Yada Yada Marketing » Laura Betterly

Newsletter: Facebook Tops Google and Local Results Changed!

Laura Betterly — Mon, 13 Dec 2010 14:46:20 +0000

Marketing Fail of the Week

Courtesy of Facebook Friend

A good reason not to litter??

Facebook now TOPS Google

by Laura

CNN is now reporting that Facebook
traffic had passed Google and in a hurry!

My friend Ryan Deiss predicted this in January and man was he ever right.

Now, Ryan has massed the largest panel of Facebook experts alive today for a
live Facebook Bootcamp this Friday–I’m one of them.

Click to see all the details:

You can grab your share of millions of clicks from Facebook in 2011 by hopping
on this Bootcamp.

I’ll be there, I hope you’ll join me. It’s actually going to get me out of
going shopping on Friday HA!

Join me. Register here:

Have a great Holiday,

- Laura Betterly

Local Results…Changed

from Site Pro News

Google Local and Map have become a big influence on how people search and get results. We can demonstrate this by searching for ‘accountant’ and the search result returns a broad list of ‘accountants’, but perhaps too broad so we tend to search again by narrowing the result – adding a location to the search – ‘accountant in city’ and the results we see are now closer to home. Click here to read the whole article.

Until next time!

Do let us know if we can be of help!

Laura Betterly
Yada Yada Marketing, Inc.

Worth Checking Out

LINKS WE THINK YOU WILL LIKE

AT&T Launches Mobile Payments Trial

Rockmelt Browser-mixing social and search

Google’s URL Shortner plus you can get a QR code.

QR Codes

by Laura

You should have started to see these popping up all over town and on business cards. QR Codes (short for Quick Response). These two dimensional code are used with a QR reader and directs an individual to a webpage or gives more information.

Plus they look really cool!

Did you know

by Laura

Yada Yada Marketing is a member of the Better Business Bureau!

Need marketing Help??

Call Drew at 1-800-920-1985 x 2 to find out what we can do for YOU or email him at drew@yadayadamarketing.com!

What do you do if your’re going on TV in twelve hours and your website doesn’t work?

Laura Betterly — Tue, 20 Apr 2010 13:09:23 +0000

Marketing Fail of the week

courtesy of oddly specific dot com

This is a sign in Las Vegas. I’m glad to know that if it’s in stock they
have it!

What do you do when you are going on national television in less than
12 hours and your website doesn’t work?

by Laura

Sounds like an impossible situation, but that is exactly what happened last week.Although I cannot tell you who this public figure is, I can tell you that we were contacted to finish their website, get it working so that people could view their video and fill out a form showing their support.

We stayed up all night and the site was up. Since Thursday, their video has been viewed over 80,000 times and there have been over 17, 000 people signing up in support of them.

New Podcasts Released

by Laura

Two new podcasts this week:

Interview with Eric Hamm the wordpress developer of Frugal Theme.

Interview with Andrew Machado community manger of Apture and their new magic search bar.

Find out that and more with our podcast series on Yada Yada marketing
and available on iTunes for download. Check out our podcast page
here.

The New Web

by Laura

The last few weeks have been very exciting. My continued research into
mobile marketing and geographically tagged applications like Four Square,
Gowalla and Twitters new geo functions have opened up a HUGE opportunity
for small local businesses.

It reminds me of what it was like back in 1999 when I started PCDJ. The
new technology being released then was changing the way we listened to
music and how we lived.

This new technology is doing the same thing for connecting people up on
a local level and local businesses will be the beneficiaries of this if
they know how to take advantage of it.

The Internet made the world smaller, allowing us to communicate across
the world as if it was across town. It’s now coming back to our homes and
neighborhoods and it’s exciting. Join me Friday for the next Local Search
Dominator webinar and I’ll show you all about it!

Click Here to Register.

Until Next Week!

Laura Betterly

President

Yada Yada Marketing, Inc.

KILLER OPPORTUNITY-STARTS FRIDAY ONLY 4 SPOTS LEFT!

