Yada Yada Marketing » Google

Newsletter: Facebook Tops Google and Local Results Changed!

Laura Betterly — Mon, 13 Dec 2010 14:46:20 +0000

Marketing Fail of the Week

Courtesy of Facebook Friend

A good reason not to litter??

Facebook now TOPS Google

by Laura

CNN is now reporting that Facebook
traffic had passed Google and in a hurry!

My friend Ryan Deiss predicted this in January and man was he ever right.

Now, Ryan has massed the largest panel of Facebook experts alive today for a
live Facebook Bootcamp this Friday–I’m one of them.

Click to see all the details:

You can grab your share of millions of clicks from Facebook in 2011 by hopping
on this Bootcamp.

I’ll be there, I hope you’ll join me. It’s actually going to get me out of
going shopping on Friday HA!

Join me. Register here:

Have a great Holiday,

- Laura Betterly

Local Results…Changed

from Site Pro News

Google Local and Map have become a big influence on how people search and get results. We can demonstrate this by searching for ‘accountant’ and the search result returns a broad list of ‘accountants’, but perhaps too broad so we tend to search again by narrowing the result – adding a location to the search – ‘accountant in city’ and the results we see are now closer to home. Click here to read the whole article.

Until next time!

Do let us know if we can be of help!

Laura Betterly
Yada Yada Marketing, Inc.

Worth Checking Out

LINKS WE THINK YOU WILL LIKE

AT&T Launches Mobile Payments Trial

Rockmelt Browser-mixing social and search

Google’s URL Shortner plus you can get a QR code.

QR Codes

by Laura

You should have started to see these popping up all over town and on business cards. QR Codes (short for Quick Response). These two dimensional code are used with a QR reader and directs an individual to a webpage or gives more information.

Plus they look really cool!

Did you know

by Laura

Yada Yada Marketing is a member of the Better Business Bureau!

Need marketing Help??

Call Drew at 1-800-920-1985 x 2 to find out what we can do for YOU or email him at drew@yadayadamarketing.com!

Google is testing previews

Laura Betterly — Wed, 27 Oct 2010 14:28:52 +0000

I know I’ve always been telling you about all the Google changes–sometimes I like them and sometimes I don’t. For example, I don’t like Google instant, the new change that shows search results before you’re done making a query. In fact, I’ve turned that off as I found bothersome. I am though, very interested in all of these changes and how they affect search and search results.

Recently I saw a blog post by one of the Google executives showing a new experiment where an image of the destination website shows up on Google as opposed to individuals clicking through to be able to see it. Although I think it’s a cool idea, I do wonder how it will affect web traffic and conversions.

I will keep you posted as I know more about this proposed change in Google. You can read about the current experiment here:

Why SEO costs what it does

Laura Betterly — Wed, 27 Oct 2010 14:22:24 +0000

Why SEO costs what it does and why you should never hire someone who fills out your lead form and gives their address as @gmail.com

I need to go on a rant here for a minute. Has this ever happened to you? On four separate occasions in the last three weeks someone with an e-mail address@gmail.com with the phone number of 010101 and no website or company, filled out a lead form on my site with a message that went something like this: Want more traffic to your website? We can make your site number one on Google.

My first question to people like this is “What is your website address and where do you rank on Google?” My second question is “What other clients have you done this for successfully?” My third question, “if you’re so good at this why are you wasting my time filling out my lead forms? If you were truly that good, wouldn’t people be calling you? Wouldn’t they be finding you with all your number one positions on Google?”

I hate the fact that there are so many unethical vendors out there. I can’t tell you how many times I’ve had to help someone who called me for help because they were ripped off by one of these supposed ”SEO” experts that have no clue what they were doing.

Of course the easiest thing you can do is simply hire Yada Yada marketing, if you really want to do a good job of due diligence, these are a few things you need to ask any SEO company before you hire them so in order to properly assess their reliability and expertise.

Things you should ask any SEO Company before hiring them:

Can you show me some examples of search engine positions that you have achieved for yourself and for your clients?
Do you have any clients that would be willing to take a call to recommend you? Sometimes high-profile clients are unwilling to take calls, but you can be shown examples of what has been done, and any written testimonials by the clients. Regardless, they should have at least one or two firms they’ve succeeded with who would be willing to speak with you.
Do they do enough research before telling you what they can do for you?
Are they a member of the Better Business Bureau? And if so, what is their rating?
Are you able to reach them easily?
Are they easy to communicate to?

If they pass these tests, you are probably dealing with a reputable SEO firm.

