.com/Download?Id=5975" border="0" alt=" Where Ive been..." width="200" height="200" /></a></div>
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<p>&nbsp;</p>
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		<title>Newsletter:  Facebook Tops Google and Local Results Changed!</title>
		<link>http://www.yadayadamarketing.com/4873/newsletter-facebook-tops-google-and-local-results-changed/</link>
		<comments>http://www.yadayadamarketing.com/4873/newsletter-facebook-tops-google-and-local-results-changed/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 14:46:20 +0000</pubDate>
		<dc:creator>Laura Betterly</dc:creator>
				<category><![CDATA[Facebook Advertising]]></category>
		<category><![CDATA[Laura's Column]]></category>
		<category><![CDATA[Local Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing Fails]]></category>
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		<category><![CDATA[QR COdes]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Yada Newsletters]]></category>
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		<category><![CDATA[Closer To Home]]></category>
		<category><![CDATA[cnn]]></category>
		<category><![CDATA[Dimensional Code]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Friend Ryan]]></category>
		<category><![CDATA[Going Shopping]]></category>
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		<category><![CDATA[Google]]></category>
		<category><![CDATA[Laura Betterly]]></category>
		<category><![CDATA[Marketing Help]]></category>
		<category><![CDATA[Marketing Inc]]></category>
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		<category><![CDATA[Qr Code]]></category>
		<category><![CDATA[Qr Codes]]></category>
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		<category><![CDATA[Ryan Deiss]]></category>
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		<category><![CDATA[yada yada marketing]]></category>

		<guid isPermaLink="false">http://www.yadayadamarketing.com/?p=4873</guid>
		<description><![CDATA[Marketing Fail of the Week&#160; Courtesy of Facebook Friend&#160; A good reason not to litter??&#160; Facebook now TOPS Google by Laura&#160; CNN is now reporting that Facebook traffic had passed Google and in a hurry! My friend Ryan Deiss predicted this in January and man was he ever right. Now, Ryan has massed the largest [...]]]></description>
			<content:encoded><![CDATA[<div class="announcement_post"><div class="google_plus_one"><g:plusone size="standard" count="true" url="http://www.yadayadamarketing.com/4873/newsletter-facebook-tops-google-and-local-results-changed/"></g:plusone></div><div id="mainContent" style="text-align: left;">
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<div class="imageSnippet-alignDiv" style="display: block; text-align: center;"><img title="Company Logo" src="https://yadayada.infusionsoft.com/Download?Id=8346" border="0" alt=" Newsletter:  Facebook Tops Google and Local Results Changed!" width="600" height="100" /></div>
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<div class="nicEdit">Marketing Fail of the Week&nbsp;</p>
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<div style="font-family: arial; font-size: 11px; font-weight: normal; margin: 0px; text-align: left;">
<div class="nicEdit">Courtesy of Facebook Friend&nbsp;</p>
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<div class="nicEdit">
<div class="imageSnippet-alignDiv" style="display: block; text-align: center;"><img title="Interesting Image" src="https://yadayada.infusionsoft.com/Download?Id=9320" border="0" alt=" Newsletter:  Facebook Tops Google and Local Results Changed!" width="335" height="250" /></div>
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<div style="font-family: trebuchet ms; font-size: 12px;">
<div class="nicEdit">A good reason not to litter??&nbsp;</p>
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<div></div>
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<div class="nicEdit">
<div class="imageSnippet-alignDiv" style="display: block; text-align: center;"><img title="Interesting Image" src="https://yadayada.infusionsoft.com/Download?Id=2609" border="0" alt=" Newsletter:  Facebook Tops Google and Local Results Changed!" width="200" height="66" /></div>
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<div style="font-family: arial; font-size: 20px; font-weight: bold; margin: 0px; text-align: left;">
<div class="nicEdit"><span style="font-size: 12pt;">Facebook now TOPS Google</span></div>
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<div style="font-family: arial; font-size: 11px; font-weight: normal; margin: 0px; text-align: left;">
<div class="nicEdit">by Laura&nbsp;</p>
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<div style="font-family: trebuchet ms; font-size: 12px; text-align: left;">
<div class="nicEdit">
<p class="MsoNormal" style="margin-bottom: 12pt;"><span>CNN is now reporting that Facebook<br />
traffic had passed Google and in a hurry!</span></p>
<p>My friend Ryan Deiss predicted this in January and man was he ever right.</p>
<p>Now, Ryan has massed the largest panel of Facebook experts alive today for a<br />
live Facebook Bootcamp this Friday&#8211;I&#8217;m one of them.</p>
<p><a href="https://yadayada.infusionsoft.com/link/af0cade60/e975a0">Click to see all the details:</a></p>
<p>You can grab your share of millions of clicks from Facebook in 2011 by hopping<br />
on this Bootcamp.</p>
<p>I&#8217;ll be there, I hope you&#8217;ll join me. It&#8217;s actually going to get me out of<br />
going shopping on Friday HA!</p>
<p><a href="https://yadayada.infusionsoft.com/link/af0cade60/ec82e0">Join me. Register here:</a></p>
<p>Have a great Holiday,</p>
<p>- Laura Betterly<span> </span></p>
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<div style="font-family: arial; font-size: 20px; font-weight: bold; margin: 0px; text-align: left;">
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<p class="MsoNormal" style="text-align: left;"><strong><span> </span>Local Results&#8230;Changed</strong></p>
<p><strong> </strong><strong> </strong></p>
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</div>
<div style="font-family: arial; font-size: 11px; font-weight: normal; margin: 0px; text-align: left;">
<div class="nicEdit">from Site Pro News&nbsp;</p>
</div>
</div>
<div style="font-family: trebuchet ms; font-size: 12px; text-align: left;">
<div class="nicEdit"><span style="border-collapse: separate; color: #000000; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="color: #111111; font-family: Georgia,'Times New Roman','Trebuchet MS'; font-size: 13px; line-height: 20px;">&nbsp;</p>
<p>&nbsp;</p>
<p></span></span></div>
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<div style="font-family: trebuchet ms; font-size: 12px;">
<div class="nicEdit"><span style="border-collapse: separate; color: #000000; font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="color: #232525; font-family: Arial,Helvetica,sans-serif; font-size: 12px; line-height: 18px;">Google Local and Map have become a big influence on how people search and get results. We can demonstrate this by searching for &#8216;accountant&#8217; and the search result returns a broad list of &#8216;accountants&#8217;, but perhaps too broad so we tend to search again by narrowing the result &#8211; adding a location to the search &#8211; &#8216;accountant in city&#8217; and the results we see are now closer to home.  <a href="https://yadayada.infusionsoft.com/link/af0cade60/f5aaa0">Click here to read the whole article.</a>&nbsp;</p>
<p>&nbsp;</p>
<p></span></span></div>
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<div style="font-family: trebuchet ms; font-size: 12px;">
<div class="nicEdit">
<p>Until next time!</p>
</div>
</div>
</div>
<div>
<div style="font-family: trebuchet ms; font-size: 12px;">
<div class="nicEdit">
<p class="MsoNormal">Do let us know if we can be of help!</p>
</div>
</div>
</div>
<div><span style="font-family: verdana, geneva; font-size: small;"><strong>Laura Betterly</strong><br />
Yada Yada Marketing, Inc.<br />
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<div style="font-family: arial; font-size: 15px; font-weight: bold; margin: 0px; text-align: left;">
<div class="nicEdit">Worth Checking Out&nbsp;</p>
</div>
</div>
<div style="font-family: arial; font-size: 12px; font-weight: normal; margin: 0px; text-align: left;">
<div class="nicEdit">LINKS WE THINK YOU WILL LIKE&nbsp;</p>
</div>
</div>
<div style="font-family: trebuchet ms; font-size: 11px; text-align: left;">
<div class="nicEdit">
<p><a href="https://yadayada.infusionsoft.com/link/af0cade60/ef9020"><span style="text-decoration: underline;">AT&amp;T Launches Mobile Payments Trial</span></a></p>
<p><a href="https://yadayada.infusionsoft.com/link/af0cade60/d418e0"></a><a href="https://yadayada.infusionsoft.com/link/af0cade60/f29d60">Rockmelt Browser-mixing social and search</a></p>
<p><a href="https://yadayada.infusionsoft.com/link/af0cade60/f8b7e0">Google&#8217;s URL Shortner plus you can get a QR code.</a></p>
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<div style="font-family: arial; font-size: 15px; font-weight: bold; margin: 0px; text-align: left;">
<div class="nicEdit">QR Codes&nbsp;</p>
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<div style="font-family: arial; font-size: 12px; font-weight: normal; margin: 0px; text-align: left;">
<div class="nicEdit">by Laura&nbsp;</p>
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<div style="font-family: trebuchet ms; font-size: 11px; text-align: left;">
<div class="nicEdit">
<p>You should have started to see these popping up all over town and on business cards.  QR Codes (short for Quick Response).  These two dimensional code are used with a QR reader and directs an individual to a webpage or gives more information.</p>