Want to learn social media directly from me for less than what it would cost to hire me for just an hour?

Take advantage of a rare opportunity to work directly with me to gain
the skills you need to effectively market using social media.

What started out as a few webinars for a client has turned into a full
six weeks training on how to leverage social media for business. The best
part? It’s only $197.00.

I only have 4 spots left, so jump on this amazing opportunity.
Click here
to get started (or at the very least find out more.)

Worth Checking Out

LINKS WE THINK YOU’LL LIKE

Resort name fail (video)

Twitter Launches Ad Platform

RSS Really Simple Syndication Guide

The Fundamental Changes In Search

Southpark on Facebook (humor)

Twitter Brings Down Official in India

Site Speed Now a factor In Search Engine Ranking

Slower sites are have seen lowered rankings..

Google’s Matt Cutts writes about this in a blog post
here.
.

Although he says not to panic, that it only affects 1% of the sites, I’ve found that the faster sites we own SEO better.

WordPress a format that we run most of our networks on, is slower than
static pages. We have started to install WP Super Cache on all the sites
and they are much faster.

Local Search Webinar Moved to April 23rd

NEW INFORMATION RELEASED ON NEW MOBILE FORMATS. THIS IS HUGE! YOUR COMPETITORS
DON’T KNOW ABOUT THIS YET!

In less than an hour you will learn what you need to do to compete in
what I like to call the new web..

Click Here to Register

Join us on Facebook

Check out our Blog

Feel free to e-mail us with any questions or feedback. Your opinion is important to us!

Yada Yada Marketing, Inc. 2058 Weaver Park Drive Clearwater, FL 33765 United States (727) 442-5888

Podcast-Social Media Marketing

Laura Betterly — Mon, 12 Apr 2010 02:25:13 +0000

Join Laura Betterly as she goes over the basics of social media marketing and best practices. If you don’t get social media marketing, this will give you a good overview. This is called, “And she told a friend.”

Twitter Updates for 2010-10-23

Laura Betterly — Sun, 24 Oct 2010 02:20:00 +0000

Biggest Military Leak in History: WikiLeaks Releases 390,000 Iraq War Documents: WikiLeaks has once again captured… http://bit.ly/9KgU5K #
Android Gingerbread Confirmed, Mascot Arrives on Google Campus: Although Gingerbread (Google’s codename for the ne… http://bit.ly/c13f0A #
I'm at office depot (1660 missouri ave, Clearwater). http://4sq.com/9WwvPe #
Not for me. Kids!! (@ KFC/Taco Bell) http://4sq.com/chiybW #
“Auto-Tune the News” Curates: Our Favorite YouTube Videos This Week: This week, dearest cubicle commandos, we have… http://bit.ly/9i6cQV #
Top Social Networks With the Widest Advertising Reach [Chart]: Which is the top social network with the widest adv… http://bit.ly/9xZLuU #
Citibank First to Test Revolutionary Credit Card System, Card 2.0: Next month, Citibank will begin testing Card 2…. http://bit.ly/cWTNil #
Pro Blogger Darren Rowse on Taking Blogging From a Hobby to a Business:
More WebProNews Videos

… http://bit.ly/a3ElCt #
Michael Jackson and Chinese Red Army Parody Video Goes Viral: Many will wonder whether there is any linkage betwee… http://bit.ly/cCVyOF #
I'm at Nature's Food Patch Natural Market (1225 Cleveland St., Clearwater). http://4sq.com/aDVoB1 #
I'm at Hands On Health Massage (Drew street, Clearwater). http://4sq.com/cbZjvK #
Study Finds People More Likely To Lie On Twitter: Some people have complained that it's hard to get much informati… http://bit.ly/ba0kYJ #
Weekend Gaming: “Vanquish” and “Killzone 3? Beta Invites [OPEN THREAD]: Fallout: New Vegas was one of my most anti… http://bit.ly/cKYPyF #
5 Ways to Get a Job Through YouTube: Not only is it possible to use YouTube to get a job, but it’s becoming a more… http://bit.ly/8Xmb8C #