Yada Yada Newsletter July 13, 2010-Why Social Media Might be More Important than Google

Laura Betterly — Wed, 14 Jul 2010 02:01:48 +0000

Marketing Fail of the week

courtesy of failblog.org

I’ve been out of touch…

by Laura

It’s been a busy few months, so accept my apologies for not getting this newsletter to you twice a month as I usually do.

We have gained some amazing clients in these past few months. A public figure who is doing big things in politics as well as one of the ten top internet marketers I would say world wide are now clients.

Unfortunately due to their high profile status., I cannot tell you who these people are, but you can check out what we’ve done so far for one of them on our case study page here.

Why Social Media Might Be More Important than Google..

by Laura

I‘m not sure if you missed this or not but about six weeks ago Facebook changed its designation of fan pages and they are now just called ”pages” If you are so inclined you can quote unquote “like them.” Not only that, Facebook overtook Google is the
number one website worldwide.

Concurrently to this change, Facebook also opened up their like button to websites around the world with their Open Graph protocol. This has huge implications if you realize the power of the viral nature of such a button.

First of all, if you visit a page that has the like button on it and one of your friends has clicked that
they like it, their picture will show up for you to see. You no longer have to click the share button or do anything other than click like in order for you you like
that page and for it to show up on your news stream on Facebook.

In practical terms, you could visit a page, like it, and
then let’s say you have 700 friends. Your 700 friends will also see that you liked that page. Then let’s assume 10 of those people visit the page and like
it. Let’s assume that each of those people also have several hundred friends who then would see
through their Facebook news stream that another one of their friends liked that webpage.
It’s simple. It’s viral. And it scares the hell out of Google.

Even though Google has introduced social search,
real-time search and even Google Buzz, it still doesn’t have the impact of the viral nature of the
new Facebook like button and the new Facebook Like Box.

Then there is the Friendpile plug-in that shows
pictures of the users friends who have already signed up at that site. In one full swoop Facebook has proliferated a huge percentage of the Internet
in a way that no other website has.

I’d love to hear from you what you think about this?

Oh, and if you’re reading this on the Yada Yada Marketing site, do feel free to click the like button above and below this.

Until Next Week!

Laura Betterly
President
Yada Yada Marketing, Inc.

DON’T MISS OUT!

Did you know that 98% of text and SMS messages get read?

The implications of this technology is huge. Coupled with Google Maps, this is the future for every business local and otherwise.

Click here to watch a 2 minute video that explains this to you.

E-mail Drew Graef at drew at yadayadamarketing.com if you want to see what mobile/local can do for you.

Worth Checking Out

LINKS WE THINK YOU’LL LIKE

Outlook Social Connector-a free add in for Outlook 2010 (we like this one a lot)

Resources from Yada Yada-video’s to understand search better and a really cool glossary of ad terms.

Bing becoming a bigger player

Google Tags Available for Local Biz

Quality Links to your site from Google Webmaster Blog

10 on the cute meter. Baby moose in sprinkler.

Facebook Fans Spend More Money

BP Spills Coffee (Painfully funny video)

Top 5 Social Media Myths Debunked

Hackers using more sophisticated methods to gain personal information.

Mobile SEO

Not the same old search from yesterday!

by Laura

It used to be that all you had to do is buy a paid ad or optimize for a particular keyword. Not anymore. Take a look at the above screen-shot to see all the type of results you can now compete on. Paid Listings, Product Listing, Shopping via Google Merchant, Real time Results, Organic Results, News Results, Pictures, and Maps. Which should you spend your time working on and what are your best chances of getting seen?

If you want to know specifically how this effects you, e-mail drew at yadayadamarketing.com to get an evaluation of your current efforts.

Feel free to e-mail us with any questions or feedback. Your opinion is important to us!

Yada Yada Newsletter March 16 Facebook Overtakes Google, Four Square and when to fire a client!

Laura Betterly — Fri, 02 Apr 2010 03:04:08 +0000

More new technology…lions and tigers and bears, oh my!

March 16, 2010

Marketing Fail of the Week

Some of the marketing fails I put here, I find on the internet, but I
found this one in my local supermarket. I did some research and this is most probably Brittish in origin. I don’t suspect there’s a huge market here in Florida despite the fact that it is microwavable! Have any of
you ever bought this type of pudding?

The 80/20 rule…sometimes you just need to fire them…

The rule goes like this. 20% of your clients will create 80% of your work . What happens is you try to appease them and as a result you end up neglecting the 80% who aren’t a problem. What do you do then when you encounter this type? I’ll tell you: FIRE THEM and fire them quickly!