<p>Plus they look really cool!</p>
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<div class="nicEdit">
<div class="imageSnippet-alignDiv" style="display: block; text-align: left;"><img title="Interesting Image" src="https://yadayada.infusionsoft.com/Download?Id=9322" border="0" alt=" Newsletter:  Facebook Tops Google and Local Results Changed!" width="200" height="200" /></div>
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<div style="font-family: arial; font-size: 15px; font-weight: bold; margin: 0px; text-align: left;">
<div class="nicEdit">Did you know&nbsp;</p>
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<div style="font-family: arial; font-size: 12px; font-weight: normal; margin: 0px; text-align: left;">
<div class="nicEdit">by Laura&nbsp;</p>
</div>
</div>
<div style="font-family: trebuchet ms; font-size: 11px; text-align: left;">
<div class="nicEdit">Yada Yada Marketing is a member of the Better Business Bureau!&nbsp;</p>
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<div class="nicEdit">
<div class="imageSnippet-alignDiv" style="display: block; text-align: center;"><a href="https://yadayada.infusionsoft.com/link/af0cade60/e35b20"><img title="BBB accredidation" src="https://yadayada.infusionsoft.com/Download?Id=8912" border="0" alt=" Newsletter:  Facebook Tops Google and Local Results Changed!" width="135" height="51" /></a></div>
</div>
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<div style="font-family: arial; font-size: 15px; font-weight: bold; margin: 0px; text-align: left;">
<div class="nicEdit">
<p>Need <a href="http://www.yadayadamarketing.com" target=_self>marketing</a> Help??</p>
</div>
</div>
<div style="font-family: arial; font-size: 12px; font-weight: normal; margin: 0px; text-align: left;">
<div class="nicEdit">Call Drew at 1-800-920-1985 x 2 to find out what we can do for YOU or email him at drew@yadayadamarketing.com!&nbsp;</p>
</div>
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</div>
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<div class="nicEdit">
<div class="imageSnippet-alignDiv" style="display: block; text-align: center;"><a href="https://yadayada.infusionsoft.com/link/af0cade60/caf120"><img title="Interesting Image" src="https://yadayada.infusionsoft.com/Download?Id=5975" border="0" alt=" Newsletter:  Facebook Tops Google and Local Results Changed!" width="200" height="200" /></a></div>
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		<title>My exile from Facebook and my way back to their good graces.</title>
		<link>http://www.yadayadamarketing.com/4317/my-exile-from-facebook-and-my-way-back-to-their-good-graces-2/</link>
		<comments>http://www.yadayadamarketing.com/4317/my-exile-from-facebook-and-my-way-back-to-their-good-graces-2/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 15:26:28 +0000</pubDate>
		<dc:creator>Laura Betterly</dc:creator>
				<category><![CDATA[Community Posts]]></category>
		<category><![CDATA[Facebook Advertising]]></category>
		<category><![CDATA[Laura's Column]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Chopped Liver]]></category>
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		<guid isPermaLink="false">http://www.yadayadamarketing.com/?p=4317</guid>
		<description><![CDATA[Yes, Facebook disabled ME! About two weeks ago I found myself exiled from Facebook. I went to login as I do several times a day and I discovered my account had been disabled for violating the terms of service. At least that&#8217;s what the cold screen said. There was a link to click if you [...]]]></description>
			<content:encoded><![CDATA[<div class="announcement_post"><div class="google_plus_one"><g:plusone size="standard" count="true" url="http://www.yadayadamarketing.com/4317/my-exile-from-facebook-and-my-way-back-to-their-good-graces-2/"></g:plusone></div><h1>Yes, Facebook disabled ME!</p>
<p><div id="attachment_4290" class="wp-caption alignright" style="width: 310px"><a href="http://www.yadayadamarketing.com/wp-content/uploads/2010/10/chopped-liver.jpg"><img class="size-medium wp-image-4290   " title="Laura Betterly is Facebook chopped liver?" src="http://www.yadayadamarketing.com/wp-content/uploads/2010/10/chopped-liver-300x264.jpg" alt="chopped liver 300x264 My exile from Facebook and my way back to their good graces." width="300" height="264" /></a><p class="wp-caption-text">What am I, Facebook chopped liver?</p></div></h1>
<p style="text-align: left;">About two weeks ago I found myself exiled from Facebook. I went to login as I do several times a day and I discovered my account had been disabled for violating the terms of service. At least that&#8217;s what the cold screen said. There was a link to click if you disagreed and a form you could fill out to their appeals department.  Once you&#8217;ve filled out the form you got an e-mail that stated that they would consider your request if you replied to the e-mail sent thus proving who you were. You were warned in this e-mail not to create another Facebook profile because that also violated the terms of service. They also let you know that they wouldn&#8217;t specifically tell you what specific term you violated, just that you violated it and that if your account was restored you shouldn&#8217;t do it again.  They also stated that it&#8217;s very likely that your violation was egregious enough that they would never restore your account and that to e-mail more than once was pointless and would not speed up their review process.</p>
<div id="attachment_4318" class="wp-caption alignleft" style="width: 310px"><a href="http://www.yadayadamarketing.com/wp-content/uploads/2010/10/facebook_disabled.png"><img class="size-medium wp-image-4318" title="facebook_disabled" src="http://www.yadayadamarketing.com/wp-content/uploads/2010/10/facebook_disabled-300x207.png" alt="facebook disabled 300x207 My exile from Facebook and my way back to their good graces." width="300" height="207" /></a><p class="wp-caption-text">Facebook Disabled screen</p></div>
<p>That kind of freaked me out so I did little research online as well as with the Facebook FAQs. I found that I was not alone. There&#8217;s a whole world of Facebook rejects politely asking to be let back in. Some of these people have been waiting months without an answer.  Truth be told, I didn&#8217;t violate the terms of service, but I did take a closer look at those terms and I discovered that there are lots of violations of the terms of service that are happening and I suspect many of you are violating these. First of all, Facebook is very clear that an account is for an individual so those of you who are calling yourselves by your company name are actually violating the terms of service. Businesses need to have their own page and the rules for those pages are different than that of individuals. It&#8217;s also pretty clear that you should actually know the person that you are asking to be your friend. I know that that is violated a lot but we should always remember what our mothers told us don&#8217;t talk to strangers.  People should also not be continually inviting people via direct messaging to like their page, go to their event, nor bulk message all their friends about some business based thing. In short, Facebook doesn&#8217;t want you to spam.</p>
<p>You know I&#8217;ve been on Facebook for about three years and have close to 2000 friends so I consider myself fairly savvy when it comes to Facebook, but I&#8217;ve even had several people quote &#8220;friend me&#8221; only to find they were somewhat insane – in fact I got two rather interesting proposals even though I&#8217;m happily married.  That&#8217;s not really the subject matter of this article though. When I was disabled by Facebook I discovered several really important things. First of all, I realized how addicted to Facebook I was. Secondly, I use my Facebook login for all sorts of other services and they were mysteriously disabled as a result too. Not only that, I was very disconnected from some people who I really, really care about. It was so crazy that I actually got some phone calls from family members asking me if I was okay because they couldn&#8217;t find me on Facebook.</p>
<p>Now I might be older than a lot of you guys reading this, but in the 1970s there were several science fiction pieces that went like this: sometime in the future we will live in a world where we are all identified by numbers and all our identities are on the main computer that runs the world. Anyone who doesn&#8217;t agree with policy will just be erased from the database. In fact I think there was even a movie with Sandra Bullock that changed her identity in the central databases of the world.  Once one was erased, their key card to their home no longer worked, their credit cards didn&#8217;t work, they couldn&#8217;t travel, they became nonentities. On a smaller scale, that&#8217;s what I experienced. I could no longer manage my clients Facebook pages, share my links, look at my own photographs, my own videos and I was disconnected from the 53 million other people who were in Facebook&#8217;s good graces.</p>
<p>I’ll tell you, it was a rough five days.   I wasn&#8217;t just going to Facebook withdrawal, I was grieving.  I&#8217;m lucky though. I was able to call someone who handles advertising for agencies (he called me early in the year and I was smart enough to keep his phone number) and he got in touch with the right department and within a few hours my account was restored.  Interestingly enough during those five days  I discovered that I got way more work done without Facebook. So going forward, you won&#8217;t see me on Facebook quite as much as you did before as I now only go online at specific times of the day. There are several advantages to this: one is that I will not get sucked into the medium as I have before and secondly, I find I’m more productive without it.  I&#8217;m also working on other networks, so if Facebook decides that I&#8217;m a non-entity again, I won&#8217;t lose all my information. Don&#8217;t get me wrong, I still think Facebook is a great way to build business, but once you build some business, you need to make sure that you&#8217;re managing your time well.</p>