Twitter Updates for 2010-10-22

Laura Betterly — Sat, 23 Oct 2010 02:20:00 +0000

Hey, Entrepreneurs: The $250 Million Poem: When Facebook, Kleiner Perkins, Zynga and Amazon launched their $250 mi… http://bit.ly/b1w3xj #
Amazon Web Services Offers Free Cloud Access: Amazon.com just revealed a free usage tier for its Amazon Web Servic… http://bit.ly/cf4Nf8 #
Mozilla Wants You to Build Your Own Browser: Mozilla has officially revealed “Chromeless,” an experimental project… http://bit.ly/bCKcVR #
How Yammer Won Over 80% of the Fortune 500: This post is made possible by Microsoft BizSpark as a new part of the … http://bit.ly/bPnv3N #
Microsoft to Launch Browser-based Game Store: On November 15 Microsoft will launch Games for Windows Marketplace, … http://bit.ly/aslZmR #
Astronaut Checks in to Foursquare from Outer Space: There’s a new first in the realm of outer space social media a… http://bit.ly/d01xGh #
Consumers Share With Friends at ShopSocially: One startup social commerce site is carving out its own niche by off… http://bit.ly/d9hYCE #
Kanye West Will Answer Your Tweets Following “Runaway” Premiere: Kanye West will be responding to fans’ tweets thi… http://bit.ly/dw2G7e #
New Macs No Longer Ship with Flash Player: A traditional hard drive isn’t the only thing missing from the brand ne… http://bit.ly/b3eihr #
Small Businesses Finding Their Optimal Search Spends: Spending on search advertising by small businesses was up 43… http://bit.ly/apjWye #
Mobile Credit Card Reader Square Now Open for Business: Square, the new mobile payment venture from Twitter Co-fou… http://bit.ly/bxPS3L #
2D Barcodes Affecting Mobile marketing: In the world of marketing there are trends that come and go, and there are… http://bit.ly/a9scNU #
No Real Social Media Plan? Try Starting With This.: Coming up with a social media plan isn't always the easiest th… http://bit.ly/a6BrgW #

Twitter Updates for 2010-10-21

Laura Betterly — Fri, 22 Oct 2010 02:20:00 +0000

Windows Phone 7 Available in New Zealand: Windows Phone 7 will be available in many countries tomorrow, October 21… http://bit.ly/ceS4Xu #
YouTube Can Help Promote Your Business: Does your business have a video strategy? Do you want more people to watch… http://bit.ly/atYam2 #
eBay Now Relies on PayPal for 37% of Its Revenue: eBay has released its third quarter financial report, and despit… http://bit.ly/aF4ITC #
Citibank’s Smart Banking Model Uses iPads and iPhones in Asian Market: Mobile devices such as iPads and smartphone… http://bit.ly/9KiQKs #
Does Urgency Matter More in Email Than in Social Media?: Flock, creator of the social web browser, sent WebProNews… http://bit.ly/cM77m7 #
Watch These 3 Annoying Online Punctuation Lapses: Way back in those scary days of high school biology, musty textb… http://bit.ly/9Up0mi #
New Web Service Is an Online File Cabinet for Your Household Bills [INVITES]: This post is part of Mashable’s Spar… http://bit.ly/cM7JEc #
HTC HD7 Coming to T-Mobile November 8 for $199: Anxious to get your hands on a brand new HTC HD7 smartphone? T-Mob… http://bit.ly/c4kaUL #
10 Beginner Tips from PHP Masters: The Web Development Series is supported by Rackspace, the better way to do host… http://bit.ly/bwysyU #
When Guerilla Goes Wrong.: Not all out-of-the-box guerilla campaigns work out the way they’re supposed to. (Photo … http://bit.ly/dsGqkp #
LinkedIn Stays Current for BlackBerry-Using Business Professionals: In August, RIM announced the BlackBerry Torch … http://bit.ly/b4b7fB #
Plan Your Next Vacation From a Single Dashboard: This post is part of Mashable’s Spark of Genius series, which hig… http://bit.ly/aWHQ1B #
LinkedIn for BlackBerry Gets OS 6.0 Support: LinkedIn for BlackBerry has reached version 1.5, bringing support for… http://bit.ly/dcHXxr #
What Kind of Geek Are You? [INFOGRAPHIC]: Let’s face it: If you’re reading Mashable right now, you are likely a ge… http://bit.ly/d9z32v #
Facebook, Amazon and Kleiner Perkins Start $250 Million Fund for Social Innovation: Kleiner Perkins Caulfield & By… http://bit.ly/axJdaA #
5 Tips for Startup Success From a Co-Founder of HootSuite: The Digital Entrepreneur Series is supported by Egnyte…. http://bit.ly/93WDxa #
Google's Q3 Lobbying Costs: $1.2 Million: Anyone interested in keeping track of Google's lobbying habits can now p… http://bit.ly/9fhs84 #
GE Campaign Turns YouTube Videos and Flickr Photos into Clean Energy: GE (together with BBDO, SocialVibe and Speed… http://bit.ly/bytSye #
One-Third of iPad Owners Have Never Downloaded an App [STUDY]: According to a recent study from Nielsen, a whoppin… http://bit.ly/9l6aUt #