I mention this again as I was reminded this yet again last week. No matter what, you don’t have to put up with someone who will never be happy with your service or product. Of course, you should do some soul seraching and make sure that you don’t have anything to address personally, but if you get one of those guys on your lines just get rid of them quickly.

You know the type–never happy, always critcal and demanding more service than they paid for. In my opinion, the biggest differentiator with these guys is how that person makes you feel. I have a friend who says to use your “spidey” sense (reference Spider Man.) I agree. If after a conversation, you’re feeling a bit squished–get rid of them and get rid of them quick. You’ll find bigger and better business right around the corner!

Even Google sometimes has SEO problems

Watch this video of Google’s SEO expert Matt Cutts on some of the things he found with Google properties:

Local Search tip!

Have you heard of Four Square? If you own a local business, Four Square

can help you greatly. Foursquare is a social network fused with a game that anyone can play, from anywhere
in the world. It allows people to check in to any location they visit and your business can be part of the game.

In fact, if you are set up on Four Square, you can not only attract some business, but it will help your local search ranking. You can sign up as a business (and add specials, etc.) by filling out your business information here.

The other big thing that is happening is mobile marketing. I will be going over some of the mobile as well as Four Square and a bunch of other options on the next webinar. We’ll go over how some of these changes effect you as well as some common sense strategies to implement so that you don’t
get left in the dust.

Click Here to register.
This is one you don’t want to miss.

Enjoy. Until next week!

Laura Betterly

Worth checking out:

Google AdWords opens up You Tube to new display advertisers.

David Letterman “Top Ten Signs You Spend Too Much Time On Twitter”

Facebook and Twitter Making a Major Impact on Purchase Decisions
[STATS]

FBI going undercover on social network sites.

How to search engine optimize your Facebook Fan pages.

IRS sends to agents out to collect .04 in tax due!

Don’t miss the next Local Search

Dominator Webinar-New Features to be Released-New tips and tricks for you!

Click Here to Register

Hope to see you there! Thursday April 1, 2010 at 4:00 PM EST

Find out about the newest opportunity for small and medium sized local
businesses and why you don’t want to miss out! Find out about
what changed in the last week that effects YOU!

Reader Feedback:

I’ve been learning online marketing for several months and it’s refreshing to read your articles…full of great data and no hype!

Facebook overtakes Google as no 1 visited site in US.

Facebook has unseated Google as the most visited web site.

Surprising? Not really. Do you remember how big AOL used to be? Or
Yahoo?

Now Google is not going anywhere anytime soon, but people are staying
on Facebook which makes their advertising an option.

Have you noticed more relevant ads on Facebook recently? I have.

You can read more about the stats here.

Got questions on Facebook Advertising? Shoot us an e-mail and we’ll help you out!

Ground Floor Opportunity for entrepenours!

Another option for entrepenours.

EFactor–810,000 entrepenours PLUS off line benefits such as events.

This is a very interactive social network to meet like minded people, do some business developement, to get your next idea financed, get help with your business with e-coaches.

Offline benefits such as EFactor lounges for business meetings around the world are available with paid memberships.

Basic membership is free. JOIN. Then add me as a friend! This could
be the best kept secret for business development for entrepenours.

Email us or call if we can be of assistance

Yada Yada Marketing Newsletter March 4, 2010– The more things change, the more they stay the same..Marketing, social media and a cute cat and a monkey

Laura Betterly — Wed, 17 Mar 2010 01:24:05 +0000

The game is changing again…so what’s new?

March 4, 2010

Marketing Fail of the Week

Might be an ok product, bu the name?? Look at the attempt at staying
relevant with the “go green”..

The game continues…

In the last newsletter I went over social search and real time search.
This week real time search has moved to the front page–

Googles just released Google Buzz is now drawing more controversy as it pulls in full feeds (which means you can look at what is on someone else’s site without visiting the site..not too helpful for website owners.) Read the article here.

See a video on how to use Google Buzz below.

More changes on the Local Search front!

So about four days ago I was searching as I usually do and discovered

that Google has moved it’s real time search to the from page. See
this quick video I did on it below.

The importance of this has to do with how to you optimize your website for maximum visability using these new options..

On today’s local search dominator webinar, we’ll go over how some of these changes effect you as well as some common sense strategies to implement so that you don’t get left in the dust. Click Here to register. This is one you don’t want to miss.

Reader Feedback:

“I’ve been learning online marketing for several months and it’s refreshing to read your articles…full of great data and no hype!”

Enjoy. Until next week!