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		<title>Google is testing previews</title>
		<link>http://www.yadayadamarketing.com/4307/google-is-testing-previews/</link>
		<comments>http://www.yadayadamarketing.com/4307/google-is-testing-previews/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 14:28:52 +0000</pubDate>
		<dc:creator>Laura Betterly</dc:creator>
				<category><![CDATA[Community Posts]]></category>
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		<category><![CDATA[web traffic]]></category>

		<guid isPermaLink="false">http://www.yadayadamarketing.com/?p=4307</guid>
		<description><![CDATA[I know I&#8217;ve always been telling you about all the Google changes&#8211;sometimes I like them and sometimes I don&#8217;t. For example, I don&#8217;t like Google instant, the new change that shows search results before you&#8217;re done making a query. In fact, I&#8217;ve turned that off as I found bothersome. I am though, very interested in [...]]]></description>
			<content:encoded><![CDATA[<div class="announcement_post"><div class="google_plus_one"><g:plusone size="standard" count="true" url="http://www.yadayadamarketing.com/4307/google-is-testing-previews/"></g:plusone></div><p>I know I&#8217;ve always been telling you about all the Google changes&#8211;sometimes I like them and sometimes I don&#8217;t. For example, I don&#8217;t like Google instant, the new change that shows search results before you&#8217;re done making a query. In fact, I&#8217;ve turned that off as I found bothersome. I am though, very interested in all of these changes and how they affect search and search results.</p>
<p>Recently I saw a blog post by one of the Google executives showing a new experiment where an image of the destination website shows up on Google as opposed to individuals clicking through to be able to see it. Although I think it&#8217;s a cool idea, I do wonder how it will affect web traffic and conversions.</p>
<p>I will keep you posted as I know more about this proposed change in Google. You can read about the current experiment <a href="http://googlesystem.blogspot.com/2010/10/google-tests-search-preview.html ">here:</a></p>
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		<title>YYMI Newsletter Oct 26-A quick Update and a funny marketing fail</title>
		<link>http://www.yadayadamarketing.com/4284/yymi-newsletter-oct-26-a-quick-update-and-a-funny-marketing-fail/</link>
		<comments>http://www.yadayadamarketing.com/4284/yymi-newsletter-oct-26-a-quick-update-and-a-funny-marketing-fail/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 22:40:50 +0000</pubDate>
		<dc:creator>Laura Betterly</dc:creator>
				<category><![CDATA[Community Posts]]></category>
		<category><![CDATA[Facebook Advertising]]></category>
		<category><![CDATA[Laura's Column]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[blueprint]]></category>
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		<category><![CDATA[conversion]]></category>
		<category><![CDATA[E Mail]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Internet Marketer]]></category>
		<category><![CDATA[Local Restaurant]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[Marketing Inc]]></category>
		<category><![CDATA[Mobile Devices]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Mobile Technology]]></category>
		<category><![CDATA[Mobile Text]]></category>
		<category><![CDATA[Newsletter Oct]]></category>
		<category><![CDATA[Pay-Per-Click]]></category>
		<category><![CDATA[Ryan Deiss]]></category>
		<category><![CDATA[Salt Lake Utah]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[Yada Yada]]></category>

		<guid isPermaLink="false">http://www.yadayadamarketing.com/?p=4284</guid>
		<description><![CDATA[Marketing Fail of the Week Courtesy of Failblog.org Something tells me that the good folk in Salt Lake Utah didn&#8217;t realize they had a branding issue. It pays to check out a proof before going to print. The Cats Out of the Bag&#8230; by Laura In our last newsletter I alluded to a well known [...]]]></description>
			<content:encoded><![CDATA[<div class="announcement_post"><div class="google_plus_one"><g:plusone size="standard" count="true" url="http://www.yadayadamarketing.com/4284/yymi-newsletter-oct-26-a-quick-update-and-a-funny-marketing-fail/"></g:plusone></div><div id="mainContent" style="text-align: left;">
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<div class="imageSnippet-alignDiv" style="display: block; text-align: center;"><img title="Company Logo" src="https://yadayada.infusionsoft.com/Download?Id=8346" border="0" alt=" YYMI Newsletter Oct 26 A quick Update and a funny marketing fail" width="600" height="100" /></div>
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<div class="nicEdit">Something tells me that the good folk in Salt Lake Utah didn&#8217;t realize they had a branding issue.<br />
It pays to check out a proof before going to print.</p>
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<div class="nicEdit">by Laura</div>
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<div class="nicEdit">In our last newsletter I alluded to a well known internet marketer we have been working with as a client.</p>
<p>I&#8217;m proud to say I can finally tell you who he is.  Ryan Deiss&#8211;one of the smartest marketers I know.  He is a publisher of info products such as Continuity Blueprint and most recently Perpetual Traffic Formula.</p>
<p>We have been helping his organization with Pay Per Click and <a href="HTTP://WWW.YADAyadamarketing.com/seo" target=_self>SEO</a> and I have been coaching the Perpetual Traffic Formula students along side him.</p>
<p>Last weekend we spoke at the Traffic and Conversion Summit about SEO, Pay Per Click and Mobile Marketing.</p>
<p>Stay tuned for the products we are producing with Ryan and his team on these subjects.</p>
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<div class="imageSnippet-alignDiv" style="display: block; text-align: center;"><img title="Interesting Image" src="https://yadayada.infusionsoft.com/Download?Id=8350" border="0" alt=" YYMI Newsletter Oct 26 A quick Update and a funny marketing fail" width="325" height="195" /></div>
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<div class="nicEdit">Here is Laura Betterly with Ryan Deiss In Austin discussing mobile <a href="http://www.yadayadamarketing.com" target=_self>marketing</a> at the Traffic and Conversion Summit?.</p>
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<div class="nicEdit">by Laura</div>
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<p>I hope you enjoy our take on all things marketing.</p>
<p>We are here to help, so call or e-mail if we can be of assistance.</p>
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<div class="nicEdit">by Laura</div>
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<div class="nicEdit">Did you realize that more than 50% of people on social networks access them with their mobile devices?</p>
<p>This means that people are checking in on location based networks like Four Square and Facebook Places.</p>
<p>If you have a locally based business, this means you need to get started using social media and mobile technology.</p>
<p>Below is a picture I took at my local restaurant that is doing this correctly.</p>
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<div class="imageSnippet-alignDiv" style="display: block; text-align: center;"><img title="Interesting Image" src="https://yadayada.infusionsoft.com/Download?Id=8352" border="0" alt=" YYMI Newsletter Oct 26 A quick Update and a funny marketing fail" width="300" height="417" /></div>
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Most people admit joining these programs for discounts, so give the people what they want!  Get a Facebook page for your business, get involved with Four Square an set up a mobile text program.</p>
<p>We can help you with that so do let us know if you need us!</p>
<p>Till Next time!</p>
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<div><span style="font-family: verdana, geneva; font-size: small;"><strong>Laura Betterly</strong><br />
Yada Yada Marketing, Inc.<br />
(727) 442-5888<br />
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<div class="nicEdit">Worth Checking Out</div>
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<div class="nicEdit">LINKS WE THINK YOU WILL LIKE</div>
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<a href="https://yadayada.infusionsoft.com/link/a7337a6e0/b8a1a0">How to Block your ex on social media</a></p>
<p><a href="https://yadayada.infusionsoft.com/link/a7337a6e0/bbaee0">Google CEO on the Colbert Report</a></p>
<p><a href="https://yadayada.infusionsoft.com/link/a7337a6e0/bebc20">An Illustrated Guide to the new Twitter and Search</a></p>
<p><a href="https://yadayada.infusionsoft.com/link/a7337a6e0/c1c960">The Over Share Generation</a></p>
<p><a href="https://yadayada.infusionsoft.com/link/a7337a6e0/c4d6a0">NJ Police Create Facebook Perp Walk</a></p>
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<div class="imageSnippet-alignDiv" style="display: block; text-align: left;"><img title="Interesting Image" src="https://yadayada.infusionsoft.com/Download?Id=2609" border="0" alt=" YYMI Newsletter Oct 26 A quick Update and a funny marketing fail" width="200" height="66" /></div>