Twitter Updates for 2010-10-20

Laura Betterly — Thu, 21 Oct 2010 02:20:00 +0000

Drag-and-Drop Your Images into Google Docs: Google has just added the ability to drag-and-drop images from the des… http://bit.ly/cbOiuN #
First Look: Starbucks Digital Network Is Here: Beginning Wednesday, Starbucks customers who use the free Wi-Fi at … http://bit.ly/dqOzc8 #
Mozilla Jumps into the App Store Game, But Can It Compete with Google?: With the launch of Google’s Chrome Web Sto… http://bit.ly/cKu2z1 #
Facebook Forms “Network of Support” to Combat Anti-LGBT Bullying: In order to combat anti-LGBT bullying, Facebook … http://bit.ly/9S78iK #
Barnes & Noble Holding Special Event for New NOOK?: It’s been almost exactly one year since Barnes & Noble announc… http://bit.ly/bHc0EY #
The New MacBook Air: Smaller, With Two USB Ports [RUMOR]: At today’s event, dubbed Back to the Mac, Apple is likel… http://bit.ly/dgbTG4 #
Google Wants You to Convince the World Its Products Rock: Google gets technology; the emotion behind its products,… http://bit.ly/cLPWgd #
RIM: Customers Tired of Being Told What to Think by Apple: Apple and Google have become known for taking shots at … http://bit.ly/aPGKZp #
Indian Rural Network Gets $3.4 Billion Facelift: India is a tech savvy nation where a lot of talented developers a… http://bit.ly/9DgpyA #
HOW TO: Avoid Being a Disaster Client: This post originally appeared on the American Express OPEN Forum, where Mas… http://bit.ly/decdPe #
Hey, Teens: Your Parents Are Probably Checking Your Facebook [STUDY]: Parents are getting increasingly savvy to th… http://bit.ly/a0EAZG #
Reputation Management Should Be Proactive, Not Reactive: Fionn Downhill, CEO of reputation management firm Elixer … http://bit.ly/9YfUfd #
An Art Class in a Video Game?: Educational video games typically try to disguise their educational components with… http://bit.ly/aUJ0bj #
FaceTime for Mac Beta Available Today: Today, Apple launched FaceTime for Mac. You can use it to make video calls … http://bit.ly/ajMZ16 #
3 Brilliant TVCs from Sony Bravia: Sony’s BRAVIA has done a good job at associating colours with Sony TVs in a vib… http://bit.ly/ax0pp0 #
Microsoft Lands Huge NYC Cloud Computing Deal: The most populous city in America has decided to turn for Microsoft… http://bit.ly/deXr8c #
New Macbook Airs Are Like iPads With Keyboards [PICS]: Today Apple ended weeks of speculation surrounding updates … http://bit.ly/9qTWtq #
Apple Fans Get All Kinds of Good News Today: Apple made a series of announcements today, including a new MacBook A… http://bit.ly/dsUEjb #

