2010 Pricing for Available Packages

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SEO Pricing & Costs: How Much Should You Pay?

The prices themselves are all across the board, however here’s SEOmoz’s take on the general ranges and we tend to agree:

Service Low End Mid Range High End
Site Review + Consulting $500 $2,500 $10,000
Hands-On Editing of Pages/Code $2,000 $10,000 $50,000
Manual Link Building Campaign $500 $5,000 $20,000
1-Day SEO Training Seminar $750 $4,000 $12,000
Keyword Research Package $100 $500 $2,000
Viral Content Development + Mktg $1,000 $7,500 $20,000
Web Design, Development + Mktg $5,000 $25,000 $100K+
Monthly Retainer for Ongoing SEO $2,500 $7,500 $20,000+

You obviously might see the incredibly wide discrepancy of prices above and think, if you’re a potential client,
that the prices on the high end are evil, greedy SEOs gouging customers foolish enough to fall for their machinations.
Likewise, as a company that has been doing SEO for over 16 years now, and we know the time and effort it takes to do a
great job and practice best standards, we might look and think that some of the folks on the low end or mid range are
insane to offer such valuable, time-consuming services for so little.

With that said, rather than have a client attempt to pick and chose services as important as SEO, as if they were at a
Las Vegas Buffet, we prefer to do provide a thorough analysis of a clients business, allowing us to customize a
plan that is right for their business and budget. We are continuously  striving to offer our clients value, and
at the same time, under promising and over delivering at every opportunity. We employ a team of experts.  Each year we spend a substantial amount of our budget on continuing education to keep each of our Certified Professional Team Members on top of the Industry.


1. SEO Service Packages

Package Bronze Silver Platinum
Package Description 44 hours per month
included. And 1st month of service requires 60 hours
of intensive work.
72 hours per month
included. And 1st month of service requires 108 hours
of intensive work.
Minimum of 114 hours per
month included. And 1st month of service requires a
minimum of 136 hours of intensive work.

