Email service provider MailChimp today announced the launch of Joomailer, a new integration for the popular Joomla! platform. 

Joomla! users are able to manage MailChimp lists, create campaigns and manage reports from their Joomla! dashboard, essentially replicating most of the MailChimp web-based features in a 3rd party site. This is the…

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Millennial Media has released its latest monthly SMART report, looking at the mobile advertising landscape. The report looks at the top verticals (six of which had triple digit growth YoY).

The report also looks at actions marketers are trying to get consumer to take when they see the ads. "Social media actions in particular had significant growth quarter-over-quarter, as  marketers are trying to use advertising to drive actions such as ‘liking’ a FB page," a spokesperson for Millennial Media tells WebProNews.

Some takeaways from the report include:

- Telecommunications was the top vertical for mobile advertising. This was primarily driven by carriers and device manufacturers that doubled down their mobile buys doing the holiday season. Windows Phone 7 devices in particular relied heavily on mobile advertising.

- Six verticals had triple digit growth year-over-year. Automotive grew 623% and Retail & Restaurants grew 572%

- 49% of mobile campaigns were designed to drive consumers to a website. 16% of campaigns were designed to drive app downloads

- Leveraging the increasing consumer desire to use LBS as part of the mobile experience, 22% of campaigns used a "store locator" as the desired campaign action.

- 14% of campaigns had a "social media" post-click campaign action-where consumers can interact with FB or Twitter, or perhaps post pictures to a custom site

- 57% of campaigns used a general broad reach, while 43% targeted a specific audience. Of the targeted campaigns, targeting by demographic was the most popular method.

Millennial Media recently reported that Android surpassed iOS as the largest smartphone OS on its network in December. Find the new SMART report here.

In another article we looked at large scale SEO with Bill Hunt. We also sat down with Eric Enge of Stone Temple Consulting at PubCon, who talked about enterprise PPC. 

"There’s some things that change when you get to a very large account, whether it’s greater than 50k a month spend or greater than 100k a month spend, you know, whatever it may be," he tells us. "The campaigns tend to get very complex. You are going to have a very competitive environment. You’re going to have a need for some sort of bid management tool."

"Those tools aren’t enough," he adds. "You can’t just throw the tool in place, set it, and forget it. It doesn’t work that way. It requires a lot of work on top of that."

There are plenty of mistakes and misconceptions about enterprise PPC going around, and that means a lot of missed opportunities.  "People don’t realize the way bid management tools work," says Enge. "They use algorithms (that’s probably fairly obvious) to do what they do, and if you think of like a single keyword that’s getting ten conversions a day, it’s pretty easy to measure how much you’re spending and whether you’re making money on it based on what you’re bidding."

"If you want to say you want an ROI of 200%…it goes and does it and you’ll be really close, but in my view, most of your keywords aren’t going to have enough data by themselves and smart solutions…do portfolio management to group them so they can treat groups of keywords as an entity and get something that’s manageable, but even after you’re done with all that, in my own estimate (and it’s not scientific, it’s really just kind of a gut feel thing) is if you go into your campaign and fish around, probably 30% of every bid you look at will be wrong," continues Enge. "It’s a statistical game, but as it turns out, if your goal is to have 200% ROI for your whole campaign, it will get you close to that."

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"You’ve got to be prepared though for the fact that a lot of things will be out of whack," he warns. "And how you can help that and how you can drive it in a variety of ways…is by using human input. You can actually see things, and you can provide guidelines, so a very simple one is implementing negative keywords, which is a fairly obvious thing to do in pay per click, but a lot of people don’t do it."

"It’s really straightforward to do," he points out. "You just have to go into your account, and see which search queries are generating clicks, and you can look at it without any trouble – very quickly be able to recognize things that are generating volume of clicks, and your chances of getting conversion are bupkis."

"Ad optimization is another really big area that people overlook," he says. "What they have to get through their brain is…you have a bunch of smart people sitting in a room, they figure out what the ad is…you put it up…the chances that you picked the best ad…zero. The way you work on that is you test it."

That one might seem obvious too, but a lot of people just don’t do it. Testing can make a world of difference in just about every facet of marketing.

When creating a form for customers to fill out, it’s easy for business owners to slip in a question asking who referred them.  Finding out how someone got a phone number is a more delicate matter, though (it’s important not to waste customers’ time or act like they called a private line), and AdWords call metrics represents Google’s potential solution.

To be clear: the AdWords call metrics tech has been in testing for a while, and it still won’t be available to everyone anytime soon.  Today, Google just wanted to acquaint everyone with the project and announce that a more complete rollout will occur in the next few months.

Surojit Chatterjee, Senior Product Manager over AdWords, explained in a post on the Inside AdWords blog, "Using the technology behind Google Voice, call metrics assigns your campaign a unique phone number which is automatically inserted into your ad on both desktop and high-end mobile devices, where the number is clickable."

Then he continued, "When a user calls the number in your ad, the call is automatically routed to your business, and AdWords notes that this call took place.  Then, when you look at your AdWords reports, you’ll see the number of calls generated by each campaign, call duration, and in the near future, caller area code.  You’ll still only pay for clicks on your ads, but we intend to charge for call metrics in the future."

This is an interesting idea with a fair amount of promise.  Depending on what Google sort of fees Google decides to attach, lots of business owners might do well to use AdWords call metrics to measure their campaigns’ effectiveness.

Some people should even be able to visit Google Ad Innovations and find the feature enabled on their accounts now.

Yes, it’s that time once again, folks — time for the Weekly Poll!

Yesterday, thousands of people in more than 175 cities got together to celebrate the second annual Twestival, an event that has (at the time of this posting) raised $311,696 for Concern Worldwide, an organization that works to provide an education to millions of children without access to one.

Last year’s event raised $250,000 for a charity that brought clean water to 17,000 people, and set a precedent for social media philanthropy. Not only did participants register and donate money on the Twestival website, they also promoted the event via tweets.

As our own Pete Cashmore said in his CNN column yesterday, “Twestival’s impact, then, is threefold: Its cash haul is significant, it raises awareness of the cause on a worldwide scale and it provides the framework for future campaigns.”

This year’s event no doubt surpassed last year’s in terms of giving. Here’s hoping for another awesome turnout for Twestival number three.

The Mashable staff was out in full force at New York’s event, where we not only contributed to a stellar cause, but also met a ton of interesting people and celebrated into the night. So, for this week’s poll, we’re asking you, our readers, to tell us how you celebrated Twestival? Did you attend an event? Did you tweet your support? What did you do to make a difference?

Let us know in the comments!

For more social media coverage, follow Mashable Social Media on Twitter or become a fan on Facebook

Reviews: Facebook, Twitter

Tags: social good, social media, twestival, twitter

Do you know any individual which i can pay to post my ads on Google adwords and other search engines?

What you’re looking for is called an SEM which stands for Search Engine Marketer. Why not just set the ads up yourself though? I use Fast PPC to create all my pay per click campaigns. It’s mainly for Clickbank products but you can use it to create/generate pay per click (PPC) campaigns really fast and really easy.

http://www.fathomseo.com/products/pay-per-click/ – Learn 10 secrets Fathom SEO uses when running a Paid Search campaign. From refining keyword lists and A/B testing to tracking software and landing page creation, we show you PPC best practices. Fathom SEO’s Joe Soltis explains PPC best practices to improve your paid search campaigns. To learn more about Fathom SEO’s paid search services, visit http://www.fathomseo.com/products/pay-per-click/

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