Twitter Updates for 2010-10-19

Laura Betterly — Wed, 20 Oct 2010 02:20:00 +0000

New Location-Based App Makes Business Networking Smarter: Unsocial, a new startup, is hoping to help make location… http://bit.ly/8YR3d4 #
Steve Jobs Speaks Candidly About the State of Apple and its Competitors: Following Apple reporting its first-ever … http://bit.ly/dsFten #
I'm at Citgo (Missouri, East Bay Drive, Largo). http://4sq.com/bm6oNl #
I'm at Cvs (51 N missouri, Largo). http://4sq.com/cjvXQI #
Google Puts the Emphasis on Location in Search: With a few tweaks and an interface change, Google has placed locat… http://bit.ly/9OnOWd #
How Massive Was the Chilean Miners’ Rescue Online? [STATS]: Broadcasts of the Chilean miners’ rescue broke televis… http://bit.ly/cQX9hA #
10 Mind Blowing Facebook Games Statistics [INFOGRAPHIC]: Facebook is one of the stickiest website in the wor… http://tinyurl.com/24xohwa #
Sanitize Your Cell Phone With Ultraviolet Light: You might use hand sanitizer every time you shake hands, touch a … http://bit.ly/9d1HBZ #
5 Reasons Your Online Chat Pals May Block You: Ever since the early days of AOL Instant Messenger (and ICQ for all… http://bit.ly/9DPcj5 #
Evernote Raises $20 Million and Plans Aggressive International Expansion: Evernote is today announcing that it has… http://bit.ly/bAJs3Q #
Anrdoid Passes iPhone in Revenue on Major Ad Network: Millennial Media, which claims to have the largest data set … http://bit.ly/bzUNHQ #
Internet to Surpass 2 Billion Users This Year: The Internet will exceed 2 billion users before the end of 2010, ac… http://bit.ly/dAJm4B #
Lessons I Learnt from “The Social Network” Movie: The film revolved around intellectual property, ethics, lawsuit… http://bit.ly/cgiTVj #
5 Fun Social Media Halloween Costume Ideas [CONTEST]: We want to see your social media Halloween costumes! Enter f… http://bit.ly/9nQpzI #
Apple vs. Google: Who Wins This One?: The bickering between Apple and Google continues. It's gotten to the point w… http://bit.ly/dpslnZ #
Game Day: “Fallout: New Vegas,” “DJ Hero 2,” “Vanquish”: Every Tuesday, the majority of each week’s retail video g… http://bit.ly/cmcOa5 #
Avinash Kaushik Delivers SEM Advice: Earlier today, SES Chicago 2010 kicked off, and Avinash Kaushik, Market Motiv… http://bit.ly/9qZZrv #
5 Mobile User Experiences That Wowed Us in 2010 [Mashable Awards]: As part of the ongoing Mashable Awards, we’re t… http://bit.ly/draOUv #
Symbian Imploding as Foundation Head Resigns: It’s not just the OEM partners that are abandoning Symbian; its exec… http://bit.ly/cQwSh4 #
The Future of Search Looks a Lot Like the Present (on Steroids): Another Search Engine Strategies conference, anot… http://bit.ly/cPRxQN #
Social Good Is as Easy as Texting: Text messages are the new black when it comes to raising money for social good…. http://bit.ly/dBiM0t #