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<p><span style="background-color: #ffff00; color: #ff0000;"><span style="font-weight: bold; font-size: small;">BACK BY POPULAR DEMAND.</span></span></p>
<p><span style="font-weight: bold; font-size: small;">We were able to license 23 videos to train you everything from how to protect your privacy to how to customize your pages.</p>
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<div class="nicEdit"><span style="color: #ff0000;">By far the most bang for the buck!  Twenty Three Video&#8217;s that show you what you need to know.</span></p>
<p><a href="https://yadayada.infusionsoft.com/link/a7337a6e0/c7e3e0">Click here to find out more.</a></p>
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<div class="nicEdit">Instant Search</div>
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<div class="nicEdit">by Laura</div>
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<div style="font-family: trebuchet ms; font-size: 11px; text-align: left;">
<div class="nicEdit">Not to be confused with instant coffee, instant oatmeal and instant gratification, Google launched it&#8217;s new Instant Search a few weeks ago.</p>
<p>When you now search for something Google now tries to &#8220;predict&#8221; what you&#8217;re looking for and rather than just give you some suggestions, you can see the results change as you&#8217;re typing.</p>
<p>The jury is not out on if this is really an improvement or not.  I, personally, don&#8217;t like it and have disabled it.</p>
<p>For those of you who don&#8217;t like it, you can disable it by clicking to turn it off to the right of your search bar.</p>
<p>There are some in the SEO community that are up in arms, but our testing has not shown this to make a difference in rankings but we suspect that some of the longer search phrases may not be searched as much because of the suggestions.</p>
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<div class="nicEdit">Need Marketing Help??</div>
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<div style="font-family: arial; font-size: 12px; font-weight: normal; margin: 0px; text-align: left;">
<div class="nicEdit">Call Drew at 1-800-920-1985 x 2 to find out what we can do for YOU or email him at drew@yadayadamarketing.com!</div>
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<div class="imageSnippet-alignDiv" style="display: block; text-align: center;"><a href="https://yadayada.infusionsoft.com/link/a7337a6e0/caf120"><img title="Interesting Image" src="https://yadayada.infusionsoft.com/Download?Id=5975" border="0" alt=" YYMI Newsletter Oct 26 A quick Update and a funny marketing fail" width="200" height="200" /></a></div>
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<div class="nicEdit">Retargeting &amp; Remarketing</div>
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<div class="nicEdit">by Steve</div>
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<p>SO What the heck is it??</p>
<p>What remarketing does, is that when people visit your site or a section of your site, that visitor can be &#8220;remembered&#8221; in your advertising campaign and then even when they visit another site, you can continue to show them your advertisements. For example, someone visits your site, doesn&#8217;t buy anything, then visits CNN.com and reads the news. Your advertisement can be one of the advertisements they see at CNN, even though your advertisement is actually only appearing for that visitor. You appear to be &#8220;everwhere&#8221;, even though you are not spending millions on your marketing campaign.</p>
<p>The power of this for an advertiser I am sure you can start seeing is just enormous, especially in view of the fact that many surveys have shown that you need to touch a person at least 7 times before they will buy anything from you. Remarketing can shorten the customer buying cycle immensely if done correctly.</p>
<p><span style="font-size: xx-small;"><span style="border-collapse: separate; color: #000000; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="color: #111111; font-family: Georgia,'Times New Roman','Trebuchet MS'; font-size: 13px; line-height: 20px;"> </span></span></span>Doing remarketing incorrectly however, can be kind of creepy, as certain advertisers seem to &#8220;stalk&#8221; you. But if you are surfing the web and constantly see certain advertisements, it might not be that the advertiser is doing immense national advertising campaigns, but is just retargeting you.  <a href="https://yadayada.infusionsoft.com/link/a7337a6e0/cdfe60">Click here to read more.</a></p>
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		<title>Yada Yada Newsletter July 13, 2010-Why Social Media Might be More Important than Google</title>
		<link>http://www.yadayadamarketing.com/4023/why_social_media_might_be_more_important_than_googl/</link>
		<comments>http://www.yadayadamarketing.com/4023/why_social_media_might_be_more_important_than_googl/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 02:01:48 +0000</pubDate>
		<dc:creator>Laura Betterly</dc:creator>
				<category><![CDATA[Community Posts]]></category>
		<category><![CDATA[Facebook Advertising]]></category>
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		<description><![CDATA[I'm not sure if you missed this or not but about six weeks ago Facebook changed its designation of fan pages and they are now just called "pages" If you are so inclined you can quote unquote "like them." Not only that, Facebook overtook Google is the
number one website worldwide.]]></description>
			<content:encoded><![CDATA[<div class="announcement_post"><div class="google_plus_one"><g:plusone size="standard" count="true" url="http://www.yadayadamarketing.com/4023/why_social_media_might_be_more_important_than_googl/"></g:plusone></div><div id="mainContent">
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<div class="imageSnippet-alignDiv" style="display: block; text-align: inherit;"><img title="Company Logo" src="https://yadayada.infusionsoft.com/Download?Id=5337" border="0" alt=" Yada Yada Newsletter July 13, 2010 Why Social Media Might be More Important than Google" width="639" height="100" /></div>
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<p style="font-size: 20px; font-weight: bold; font-family: arial; margin: 0px; text-align: left;"><span style="color: #1e7a7a;">Marketing Fail of the week</span></p>
<p style="font-size: 11px; font-weight: normal; font-style: italic; font-family: arial; margin: 0px; text-align: left;"><span style="color: #ff0000;">courtesy of failblog.org </span></p>
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<div class="imageSnippet-alignDiv" style="display: block;"><img title="Interesting Image" src="https://yadayada.infusionsoft.com/Download?Id=7090" border="0" alt=" Yada Yada Newsletter July 13, 2010 Why Social Media Might be More Important than Google" width="325" height="260" /></div>
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<p style="font-size: 20px; font-weight: bold; font-family: arial; margin: 0px; text-align: left;">&nbsp;</p>
<p style="font-size: 20px; font-weight: bold; font-family: arial; margin: 0px; text-align: left;"><span style="color: #1e7a7a;">I&#8217;ve been out of touch&#8230;</span></p>
<p style="font-size: 11px; font-weight: normal; font-style: italic; font-family: arial; margin: 0px; text-align: left;"><span style="color: #ff0000;">by Laura</span></p>
<div style="font-size: 12px; font-family: trebuchet ms; text-align: left;">
<p><span style="color: #1e7a7a;"><span style="font-weight: bold;">It&#8217;s been a busy few months, so accept my apologies for not getting this newsletter to you twice a month as I usually do. </span></span></p>
<p><span style="color: #1e7a7a;">We have gained some amazing clients in these past few months.  A public figure who is doing big things in politics as well as one of the ten top internet marketers I would say world wide are now clients.</span></p>
<p><span style="color: #1e7a7a;">Unfortunately due to their high profile status., I cannot tell you who these people are, but you can check out what we&#8217;ve done so far for one of them on our case study page <a href="https://yadayada.infusionsoft.com/link/998841a60/7270e0">here.</a></span></p>
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<p style="text-align: center;"><a title="Subscribe RSS Feed to iTunes" href="itpc://rss-feed.s3.amazonaws.com/33997.xml"><img src="http://www.trafficgeyser.net/images/subscribe_itunes.png" alt="subscribe itunes Yada Yada Newsletter July 13, 2010 Why Social Media Might be More Important than Google"  title="Yada Yada Newsletter July 13, 2010 Why Social Media Might be More Important than Google" /></a></p>
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<p style="font-size: 20px; font-weight: bold; font-family: arial; margin: 0px; text-align: left;">&nbsp;</p>
<p style="font-size: 20px; font-weight: bold; font-family: arial; margin: 0px; text-align: left;"><span style="color: #1e7a7a;">Why Social Media Might Be More Important than Google..</span></p>
<p style="font-size: 11px; font-weight: normal; font-style: italic; font-family: arial; margin: 0px; text-align: left;"><span style="color: #ff0000;">by Laura</span></p>
<div style="font-size: 12px; font-family: trebuchet ms; text-align: left;">
<p class="MsoNormal"><span style="color: #1e7a7a;">I</span><span style="color: #1e7a7a; font-size: x-small;">&#8216;m not sure if you missed this or not but about six weeks ago Facebook changed its designation of fan pages and they are now just called &#8221;pages&#8221; If you are so inclined you can quote unquote &#8220;like them.&#8221; <span> </span>Not only that, Facebook overtook Google is the<br />
number one website worldwide.</span></p>
