If you're anything like me, chances are constantly measuring yourself (or what you create) against that of the competition. While analyzing and making improvements based on the past performance of your campaign is a good way, analyzing performance against that of the competition is another. If you are an Adwords advertiser you… [[ This is [...] Read more »
Google Updates Ad Preview Tool
Today Google announced a slick update to its ad Preview Tool. Included is the ability to see integrated keyword diagnosis results. So, an advertiser can select a keyword or phrase and check where and in what ad groups the ads are appearing, or not appearing. From the AdWords blog: "In addition to displaying the ads [...] Read more »
Ireland Launches Twitter Campaign
The Irish Tourism team launched a Twitter campaign called “My Irish 140” which aims to encourage those living in the UK with Irish heritage to tweet their connection with Ireland. It has a simple concept. All users need to do is to tweet about their Irish connection and tagged it with #makesmeirish. For example: Warm [...] Read more »
Tweets at 35,000 Feet: How Virgin America is Using Promoted Tweets
Promoted Tweets are now live. Yet, for most of us, there’s still a general curiosity about how this will work in the wild. What does this mean for the partner advertisers? Are our search results and Twitter streams going to be spammed with advertisements now? Will Twitter ever be the same? Of course, the answers [...] Read more »
The Multi-Billion Dollar Question: Will Users Click on Twitter Ads?
It’s official: Twitter’s advertising platform launches in the next 24 hours. The much-anticipated Twitter business model will begin appearing in search results in the afternoon, with ads on Twitter.com and within third-party apps to follow. The launch of the new ad platform, known as Promoted Tweets, isn’t a surprise — like any other company, Twitter [...] Read more »