Worth checking out:

Hiitler get’s slapped by Google (humor)

Google and Paypal to support new Government Login System

Top 10 ways to Fix Google Buzz

Study Tracks Google Real-Time Search Results.

Don’t miss the next Local Search

Dominator Webinar-New Features to be Released TODAY!

Click Here to Register

Hope to see you there! Thursday March, 4:00 PM EST

Find out about the newest opportunity for small and medium sized local
businesses and why you don’t want to miss out! Find out about
what changed in the last week that effects YOU!

What people are saying about the Yada Yada Team

Java Planet is a Tampa Bay based Organic Coffee Roaster. We designed

their logo, packaging, website
and e-commerce store.

When we were looking for a marketing company to assist with our new company, I did not have a good idea of what we were looking for or what was really needed to establish an internet presence.

I met with Laura and immediately felt very confident is using Yada Yada
Marketing based on her knowledge of the Internet, Search Engine Optimization, Web Development and marketing concepts.

We are very happy with the web site that was developed for our company
and get very positive feedback from our friends and family. Yada Yada has
provided us with outstanding service and guidance and has provided much
more service for than we anticipated.?

Jennifer Simmons Java Planet Organic Coffee Roasters, Inc

PS I also arranged to get our newsletter subscribers a 10% discount,
so if you want to buy some use code
yadanews at checkout.

Facebook now testing a promote this post option.

In the last month Facebook is emerging as a viable option to Google AdWords.

Their advertising department is calling agencies like ours and are really stepping up to service advertisers. Read about their new test
here.

With the amount of traffic they now command, they can be a viable option
if you don’t want to use Google AdWords.

Although Facebook ads are a form of inturruption marketing, you
can really target who gets the message. It’s worth a test.

Got questions on Facebook Advertising? Shoot us an e-mail and we’ll help you out!

Email us or call if we can be of assistance.

Google Love

admin — Wed, 08 Feb 2012 07:00:21 +0000

Learn How To Make Google Fall In Love With Your Website with effective SEO Internet marketing and of course common sense
http://ChampionSEOConsulting.com

Duration : 3 min 10 sec

[veoh v19556870kmYn8EJT]

Google for cheap

admin — Sun, 05 Feb 2012 22:44:10 +0000

Get cheap results with this new search engine. Search for traveling, hotels, clothes computers, cars or what ever you want.

Link: http://www.google4cheap.com

Duration : 14 sec

[veoh v19043602ab3xdtmk]

Google Discovery

admin — Fri, 27 Jan 2012 06:09:17 +0000

Vídeo do blog GoogleDiscovery.com

Duration : 38 sec

[veoh v875621gpwqPdMf]

Google brain

admin — Sun, 22 Jan 2012 13:32:22 +0000

This is what Google will look like in the year 2020

Duration : 2 min 10 sec

[veoh v388017XpGfPxDY]

Yada Yada Marketing » Google

Newsletter: Facebook Tops Google and Local Results Changed!

Google is testing previews

Why SEO costs what it does

Why SEO costs what it does and why you should never hire someone who fills out your lead form and gives their address as @gmail.com

Things you should ask any SEO Company before hiring them:

Yada Yada Newsletter July 13, 2010-Why Social Media Might be More Important than Google

Yada Yada Newsletter March 16 Facebook Overtakes Google, Four Square and when to fire a client!

March 16, 2010

Marketing Fail of the Week

The 80/20 rule…sometimes you just need to fire them…

Even Google sometimes has SEO problems

Have you heard of Four Square? If you own a local business, Four Square

Worth checking out:

Don’t miss the next Local Search Dominator Webinar-New Features to be Released-New tips and tricks for you!

Reader Feedback:

Facebook overtakes Google as no 1 visited site in US.

Ground Floor Opportunity for entrepenours!

Yada Yada Marketing Newsletter March 4, 2010– The more things change, the more they stay the same..Marketing, social media and a cute cat and a monkey

March 4, 2010

Marketing Fail of the Week

Might be an ok product, bu the name?? Look at the attempt at staying relevant with the “go green”..

The game continues…

So about four days ago I was searching as I usually do and discovered

Reader Feedback:

Worth checking out:

Don’t miss the next Local Search Dominator Webinar-New Features to be Released TODAY!

What people are saying about the Yada Yada Team

Facebook now testing a promote this post option.

Google Love

Google for cheap

Google Discovery

Google brain

Don’t miss the next Local Search

Dominator Webinar-New Features to be Released-New tips and tricks for you!

Might be an ok product, bu the name?? Look at the attempt at staying
relevant with the “go green”..

Don’t miss the next Local Search

Dominator Webinar-New Features to be Released TODAY!