<p class="MsoNormal"><span style="color: #1e7a7a; font-size: x-small;">Concurrently to this change, Facebook also opened up their like button to websites around the world with their Open Graph protocol. This has huge implications if you realize the power of the viral nature of such a button.<br />
</span></p>
<p class="MsoNormal"><span style="color: #1e7a7a; font-size: x-small;">First of all, if you visit a page that has the like button on it and one of your friends has clicked that<br />
they like it, their picture will show up for you to see. You no longer have to click the share button or do anything other than click like in order for you you like<br />
that page and for it to show up on your news stream on Facebook.</span></p>
<p class="MsoNormal"><span style="color: #1e7a7a; font-size: x-small;">In practical terms, you could visit a page, like it, and<br />
then let&#8217;s say you have 700 friends. Your 700 friends will also see that you liked that page. Then let&#8217;s assume 10 of those people visit the page and like<br />
it. Let&#8217;s assume that each of those people also have several hundred friends who then would see<br />
through their Facebook news stream that another one of their friends liked that webpage.<br />
It&#8217;s simple. It&#8217;s viral. And it scares the hell out of Google.</span></p>
<p class="MsoNormal"><span style="color: #1e7a7a; font-size: x-small;">Even though Google has introduced social search,<br />
real-time search and even Google Buzz, it still doesn&#8217;t have the impact of the viral nature of the<br />
new Facebook like button and the new Facebook Like Box.<span> </span></span></p>
<p class="MsoNormal"><span style="color: #1e7a7a; font-size: x-small;">Then there is the Friendpile plug-in that shows<br />
pictures of the users friends who have already signed up at that site. In one full swoop Facebook has proliferated a huge percentage of the Internet<br />
in a way that no other website has.<br />
</span></p>
<p><span style="color: #1e7a7a; font-size: x-small;">I&#8217;d love to hear from you what you think about this?</span></p>
<p><span style="color: #1e7a7a;">Oh, and if you&#8217;re reading this on the Yada Yada Marketing site, do feel free to click the like button above and below this. <img src='http://www.yadayadamarketing.com/wp-includes/images/smilies/icon_smile.gif' alt="icon smile Yada Yada Newsletter July 13, 2010 Why Social Media Might be More Important than Google" class='wp-smiley' title="Yada Yada Newsletter July 13, 2010 Why Social Media Might be More Important than Google" /> </span></p>
<p><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: small;"><span><em>Until Next Week!</em></span></span></p>
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<div style="font-size: 12px; font-family: trebuchet ms;"><span style="color: #1e7a7a;">Laura Betterly<br />
President<br />
Yada Yada Marketing, Inc.</span></div>
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<p style="font-size: 15px; font-weight: bold; font-family: arial; margin: 0px; text-align: left;">&nbsp;</p>
<p style="font-size: 12px; font-weight: normal; font-style: italic; font-family: arial; margin: 0px; text-align: left;"><span style="background-color: #ffff00; color: #ff0000;"><span style="font-weight: bold; color: #1e7a7a; font-size: small;">DON&#8217;T MISS OUT!</span><br />
</span></p>
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<p><span style="color: #ff0000;">Did you know that 98% of text and SMS messages get read? </span></p>
<p><span style="color: #1e7a7a;">The implications of this technology is huge.  Coupled with Google Maps, this is the future for every business local and otherwise.</span></p>
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<p><span style="color: #1e7a7a;"><a href="https://yadayada.infusionsoft.com/link/998841a60/6f63a0">Click here</a> to watch a 2 minute video that explains  this to you.</span></p>
<p><span style="color: #1e7a7a;"> </span><span style="color: #1e7a7a;">E-mail Drew Graef at drew at yadayadamarketing.com if you want to see what mobile/local can do for you.</span></p>
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<p style="font-size: 15px; font-weight: bold; font-family: arial; margin: 0px; text-align: left;"><strong>Worth Checking Out</strong></p>
<p style="font-size: 12px; font-weight: normal; font-style: italic; font-family: arial; margin: 0px; text-align: left;"><span style="color: #ff0000;">LINKS WE THINK YOU&#8217;LL LIKE</span></p>
<div style="font-size: 11px; font-family: trebuchet ms; text-align: left;">
<p><span style="color: #1e7a7a;"><a href="https://yadayada.infusionsoft.com/link/998841a60/757e20">Outlook Social Connector-a free add in for Outlook 2010</a> (we like this one a lot)</span></p>
<p><span style="color: #1e7a7a;"><a href="https://yadayada.infusionsoft.com/link/998841a60/788b60">Resources</a> from Yada Yada-video&#8217;s to understand                  search better and a really cool <a href="https://yadayada.infusionsoft.com/link/998841a60/7b98a0">glossary of ad terms</a>.</span></p>
<p><span style="text-decoration: underline;"> </span><a href="https://yadayada.infusionsoft.com/link/998841a60/7ea5e0">Bing becoming a bigger player</a></p>
<p><a href="https://yadayada.infusionsoft.com/link/998841a60/81b320"><span style="text-decoration: underline;">Google Tags Available for Local Biz</span></a></p>
<p><a href="https://yadayada.infusionsoft.com/link/998841a60/84c060"><span style="text-decoration: underline;">Quality Links to your site from Google Webmaster Blog</span></a></p>
<p><a href="https://yadayada.infusionsoft.com/link/998841a60/87cda0"><span style="text-decoration: underline;">10 on the cute meter.  Baby moose in sprinkler.</span></a></p>
<p><a href="https://yadayada.infusionsoft.com/link/998841a60/8adae0">Facebook Fans Spend More Money</a></p>
<p><a href="https://yadayada.infusionsoft.com/link/998841a60/8de820">BP Spills Coffee (Painfully funny video)</a></p>
<p><a href="https://yadayada.infusionsoft.com/link/998841a60/90f560">Top 5 Social Media Myths Debunked</a><br />
<a href="https://yadayada.infusionsoft.com/link/998841a60/9402a0"><br />
Hackers using more sophisticated methods to gain personal information.</a><br />
<a href="https://yadayada.infusionsoft.com/link/998841a60/970fe0"><br />
Mobile <a href="HTTP://WWW.YADAyadamarketing.com/seo" target=_self>SEO</a></a></p>
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<p style="font-size: 15px; font-weight: bold; font-family: arial; margin: 0px; text-align: left;"><span style="color: #1e7a7a;">Not the same old search from yesterday!</span></p>
<p style="font-size: 12px; font-weight: normal; font-style: italic; font-family: arial; margin: 0px; text-align: left;"><span style="color: #ff0000;">by Laura </span></p>
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<div class="imageSnippet-alignDiv" style="display: block;"><img title="Interesting Image" src="https://yadayada.infusionsoft.com/Download?Id=7180" border="0" alt=" Yada Yada Newsletter July 13, 2010 Why Social Media Might be More Important than Google" width="325" height="350" /></div>
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<p><span style="color: #1e7a7a;">It used to be that all you had to do is buy a paid ad or optimize for a particular keyword.  Not anymore.  Take a look at the above screen-shot to see all the type of results you can now compete on.  Paid Listings, Product Listing, Shopping via Google Merchant, Real time Results, Organic Results, News Results, Pictures, and Maps.  Which should you spend your time working on and what are your best chances of getting seen?</span></p>
<p><span style="color: #1e7a7a;">If you want to know specifically how this effects you, e-mail drew at yadayada<a href="http://www.yadayadamarketing.com" target=_self>marketing</a>.com to get an evaluation of your current efforts.</span></p>
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		<title>YYMI Newsletter April 12, meet Moolah, my cash cow!</title>
		<link>http://www.yadayadamarketing.com/3244/yymi-newsletter-april-12-meet-moolah-my-cash-cow/</link>
		<comments>http://www.yadayadamarketing.com/3244/yymi-newsletter-april-12-meet-moolah-my-cash-cow/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 18:07:48 +0000</pubDate>
		<dc:creator>Laura Betterly</dc:creator>
				<category><![CDATA[Community Posts]]></category>
		<category><![CDATA[Laura's Column]]></category>
		<category><![CDATA[marketing]]></category>
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		<guid isPermaLink="false">http://www.yadayadamarketing.com/?p=3244</guid>
		<description><![CDATA[Marketing Fail of the week found by our own Steve Blom This one is wrong on so many levels.  It does, however, gives you an idea on why historically speaking advertising not trusted!  I suspect the drug commercials and ads of today will be seen in the future in the same sort of light. Don&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<div class="announcement_post"><div class="google_plus_one"><g:plusone size="standard" count="true" url="http://www.yadayadamarketing.com/3244/yymi-newsletter-april-12-meet-moolah-my-cash-cow/"></g:plusone></div><div id="mainContent">
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<div class="imageSnippet-alignDiv" style="display: block; text-align: inherit;"><img title="Company Logo" src="https://yadayada.infusionsoft.com/Download?Id=5337" border="0" alt=" YYMI Newsletter April 12, meet Moolah, my cash cow!" width="600" height="100" /></div>
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<p style="font-size: 20px; font-weight: bold; font-family: arial; margin: 0px; text-align: left;"><span style="color: #3366ff;">Marketing Fail of the week<br />
</span></p>
