Marketing Firm Tampa
Yada Yada’s founders are serial entrepreneurs with many years experience helping other companies. You see, we treat each client as if his project were ours and we won’t take on a project we don’t think we’ll be able toreally bring value and success to. No high pressure sales, no hype, just real honest direction. When [...] Read more »
There are numerous ways to get competitive intelligence, and because we emphasize online marketing we are a little biased in getting this type of intelligence primarily online. There are many levels of competitive intelligence but we are going to focus here on two areas that we look at in determining the potential market and who [...] Read more »
Direct Response Marketing has been put on Steroids in recent years with the addition and implementation of the following: Call Tracking Advanced Database Segmentation Customization and personalization of Direct Mail pieces Much better automation tools Integration with the web Direct Response marketing by which internet people often call “dirt world” marketing has been around for [...] Read more »
A little known fact about display advertising is that there are around 50,000 display advertisers but 1.5 million search advertisers, and the amount of traffic available from display advertising simply dwarfs search advertising. Many advertisers find this out when they make campaigns on the Google Content network in their Adwords accounts and find the traffic [...] Read more »
There are a lot of players in the digital advertising world, for those wanting to do an in depth look at the different resources available both for buying display ads as well as optimizing results, have at it! And then call us at 1-800-920-1985 to actually run your campaign. Ad Servers Doubleclick Eyeblaster Atlas [...] Read more »
You’ll find Yada Yada spends a lot of time doing market research. It might be a survey of consumers, it might be finding all competitors, it might be finding all the search terms possible to find your type of product or service, but put together, this increases the potential for success exponentially. If you are [...] Read more »
Do you have marketing staff but need a check on your strategy? Are you trying to coordinate multiple vendors who are each doing a piece of your marketing efforts? Yada Yada can do an audit of your existing marketing scene and provide upper level strategy advice, or even get a project manager for you to [...] Read more »
Yada Yada Marketing can optimize your whole sales process. As the internet matures the number of traffic generating strategies and techniques continue to multiply, but ultimately the results you want are the same- more sales and more leads. The different targets that come before this though, need to be changed and adjusted from time to [...] Read more »
There is no denying that good press is more valuable than any marketing or advertising ever created. People find an independent third party more credible when reviewing or recommending a product or service. In an age where there is a general distrust of advertising, a good online PR campaign can really start to spread the [...] Read more »
What is Retargeting and Remarketing? An advanced service that Yada Yada Marketing offers and that can be made part of virtually any online marketing campaign is called Remarketing or Retargeting. What remarketing does, is that when people visit your site or a section of your site, that visitor can be “remembered” in your advertising campaign [...] Read more »
How much is your marketing campaign costing you? How much is it contributing to your long range and short range goals? What is your cost of customer acquisition? In other words, how much does it actually cost you to acquire a new customer? Many people come to us who really cannot answer these questions, so [...] Read more »
Well, it’s great to have a website, but can people actually find you? Of the millions of websites (yes, I said millions) how can yours be shown on the first pages of Google? Research needs to be done on what words are being searched for your product and service and then an analysis of which [...] Read more »
So what the heck is social media? No longer are the interruption methods of gaining new customers working. People are turning off traditional media. They’re moving to social media. If your not joining the conversation, rest assured your competition will be. Social media sites such as Facebook, Myspace, Twitter and many others have exploded onto [...] Read more »
Google has forever changed the landscape of marketing and advertising. No longer are these mediums unaccountable. Paid search puts you in the drivers seat with an ability to track ROI as never before seen. Yada Yada has been involved with Pay Per Click marketing since its inception. One of our founders was one of the [...] Read more »
Mobile Sites, ads, and advertising campaigns The explosion of regular mobile phones as well as “smart phones” has created some new opportunities to promote your business online. Yada Yada can now create mobile optimized websites with the .mobi extension (example: mysite.mobi instead of mysite.com ) If you are a super tech geek and want to [...] Read more »
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