Hours Engaged

280

468

706
Time Period
6 Months

6 Months

6 Months
Total Package
Investment

$21,000

$32,760

$45,890
Investment Month 1
$4,500

$7,560

$8,840
Investment Months 2
thru 6

$3,300

$5,040

$7,410
Site Wide Factors
LSI Check
Yes

Yes


Yes
Site Study
6

6

6

Industrial Analysis
X

X

1
Detailed SEO
Strategy and Game Plan

Yes

Yes

Yes
Number of Key
Phrases Optimized

10

15

25
Competitive Analysis
Report

Yes

Yes

Yes
Site Changes
Implementation

Yes

Yes

Yes
XML Sitemaps
Yes

Yes

Yes
RSS Feed
Yes

Yes

Yes
Ranking Check
Yes

Yes

Yes
Monthly Activity
Report

Yes

Yes

Yes
Email Support
Yes

Yes

Yes
On Page Factors
On-Page Optimization
25

65

120
Article Creation
13

20

35
Article
Implementation

13

20

35
Article Optimization
13

20

35
Blog Post Creation
10

20

40
Blog Post
Posting/Implementation

10

20

40
Blog Optimization
10

20

40
Blog Section
Creation*

1

1

1
E Book Creation &
Implementation

X

1

2

Existing Page
Content Creation

5

10

10
Google Traffic
Script Implementation

200

250

250
HTML Site Map
Creation

1

1

1
Log File
Analysis/Traffic Analysis

6

6

6
Press Release
Creation

X

3

5
Press Release
Implementation

X

3

5
Press Release
Optimization

X

3

5
Robots.txt File
Modification/Setup

1

1

1
RSS Creation
X

2

3
XML Site Map -
Creation and Submission

3

3

6
Social Bookmarking
Button Implementation

10

20

40
Industry Glossary
Page

X

X

100
Off Page Factors
Article Submission
260

500

700

Blog Submission
50

100

200
Directory Submission
50

80

100
E-book Submission
50

25

X
Link Building
30

60

80
Press Release
Submission

X

60

100
RSS Submission
X

60

100
Classified Ad
Creation

X

3

6
Classified
Submission

X

30

60
Contexual Links
X

X

6
Squidoo Profile
Creation

X

1

1
Squidoo Posting
X

3

6
Blog Section RSS
Submission

X

10

10
Hubpage Profile
Creation

X

X

1
Hubpage Posting
X

X

3
Forum Posting
X

X

20
Image Submissions
X

X

50
Wikipedia Page
Creation

X

1

1
Froogle Feed
Creation

X

50

75
2. Link Building Packages

Standard Package
Package Number of Links Page Rank Cost
Standard 165 PR 1 & Above $2,100
110 $1,600
55 $900
Premium Package
Package Number of Links Page Rank Cost
Premium 55 PR 3 & Above $1,400
27 $750
11 $320
Silver Package
Package Types of Links Quantity Duration of Campaign Cost
Silver PR 0 &
Above
55 3 Months $4,600
PR 1 &
Above
27
PR 3 &
Above
11
Contextual
Links
5
Platinum Package
Package Types of Links Quantity Duration of Campaign Cost
Platinum PR 0 &
Above
330 3 Months $8,600
PR 1 &
Above
220
PR 3 &
Above
33
Contextual
Links
27
Contextual Links Package
Package Number of Links Page Rank Cost
Contextual 11 PR 0 & Above $1,400
27 $3,000
55 $5,000
3. PPC Packages
SET UP:

Competitive Analysis and Internet Keyword Research

This research includes an analysis of competitive web site traffic and rankings as well as those sites’ top keywords. It will also determine the recommended keywords and phrases, (up to 300), to advertise your site with for the greatest potential success. These keyword recommendations are arrived at based on a number of factors including what search terms people are currently using to find similar products and services.

Search Engine Starter Ad Production

Our Search Engine Marketing staff will utilize available research, competitive and keyword analysis to develop text ads to be used in your paid search marketing campaign. This package includes professionally written ad copy for up to 10 produced ads. It contains all your search engine starter ads based on the keyword research and any other research.

MONTHLY

Ad Monitoring & Adjustment

The campaign will be monitored and adjusted for after the initial launch in order to find the best performing ads and keywords during that period. Ads are also adjusted improve performance. Additional keywords are identified and added during this process and non-performing keywords are taken out of the campaign.

Campaign Cost Adjustment & Optimization

Your entire campaign budget and effective Google advertising cost will be constantly reviewed and optimized to ensure the best possible ROI.


Number of Keywords Monthly Retainer Campaign Set Up Cost
Less than 1,000 $500 or 12% of Budget Spend $  995
Between 1,000 and 5,000 $500 or 12% of Budget Spend $1,495
More than 5,000 $500 or 12% of Budget Spend $2,495
4. Design and Development

Services 5 Page

Website

10 Page

Website

Dynamic

Website

eCommerce

Website

Professional Website Design green check1 Rate Card green check1 Rate Card green check1 Rate Card green check1 Rate Card
Register Domain Name green check1 Rate Card green check1 Rate Card green check1 Rate Card green check1 Rate Card
Search Engine Friendly
Framework
green check1 Rate Card green check1 Rate Card green check1 Rate Card green check1 Rate Card
Custom Flash Header green check1 Rate Card green check1 Rate Card green check1 Rate Card green check1 Rate Card
All Pages SEO Optimized green check1 Rate Card green check1 Rate Card green check1 Rate Card green check1 Rate Card
News Section green check1 Rate Card green check1 Rate Card green check1 Rate Card green check1 Rate Card
Integrated Blog green check1 Rate Card green check1 Rate Card green check1 Rate Card green check1 Rate Card
Social Media Integrated green check1 Rate Card green check1 Rate Card green check1 Rate Card green check1 Rate Card
Navigational Menu green check1 Rate Card green check1 Rate Card green check1 Rate Card green check1 Rate Card
Integrated Google Site Map green check1 Rate Card green check1 Rate Card green check1 Rate Card green check1 Rate Card
Embedded Video w/Player green check1 Rate Card green check1 Rate Card green check1 Rate Card green check1 Rate Card
Choose From Our Library of 10
Million+ Images & Graphics
green check1 Rate Card green check1 Rate Card green check1 Rate Card green check1 Rate Card
Professional Tracking Analytics green check1 Rate Card green check1 Rate Card green check1 Rate Card green check1 Rate Card
Free Consultation or Contact Us
Form
green check1 Rate Card green check1 Rate Card green check1 Rate Card green check1 Rate Card
Admin Panel to Update Content x marks Rate Card x marks Rate Card green check1 Rate Card green check1 Rate Card
Professional Shopping Cart x marks Rate Card x marks Rate Card x marks Rate Card green check1 Rate Card
Payment Gateway Integration x marks Rate Card x marks Rate Card x marks Rate Card green check1 Rate Card
Costs $3,500 $5,000 $9,000 $12,000
5. Content Syndication Packages