<p style="font-size: 11px; font-weight: normal; font-style: italic; font-family: arial; margin: 0px; text-align: left;"><span style="color: #ff0000;">found by our own Steve Blom<br />
</span></p>
</div>
</div>
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<div>
<div class="imageSnippet-alignDiv" style="display: block; text-align: center;"><img title="advertising " src="https://yadayada.infusionsoft.com/Download?Id=5707" border="0" alt=" YYMI Newsletter April 12, meet Moolah, my cash cow!" width="240" height="310" /></div>
</div>
</div>
<div></div>
<div>
<div style="font-size: 12px; font-family: trebuchet ms;"><span style="color: #000080;">This one is wrong on so many levels.  It does, however, gives you an idea<br />
on why historically speaking advertising not trusted!  I suspect the drug<br />
commercials and ads of today will be seen in the future in the same sort<br />
of light. Don&#8217;t these advertisers think we notice them talking about the<br />
side effects like death, sexual dysfunction and suicidal thoughts despite<br />
the pictures of rolling hills and soothing music in the background?<br />
</span></div>
</div>
<div>
<div></div>
</div>
<div>
<div style="height: 20px;"></div>
</div>
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<div>
<p style="font-size: 20px; font-weight: bold; font-family: arial; margin: 0px; text-align: left;">
<p style="font-size: 20px; font-weight: bold; font-family: arial; margin: 0px; text-align: left;"><span style="color: #3366ff;">New Podcasts Released<br />
</span></p>
<p style="font-size: 11px; font-weight: normal; font-style: italic; font-family: arial; margin: 0px; text-align: left;"><span style="color: #ff0000;">by Laura<br />
</span></p>
<div style="font-size: 12px; font-family: trebuchet ms; text-align: left;"><span style="color: #000080; font-size: small;">Want to learn how search engines work?</p>
<p>How to use e-mail marketing and not break the law?<br />
How about <a href="http://www.yadayadamarketing.com" target=_self>social media marketing</a>?</p>
<p><span style="color: #000080; font-size: small;"> Find out that and more with our podcast series on Yada Yada <a href="http://www.yadayadamarketing.com" target=_self>marketing</a><br />
and to be available on iTunes for download later this week.  Check out<br />
our podcast page<br />
</span><br />
<span style="color: #ff0000; font-size: small;"><a href="https://yadayada.infusionsoft.com/link/83eb83d00/2dc6c0">here.</a></span></p>
<p></span></div>
</div>
</div>
<div><a title="Subscribe RSS Feed to iTunes" href="itpc://rss-feed.s3.amazonaws.com/33997.xml"><br />
<img src="http://www.trafficgeyser.net/images/subscribe_itunes.png" alt="subscribe itunes YYMI Newsletter April 12, meet Moolah, my cash cow!"  title="YYMI Newsletter April 12, meet Moolah, my cash cow!" /><br />
</a></div>
<div>
<div style="font-size: 12px; font-family: trebuchet ms;"><span style="color: #3366ff; font-size: medium;"><span style="font-weight: bold;">Another cool announcement!</span></span></p>
</div>
</div>
<div>
<div>
<div class="imageSnippet-alignDiv" style="display: block; text-align: inherit;"><img title="Interesting Image" src="https://yadayada.infusionsoft.com/Download?Id=5759" border="0" alt=" YYMI Newsletter April 12, meet Moolah, my cash cow!" width="268" height="121" /></div>
</div>
</div>
<div>
<div style="font-size: 12px; font-family: trebuchet ms;">
<p><span style="color: #000080;">I am pleased to annouce that I will be writing for our<br />
local lifestyle and entertainment paper, Creative Loafing, on their blog, The<br />
Daily Loaf.  If you&#8217;re in the Tampa Bay area, you&#8217;ll know what a cool<br />
paper they have and great honor it is.  You can visit their site <a href="http://www2.tampa.creativeloafing.com/">here.</a></span></p>
</div>
</div>
<div>
<div>
<p style="font-size: 20px; font-weight: bold; font-family: arial; margin: 0px; text-align: left;">
<p style="font-size: 20px; font-weight: bold; font-family: arial; margin: 0px; text-align: left;"><span style="color: #3366ff;">Check out the future..today<br />
</span></p>
<p style="font-size: 11px; font-weight: normal; font-style: italic; font-family: arial; margin: 0px; text-align: left;"><span style="color: #ff0000;">Layar application for iPhone helps you get where you&#8217;re going&#8230;</span></p>
</div>
</div>
<div></div>
<div>
<div style="font-size: 12px; font-family: trebuchet ms;"><span style="color: #000080;">This picture was taken by a friend of mine in NYC.  He is using a smart<br />
phone application called &#8220;Layar&#8221; and is directing him to the nearest Dunkin<br />
Donuts.</span></div>
<div style="font-size: 12px; font-family: trebuchet ms;"><span style="color: #000080;"><img title="IMG_0592.PNG" src="https://yadayada.infusionsoft.com/Download?Id=5753" alt=" YYMI Newsletter April 12, meet Moolah, my cash cow!" width="320" height="480" /></p>
<p>This technology will completely change how we we think about search and<br />
the web.</p>
<p></span></div>
</div>
<div>
<div style="height: 20px;"></div>
</div>
<div>
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</div>
<div>
<div style="font-size: 12px; font-family: trebuchet ms;"><span style="color: #000080;"><span style="font-style: italic; font-weight: bold;">Until Next Week!</span></span><br />
<span style="color: #000080;"></p>
<p>Laura Betterly</p>
<p>President</p>
<p>Yada Yada Marketing, Inc.</p>
<p></span></div>
</div>
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<p style="font-size: 15px; font-weight: bold; font-family: arial; margin: 0px; text-align: left;"><span style="font-weight: bold; color: #3366ff; background-color: #ffff00; font-size: small;">KILLER OPPORTUNITY</span></p>
<p style="font-size: 15px; font-weight: bold; font-family: arial; margin: 0px; text-align: left;"><span style="color: #3366ff;"><br />
</span></p>
<p style="font-size: 12px; font-weight: bold; font-style: italic; font-family: arial; margin: 0px; text-align: left;"><span style="background-color: #ffff00; color: #ff0000;">Want to learn social media directly from me for less than what it would cost to hire me for just an hour?</span></p>
</div>
</div>
<div>
<div style="font-size: 11px; font-family: trebuchet ms;"><span style="color: #000080; font-size: small;">Take advantage of a rare opportunity to work directly with me to gain<br />
the skills you need to effectively market using social media.</p>
<p></span></div>
</div>
<div>
<div style="font-size: 11px; font-family: trebuchet ms;"><span style="color: #000080; font-size: small;"><br />
What started out as a few webinars for a client has turned into a full<br />
six weeks training on how to leverage social media for business.  The best<br />
part?  It&#8217;s only $197.00.</p>
<p></span></div>
</div>
<div>
<div style="font-size: 11px; font-family: trebuchet ms;"><span style="color: #000080; font-size: small;"><br />
I only have 14 spots left, so jump on this amazing opportunity.  <span style="color: #ff0000;"><br />
<a href="https://yadayada.infusionsoft.com/link/83eb83d00/2ab980">Click here</a></span><br />
to get started (or at the very least find out more.)</p>
<p></span></div>
</div>
<div>
<div style="height: 20px;"></div>
</div>
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<p style="font-size: 15px; font-weight: bold; font-family: arial; margin: 0px; text-align: left;"><span style="color: #3366ff;"><br />
Worth Checking Out<br />
</span></p>
<p style="font-size: 12px; font-weight: bold; font-style: italic; font-family: arial; margin: 0px; text-align: left;"><span style="color: #ff0000;">LINKS WE THINK YOU&#8217;LL LIKE</span></p>
<div style="font-size: 11px; font-family: trebuchet ms; text-align: left;"><a href="https://yadayada.infusionsoft.com/link/83eb83d00/30d400">Charlie Brooker How to Report the News (humor)</a></p>
<p><a href="https://yadayada.infusionsoft.com/link/83eb83d00/33e140">Google:  Location a hugely important signal (article)</a></p>
<p><a href="https://yadayada.infusionsoft.com/link/83eb83d00/36ee80">Smartphone takeover is imminent (article)</a><br />
<a href="https://yadayada.infusionsoft.com/link/83eb83d00/39fbc0"></a></p>
<p><a href="https://yadayada.infusionsoft.com/link/83eb83d00/39fbc0"> </a><a href="https://yadayada.infusionsoft.com/link/83eb83d00/39fbc0">Live chat app for iPhone let&#8217;s you chat with your website visitors from your phone.</a></p>
<p><a href="https://yadayada.infusionsoft.com/link/83eb83d00/3d0900"><br />
How to optimize for mobile content.</a></p>
<p><a href="https://yadayada.infusionsoft.com/link/83eb83d00/4630c0">Metallica-smooth jazz version (humor)</a></p>
<p><span style="color: #3366ff;"><br />
</span></p>
</div>
</div>
</div>
<div>
<div>
<p style="font-size: 15px; font-weight: bold; font-family: arial; margin: 0px; text-align: left;"><span style="color: #3366ff;"><br />
Meet Moolah, our cash cow!<br />
</span></p>
<p style="font-size: 12px; font-weight: bold; font-style: italic; font-family: arial; margin: 0px; text-align: left;">Not only rich, but photogenic!</p>
<div style="font-size: 11px; font-family: trebuchet ms; text-align: left;"><span style="color: #000080;">That&#8217;s her&#8211;<br />
<strong><span style="font-size: 8.5pt;">right next to our logo on the<br />
top of this email.  She was given to me for my birthday by a dear friend<br />
of mine and was kind enough to pose for some photo&#8217;s. </span></strong><span style="font-size: 8.5pt;"> </span></span></p>
<p class="MsoNormal"><span style="color: #000080;"><span style="font-size: 8.5pt;"> </span><strong><span style="font-size: 8.5pt;">It is my wish that well all end up<br />
with a cash cow!</span></strong></span></p>
</div>
</div>
</div>
<div>
<div>
<div class="imageSnippet-alignDiv" style="display: block; text-align: center;"><img title="Interesting Image" src="https://yadayada.infusionsoft.com/Download?Id=5709" border="0" alt=" YYMI Newsletter April 12, meet Moolah, my cash cow!" width="160" height="600" /></div>