Twitter Updates for 2010-10-18

Laura Betterly — Tue, 19 Oct 2010 02:20:00 +0000

Father and Son Launch iPhone Into Space [VIDEO]: This breathtaking video documents Brooklyn-based cinematographer … http://bit.ly/dl3kQF #
10 Fresh Blogger Templates for Any Application [PICS]: I’ll be the first to admit that Blogger isn’t the sexiest p… http://bit.ly/9yddbs #
Yahoo Mimics Facebook Connect With “Y Connect”: Yahoo will soon launch a service called “Y Connect” with features … http://bit.ly/bgbbyL #
3 Innovative iPad Games That Use the iPhone as a Controller: iPhone games are wicked. iPad games are wicked. Wanna… http://bit.ly/bZIRnL #
Singapore’s Foound has Potential to be the Next Mobile App Giant: Foursquare and Gowalla are good. But in my opini… http://bit.ly/cLEVwU #
Bing Brings You Jay-Z’s Life ‘Decoded’: Starting this week, Jay-Z fans will be able to access pages from the rappe… http://bit.ly/9nBTkC #
Facebook Apps Leak User Info [REPORT]: Some Facebook applications have been leaking user information – specificall… http://bit.ly/cAG4n8 #
Netflix Brings Disc-Free Streaming To The Wii: Netflix said today that its customers in the United States and Cana… http://bit.ly/cC8boc #
See-Through X-Ray Phone Is Clearly Beautiful [PICS]: Japanese mobile carrier KDDI has launched a new clamshell pho… http://bit.ly/dqplyA #
Facebook Takes Cautious Steps Towards China: Facebook has 500 million active users in its network but it’s still f… http://bit.ly/a6tSPa #
Twitter, iPads and iPhone Get a Michael Jackson-Inspired Parody [VIDEO]: Just what every social media-loving cubic… http://bit.ly/cH0dPN #
New Media: It's Just People.: Now that I've had time to regroup (a little bit anyway) after a long day of travel, … http://bit.ly/aQiz3q #
WiMAX 4G Coming to New York City, San Francisco and Los Angeles in 2010: The next-next generation U.S. wireless te… http://bit.ly/aHRrwv #
Skittles Asks Facebook Fans to Drown a Man in Candy: Skittles UK is rolling out an Old Spice Guy-esque campaign wi… http://bit.ly/b5zI63 #
onsumer Reports Introduces iPhone App: Consumer Reports has introduced a new app for iPhone users,which provides a… http://bit.ly/99Vz5Z #
How Social Search Will Transform the SEO Industry: Joe Devine is the Chief Executive Officer of The Search Engine … http://bit.ly/bgJvPj #
Google Adds Emphasis On Location Setting: The next time you Google something with a local angle, a slightly differ… http://bit.ly/d3k73e #
Foursquare Will Hit 4 Million Members This Week: Foursquare is set to hit 4 million members this week, a source cl… http://bit.ly/98m8QT #
Apple Posts Highest Revenue of All Time: Apple released its financial results today, for its fiscal 2010 fourth qu… http://bit.ly/aK2oBi #
I'm at Nature's Food Patch Natural Market (1225 Cleveland St., Clearwater). http://4sq.com/aDVoB1 #
I'm at Nedd Health Center (1221 cleveland st, Clearwater). http://4sq.com/dx3GKW #

Twitter Updates for 2010-10-17

Laura Betterly — Mon, 18 Oct 2010 02:20:00 +0000

Groupon’s Founder on How to Get Super Rich: At YCombinator’s Startup School event at Stanford University, Groupon … http://bit.ly/aZGo3J #
Steve Jobs and Mark Zuckerberg Talked Ping Over Dinner: Not thrilled that Apple’s Ping music service doesn’t integ… http://bit.ly/cS3phT #
Raptr’s iPhone App Tracks Your Xbox and PlayStation Friends: Gaming-centric social network Raptr has launched an i… http://bit.ly/93H4K9 #
Social Media: Power to the People?: The keynote at BlogWorld this morning was an interesting one, looking at how n… http://bit.ly/crO5VG #
5 Gadgets that Broke New Ground in 2010 [Mashable Awards]: As part of the upcoming Mashable Awards, we’re taking a… http://bit.ly/aMa5Iq #
33 New Social Media Resources You May Have Missed: Fall has officially hit Mashable HQ. The temperature is droppin… http://bit.ly/b1P881 #
Are Music Startups Destined to Fail?: Yesterday at YCombinator’s Startup School at Stanford University, the founde… http://bit.ly/cSVw7y #