YYMI Newsletter Oct 26-A quick Update and a funny marketing fail

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Marketing Fail of the Week Courtesy of Failblog.org Something tells me that the good folk in Salt Lake Utah didn’t realize they had a branding issue. It pays to check out a proof before going to print. The Cats Out of the Bag… by Laura In our last newsletter I alluded to a well known [...] Read more »

All About Conversion – Conversion Conference ($250 Discount!)

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Just a quick note for the Website Magazine community – particularly for fans of the Conversion Cache column in Website Magazine written by Tim Ash. The upcoming Conversion Conversion is fast approaching – March 14-15 in San Francisco. If you're interesting in learning how to make your website and its landing pages produce more… [[ [...] Read more »

Trends in Landing Page Design for Search Marketers

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Landing pages are critical to the success of search marketing and advertising campaigns. To ensure that the destination where consumers end up post-click presents the best opportunity for conversion, let's review three current landing page design trends. When you want to analyze what works best in landing page design, start with the most… [[ This [...] Read more »

Clicks But No Conversions? It’s the Landing Page Every Time.

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Are you putting enough thought into your landing pages? If not, it’s probably the main reason your conversions, or more importantly your revenue, aren’t higher. At PubCon in Las Vegas, WebProNews spoke with Brad Geddes, Founder of PPC training firm bgTheory about advanced PPC and landing page optimization.  Why Landing Page Optimization is Critical "Landing [...] Read more »