</div>
</div>
<div>
<div>
<p style="font-size: 15px; font-weight: bold; font-family: arial; margin: 0px; text-align: left;"><span style="color: #3366ff;">Local Search Webinar Moved to April 23rd<br />
</span></p>
<p style="font-size: 12px; font-weight: bold; font-style: italic; font-family: arial; margin: 0px; text-align: left;"><span style="color: #ff0000;">NEW INFORMATION RELEASED ON NEW MOBILE FORMATS.  THIS IS HUGE!  YOUR COMPETITORS<br />
DON&#8217;T KNOW ABOUT THIS YET!</span><br />
<span style="border-collapse: separate; color: #000000; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="border-collapse: collapse; color: #333333; font-family: Georgia,'Times New Roman','Trebuchet MS'; font-size: 13px; line-height: 18px;"><br />
</span><br />
</span></p>
</div>
</div>
<div>
<div>
<div class="imageSnippet-alignDiv" style="display: block; text-align: inherit;"><img title="Interesting Image" src="https://yadayada.infusionsoft.com/Download?Id=1465" border="0" alt=" YYMI Newsletter April 12, meet Moolah, my cash cow!" width="180" height="119" /></div>
</div>
</div>
<div>
<div style="font-size: 11px; font-family: trebuchet ms;"><span style="color: #000080;">In less than an hour you will learn what you need to do to compete in<br />
what I like to call the new web..<br />
</span></p>
<p><span style="color: #ff0000;"><a href="https://yadayada.infusionsoft.com/link/83eb83d00/4c4b40">Click Here to Register</a></span></p>
</div>
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<td style="padding: 5px 0px 0px; width: 200px;"><a style="font-family: arial;" href="http://www.twitter.com/laurabetterly"><span style="font-size: small;">Follow us on Twitter</span></a></td>
<td style="width: 30px;" align="center"><img src="https://infusionmedia.s3.amazonaws.com/common/images/appimages/icon-facebook.jpg" alt="icon facebook YYMI Newsletter April 12, meet Moolah, my cash cow!" hspace="5" vspace="5" title="YYMI Newsletter April 12, meet Moolah, my cash cow!" /></td>
<td style="padding: 5px 0px 0px; width: 200px;"><a style="font-family: arial;" href="http://www.facebook.com/laurabetterly"><span style="font-size: small;">Join us on Facebook</span></a></td>
<td style="width: 30px;" align="center"><img src="https://infusionmedia.s3.amazonaws.com/common/images/appimages/icon-blog.jpg" alt="icon blog YYMI Newsletter April 12, meet Moolah, my cash cow!" hspace="5" vspace="5" title="YYMI Newsletter April 12, meet Moolah, my cash cow!" /></td>
<td style="padding: 5px 0px 0px; width: 200px;"><a style="font-family: arial;" href="http://feeds.feedburner.com/yadayadamarketing"><span style="font-size: small;">Check out our Blog</span></a></td>
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<p><span style="font-weight: bold; color: #000080; font-size: medium;">Feel free to e-mail us with any questions or feedback. Your opinion is important to us!</span></p>
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<div style="font-size: 10px; font-family: verdana; margin-bottom: 10px; margin-top: 10px;">Yada Yada Marketing, Inc. 2058 Weaver Park Drive Clearwater, FL 33765 United States (727) 442-5888</div>
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		<title>Podcast: Interview with Apture community manager, Andrew Machado</title>
		<link>http://www.yadayadamarketing.com/3187/podcast-interview-with-apture-community-manager-andrew-machado/</link>
		<comments>http://www.yadayadamarketing.com/3187/podcast-interview-with-apture-community-manager-andrew-machado/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 20:13:10 +0000</pubDate>
		<dc:creator>Laura Betterly</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Bad Ass]]></category>
		<category><![CDATA[Cool Bar]]></category>
		<category><![CDATA[Interesting Tidbits]]></category>
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		<category><![CDATA[sxsw]]></category>
		<category><![CDATA[Wordpress Plugin]]></category>
		<category><![CDATA[Yada Yada]]></category>

		<guid isPermaLink="false">http://www.yadayadamarketing.com/?p=3187</guid>
		<description><![CDATA[Listen as Yada Yada Marketing President and Andrew Machado talk about Apture's new magic bar (it's really bad ass and it's the cool bar you see on the top of the page when you scroll down,) their WordPress plugin, SXSW and a bunch of other interesting tidbits!]]></description>
			<content:encoded><![CDATA[<div class="announcement_post"><div class="google_plus_one"><g:plusone size="standard" count="true" url="http://www.yadayadamarketing.com/3187/podcast-interview-with-apture-community-manager-andrew-machado/"></g:plusone></div><p><script type="text/javascript">// < ![CDATA[
// < ![CDATA[
var playerhost = (("https:" == document.location.protocol) ? "https://laurapodcasts.s3.amazonaws.com/ezs3js/secure/" : "http://laurapodcasts.s3.amazonaws.com/ezs3js/player/");
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Listen as Yada Yada <a href="http://www.yadayadamarketing.com" target=_self>marketing</a> President and Andrew Machado talk about Apture&#8217;s new magic bar (it&#8217;s really bad ass and it&#8217;s the cool bar you see on the top of the page when you scroll down,) their WordPress plugin, SXSW and a bunch of other interesting tidbits!</p>
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		<title>Yada Yada Newsletter March 16 Facebook Overtakes Google, Four Square and when to fire a client!</title>
		<link>http://www.yadayadamarketing.com/2932/yada-yada-newsletter-march-16-facebook-overtakes-google-four-square-and-when-to-fire-a-client/</link>
		<comments>http://www.yadayadamarketing.com/2932/yada-yada-newsletter-march-16-facebook-overtakes-google-four-square-and-when-to-fire-a-client/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 03:04:08 +0000</pubDate>
		<dc:creator>Laura Betterly</dc:creator>
				<category><![CDATA[Facebook Advertising]]></category>
		<category><![CDATA[Laura's Column]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing Fails]]></category>
		<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Address]]></category>
		<category><![CDATA[Better Business]]></category>
		<category><![CDATA[Business Right]]></category>
		<category><![CDATA[Differentiator]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook ads]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Search]]></category>
		<category><![CDATA[Huge Market]]></category>
		<category><![CDATA[Lions And Tigers]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Matt Cutts]]></category>
		<category><![CDATA[Network Game]]></category>
		<category><![CDATA[New Technology]]></category>
		<category><![CDATA[Newsletter March]]></category>
		<category><![CDATA[One Of Those Guys]]></category>
		<category><![CDATA[Search Tip]]></category>
		<category><![CDATA[Spider Man]]></category>
		<category><![CDATA[Spidey Sense]]></category>
		<category><![CDATA[Supermarket]]></category>

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		<description><![CDATA[More new technology&#8230;lions and tigers and bears, oh my! March 16, 2010 Marketing Fail of the Week Some of the marketing fails I put here, I find on the internet, but I found this one in my local supermarket.   I did some research and this is most probably Brittish in origin.  I don&#8217;t suspect there&#8217;s a [...]]]></description>
			<content:encoded><![CDATA[<div class="announcement_post"><div class="google_plus_one"><g:plusone size="standard" count="true" url="http://www.yadayadamarketing.com/2932/yada-yada-newsletter-march-16-facebook-overtakes-google-four-square-and-when-to-fire-a-client/"></g:plusone></div><p><span style="font-family: georgia, palatino;"><span style="font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;"><br />
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<strong>More new technology&#8230;lions and tigers and bears, oh my!<br />
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<img title="printlogo.png" src="https://yadayada.infusionsoft.com/Download?Id=347" alt=" Yada Yada Newsletter March 16 Facebook Overtakes Google, Four Square and when to fire a client!" width="440" height="114" /> <img title="dog-and-pillow.png" src="https://yadayada.infusionsoft.com/Download?Id=4737" alt=" Yada Yada Newsletter March 16 Facebook Overtakes Google, Four Square and when to fire a client!" width="150" height="92" /></p>
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<h4 class="meta"><span style="font-family: georgia, palatino;">March 16, 2010<br />
</span></h4>
<h2><span style="font-family: georgia, palatino; color: #ff0000;"><br />
Marketing Fail of the Week<br />
</span></h2>
<p style="text-align: center;"><span style="font-family: georgia, palatino; color: #ff0000;"><br />
</span></p>
<p style="text-align: center;"><img style="vertical-align: middle;" title="spotted-dick.png" src="https://yadayada.infusionsoft.com/Download?Id=4739" alt=" Yada Yada Newsletter March 16 Facebook Overtakes Google, Four Square and when to fire a client!" width="300" height="234" /></p>
<h2>Some of the <a href="http://www.yadayadamarketing.com" target=_self>marketing</a> fails I put here, I find on the internet, but I<br />
found this one in my local supermarket.   I did some research and this is most probably Brittish in origin.  I don&#8217;t suspect there&#8217;s a huge market here in Florida despite the fact that it is microwavable!  Have any of<br />
you ever bought this type of pudding?</h2>
<h2><span style="font-family: georgia, palatino; color: #ff0000;">The 80/20 rule&#8230;sometimes you just need to fire them&#8230;</span></h2>
