We had some questions come up for a service business that wanted some advice on how to market and price themselves at some trade-shows.  This in turn led into a discussion about the correct sales funnel for most businesses. Here’s  our two cents below: Q. Hi Steve, we are a service business that is about [...] Read more »

Sometimes Advertisers need some alternatives to Google Adwords and MSN Adcenter, whether to augment their search campaigns or because there is just too much competition for their keywords or various other reasons. So if you are looking for additional traffic, where can you go and what are your best options? The big problem is that [...] Read more »

How to increase your opt ins and mailing list if you have an ecommerce site. Retailers are constantly up against pricing pressures in the PPC arena, from their customers AND their suppliers. One of the great equalizers is if you have a big mailing list. When you have a big email list and you can [...] Read more »

Website and Ecommerce credibility logos How do I get people to trust my website? One of the most important things on the internet if you actually want someone to pay you, is trust. On all the major websites, especially the ecommerce websites you will find various logos from different third party vendors that show that [...] Read more »

THE GOOGLE SLAP Every once in a while someone comes to us who got “Google Slapped” or even outright banned by Google and asks us to help. There are several different types of slaps with different levels of severity ranging from higher minimum bid prices on your keywords, to reduced ad serving, and on down [...] Read more »

How to get more sales and leads This page is going to focus a little more on lead generation since we have another guide specifically for e-commerce at http://www.yadayadamarketing.com/gaining-new-customers/ecommerce-advice/ While there are many different types of websites with different goals, the two big ones on the internet are lead generation and ecommerce. With a lead [...] Read more »

Ecommerce Advice for merchants by Steve Blom,  author of the Google Adwords 30 day Boot Camp, VP Yada Yada marketing and Certified Pay Per Click Professional For ecommerce merchants who are looking to increase their revenues, here is some useful information: First of all, if you are right in the middle of a holiday season [...] Read more »

We set up this page to refer people to that want to know why we don’t take on clients involved with multi level marketing otherwise known as MLM,  either on a corporate level or for individual distributors. The basic reason is we want people to win and to succeed, and the deck is stacked against [...] Read more »