Services Category

Bronze

Silver

Gold

Platinum

Article Creation
2 4 6 9

Article Submissions

180 360 540 810

Blog Posting Message Creation
3 6 9 12

Blog Message Submissions
90 180 270
360

Classified Ads Creation
3 6 9 12

Classified Submissions

135 300 540 900

Directory Submissions
90 120 240 300

E-book Creations
1 1 1 1

E-book Submissions
30 30 30 30

Press Release Creation

2 3 4 6

Press Release Submissions
120 150 180 300

RSS Feed Creation & Implementation
2 3 4 6

RSS Feed Submissions
60 90 120 180

Monthly Site Analysis

Yes Yes Yes Yes

Number of Key Phrases Optimized
2 4 6 9

Competitive Analysis Report
Yes Yes Yes Yes

Monthly Activity Report
Yes Yes Yes Yes

Email Support

Yes Yes Yes Yes

Man Hours Required
125 180 240 320

Cost Per Man Hour

$75
$72 $68 $65
Total Cost/Package $9,375 $12,960 $16,320 $20,800
6. SMO Packages

Activity Category
Silver Gold Platinum
Profile Creation 2 3 5
Group Search/Join 6 8 12
Image Optimization &
Upload
25 40 60
Image Title,
Description and Tag Implementation
25 40 60
Video Optimization &
Upload (up to 3 minutes)
6 9 12
Video Title,
Description and Tag Implementation
3 4
6
Profiles Creation in
Domain Related to the Theme
5 7 10
Friend Request
Sending & Monitoring/Moderation
600 1200 1800
Page/Channel/Group
Creation
2 2 3
Post in Group 40 60 90
Forum Profile
Creation
8 12 18
Forum Postings,
Comments, Replies
200 300 400
Comment, Review,
Reply
80 120 150
Site URL Submission
in Social Media website
90 150 200
External/Internal
Blog Creation
1 1 1
Implementation of
Social Bookmarking Button on the website
1 1 1
Blog Comment
Postings

25
45 60
Submission of
YouTube Video in Video Sharing websites
4 8 12
Creation of Widgets 1 1 2
Press Release
Announcements in Social Networks
8 14 18
Client Communication 6 6 6
Internal Activity,
Network, Month
6 6 6
Traffic Analysis 6 6 6
Monthly Report
Creation
6 6 6
Total Cost $24,000 $37,000 $50,000
First Quarter Cost $12,000 $18,500 $25,000
Second Quarter Cost $12,000 $18,500 $25,000
Monthly Investment $4,000 $6,167 $8,333
On Being Selective:

You might be surprised to find out that we just won’t work with you because you might have a big pocket book.  We only work with a limited number of clients as we want to give each of our clients the time they deserve.

Our criteria for working with new clients are as follows:  One is time.  Do we have enough time to get the project you need done or do we need to put you on a calendar to make sure we can give your project the attention it needs?  Secondly, we look at your industry.  Do we feel there is a market?  Do you have a product or service that we feel is ethical?  There are certain industries we won’t work with based on either one or both of those factors.  The third factor is you.  Since this is a potentially long term relationship, we need to feel that we can work with you and help you.  We end up becoming friends with many of our clients so although you’ll find us professional, we usually end up forming friendships from our hard work !

To find out if we can help, please fill out one of the contact forms or call us at 1-800-920-1985.

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