YouTube announced that the winner of its Ad Blitz contest is Chrysler, for its Super Bowl commercial, which featured Eminem driving around Detroit. The contest was based on viewer votes. "It’s been about two weeks since the Super Bowl aired, but our ears are still ringing from the noise of advertisers jockeying for position in [...] Read more »
Yahoo Beats Q4 Estimates, But Held Back By Forecast
The fourth quarter of 2010 could have gone much worse for Yahoo, judging from the earnings report the company released this afternoon. Yahoo’s numbers were generally higher than what analysts expected, perhaps earning Carol Bartz a few points in unhappy shareholders’ eyes. A low Q1 forecast threw a long shadow, however. To first cover the [...] Read more »
Design for Display
Advertising designers walk a fine line. They must design ads that are attractive but direct and engaging. Often, success depends on the venue for which the ad will be designed and displayed. That being said, there are some places where display advertising has a significant edge over any other form of advertising – well worth [...] Read more »
Twitter Raises $200M In Funding At $3.7B Valuation
For most people with a financial interest in Twitter, these are going to be some happy holidays indeed. The company’s confirmed a new round of funding, and reports indicate that it raised $200 million at a valuation of a stunning $3.7 billion. Dick Costolo confirmed on the Twitter Blog that Kleiner Perkins Caufield Byers was, [...] Read more »
FairSearch Asks Congress, DOJ To Challenge Google-ITA Deal
Whether you agree or disagree with its cause, FairSearch, the organization that exists for the sole purpose of stopping Google’s acquisition of ITA Software, deserves credit for its resolve. Today, FairSearch addressed letters to every member of Congress, asking them to contact the Department of Justice. One small clarification (and another point in FairSearch’s favor) [...] Read more »
Facebook is UK’s Biggest Display Ad Market
ComScore released an overview of the UK online display advertising market for Q3 2010, which not only showed strong gains for the medium as a whole but also lists Facebook as the UK's single largest display ad publisher on the Web. Facebook accounted for 68 billion display ad impression (does not include video ads or [...] Read more »