<p><span style="font-family: georgia, palatino;">The rule goes like this.  20% of your clients will create 80% of your work .   What happens is you try to appease them and as a result  you end up neglecting the 80% who aren&#8217;t a problem.   What do you do then when you encounter this type?  I&#8217;ll tell you: FIRE THEM and fire them quickly! </span></p>
<p><span style="font-family: georgia, palatino;">I mention this again as I was reminded this yet again last week.  No matter what, you don&#8217;t have to put up with someone who will never be happy with your service or product.   Of course, you should do some soul seraching and make sure that you don&#8217;t have anything to address personally, but if you get one of those guys on your lines just get rid of them quickly. </span></p>
<p><span style="font-family: georgia, palatino;">You know the type&#8211;never happy, always critcal and demanding more service than they paid for.  In my opinion, the biggest differentiator with these guys is how that person makes you feel.   I have a friend who says to use your &#8220;spidey&#8221; sense (reference Spider Man.)   I agree. If after a conversation, you&#8217;re feeling a bit squished&#8211;get rid of them and get rid of them quick.  You&#8217;ll find bigger and better business right around the corner!    <a href="http://mashable.com/2010/02/18/class-action-google-buzz/"><br />
</a><br />
</span></p>
<h2><span><span style="font-family: georgia, palatino; color: #ff0000;">Even Google sometimes has <a href="HTTP://WWW.YADAyadamarketing.com/seo" target=_self>SEO</a> problems<br />
</span><br />
</span></h2>
<p><span style="font-family: georgia, palatino;">Watch this video of Google&#8217;s SEO expert Matt Cutts on some of the things he found with Google properties:<br />
<span style="color: #0000ee;"><span style="text-decoration: underline;"><span style="color: #000000;"><br />
</span></span></span></span></p>
<p style="text-align: center;"><span style="font-family: georgia, palatino;"><a href="http://videos.sitepronews.com/video/1407/Matt-Cutts-Google-SEO-Report-Card-SMX-Ignite-Part-1"> <img style="vertical-align: middle;" title="google seo.PNG" src="https://yadayada.infusionsoft.com/Download?Id=4749" alt=" Yada Yada Newsletter March 16 Facebook Overtakes Google, Four Square and when to fire a client!" width="350" height="279" /><br />
</a></span></p>
<p><strong>Local Search tip!</strong></p>
<h2><span style="font-weight: normal; font-size: 11px;">Have you heard of Four Square?  If you own a local business, Four Square</span></h2>
<p>can help you greatly.  Foursquare is a social network fused with a game that <strong><em>anyone </em>can play, from <em>anywhere</em></strong><br />
in the world. It allows people to check in to any location they visit and your business can be part of the game.</p>
<p>In fact, if you are set up on Four Square, you can not only attract some business, but it will help your local search ranking.  You can sign up as a business (and add specials, etc.) by filling out your business information <a href="http://foursquare.com/businesses/" target="_blank">here</a>.</p>
<p><span style="font-family: georgia, palatino;">The other big thing that is happening is mobile marketing.  I will be going over some of the mobile as well as Four Square and a bunch of other options on the next webinar.  We&#8217;ll go over how some of these changes effect you as well as some common sense strategies  to implement so that you don&#8217;t</span><span style="font-family: georgia, palatino;"><br />
get left in the dust.<br />
<a href="https://www2.gotomeeting.com/register/528353802"> </a><br />
<a href="https://www2.gotomeeting.com/register/879830674">Click Here to register.</a><br />
This is one you don&#8217;t want to miss.<br />
</span></p>
<p>Enjoy.  Until next week!</p>
<p><span style="font-family: verdana, geneva; font-size: small;"><strong>Laura Betterly</strong></span></td>
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<h4 class="meta"><span style="font-family: georgia, palatino;"><br />
Worth checking out:<br />
</span></h4>
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<td><a href="http://adwords.blogspot.com/2010/03/opening-up-youtube-to-new-display.html" target="_blank"><span style="color: #ff0000;"><span style="font-family: georgia, palatino;">Google AdWords opens up You Tube to new display advertisers.</span></span><span style="font-family: georgia, palatino;"><span style="color: #ff0000;"><span style="background-color: #ffffff;"><br />
</span></span></span></a></p>
<p><span style="font-family: georgia, palatino;"><br />
<span style="font-family: georgia, palatino;"> <span style="color: #ff0000;"> <a href="http://www.marketingvox.com/understanding-local-listing-sites-as-google-changes-the-game-046198/?utm_campaign=newsletter&amp;utm_source=mv&amp;utm_medium=textlink"> <span style="color: #ff0000;"> </span> </a> <a href="http://www.cbs.com/late_night/late_show/video/?pid=lpyrrralROzU_Dq70fd6mrS8h8ejy0YK&amp;nrd=1"><span style="color: #ff0000;">David Letterman </span></a></span></span></span><a href="http://www.cbs.com/late_night/late_show/video/?pid=lpyrrralROzU_Dq70fd6mrS8h8ejy0YK&amp;nrd=1"><span style="color: #ff0000;">&#8220;Top Ten Signs You Spend Too Much Time On Twitter&#8221;</span></a></p>
<p><a href="http://mashable.com/2010/03/16/facebook-twitter-purchase-decisions/" target="_blank"><span style="color: #ff0000;">Facebook and Twitter Making a Major Impact on Purchase Decisions<br />
[STATS]</span></a></p>
<p><span style="color: #ff0000;"><a href="http://www.wired.com/threatlevel/2010/03/undercover-feds-on-facebook" target="_blank">FBI going undercover on social network sites.</a></span></p>
<p><span style="color: #ff0000;"><a href="http://www.penn-olson.com/2010/03/08/how-to-search-engine-optimize-your-facebook-fan-page/" target="_blank">How to search engine optimize your Facebook Fan pages.</a></span></p>
<p><span style="color: #ff0000;"><a href="http://www.boingboing.net/2010/03/16/irs-sends-out-two-ag.html" target="_blank">IRS sends to agents out to collect .04 in tax due!</a></span></td>
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<h3><span style="font-family: georgia, palatino;"><br />
<span style="background-color: #ffff00;"> Don&#8217;t miss the next Local Search<br />
<span style="background-color: #ffff00;"><br />
Dominator Webinar-New Features to be Released-New tips and tricks for you!<span style="font-weight: normal; font-size: 11px;"><img style="background-color: #ffffff;" title="dominator-logo.png" src="https://yadayada.infusionsoft.com/Download?Id=1465" alt=" Yada Yada Newsletter March 16 Facebook Overtakes Google, Four Square and when to fire a client!" width="125" height="83" /></span></span></span></span></h3>
<p><span style="font-family: georgia, palatino;"><span style="background-color: #ffff00;"><span style="background-color: #ffff00;"><br />
<a href=" 	https://www2.gotomeeting.com/register/879830674" target="_blank"><span style="color: #ff0000;">Click Here to Register</span></a></span></span></span></p>
<p><span style="font-family: georgia, palatino;">Hope to see you there!  Thursday  April 1, 2010 at 4:00 PM EST<br />
</span></p>
<p><span style="font-family: georgia, palatino;"><br />
Find out about the newest opportunity for small and medium sized local<br />
businesses and why you don&#8217;t want to miss out!   Find out about<br />
what changed in the last week that effects YOU!<br />
</span></p>
<h2><span><span style="color: #ff0000;">Reader Feedback:</span><br />
</span></h2>
<p>I&#8217;ve been learning online marketing for several months and it&#8217;s refreshing to read your articles&#8230;full of great data and no hype!<br />
<span style="font-family: georgia, palatino;"><br />
</span></p>
<p style="text-align: center;"><img title="facebook-large.jpg" src="https://yadayada.infusionsoft.com/Download?Id=2489" alt=" Yada Yada Newsletter March 16 Facebook Overtakes Google, Four Square and when to fire a client!" width="200" height="66" /></p>
<h2><span style="color: #ff0000;"><br />
Facebook overtakes Google as no 1 visited site in US.</span></h2>
<p>Facebook has unseated Google as the most visited web site.</p>
<p>Surprising?  Not really.  Do you remember how big AOL used to be?  Or<br />
Yahoo?</p>
<p>Now Google is not going anywhere anytime soon, but people are staying<br />
on Facebook which makes their advertising an option.</p>
<p>Have you noticed more relevant ads on Facebook recently?  I have.</p>
<p>You can read more about the stats <a href="http://www.webpronews.com/topnews/2010/03/15/facebook-unseats-google-as-most-visited-site" target="_blank">here.</a></p>
<p>Got questions on Facebook Advertising?  Shoot us an e-mail and we&#8217;ll help you out!</p>
<h2><span style="color: #ff0000;">Ground Floor Opportunity for entrepenours! </span></h2>
<p><a href="http://www.efactor.com" target="_blank"><img style="vertical-align: middle;" title="Efactor.png" src="https://yadayada.infusionsoft.com/Download?Id=4763" alt=" Yada Yada Newsletter March 16 Facebook Overtakes Google, Four Square and when to fire a client!" width="282" height="98" /></a></p>
<p>Another option for entrepenours.</p>
<p>EFactor&#8211;810,000 entrepenours PLUS off line benefits such as events.</p>
<p>This is a very interactive social network to meet like minded people, do some business developement, to  get your next idea financed, get help with your business with e-coaches.</p>
<p>Offline benefits such as EFactor lounges for business meetings around the world are available with paid memberships.</p>
<p>Basic membership is free.  JOIN.  Then add me as a friend!  This could<br />
be the best kept secret for business development for entrepenours.</td>
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<span style="font-size: small;"> Email us or call if we can be of assistance</span></span></p>
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