Marketing Fail of the Week Courtesy of Failblog.org Something tells me that the good folk in Salt Lake Utah didn’t realize they had a branding issue. It pays to check out a proof before going to print. The Cats Out of the Bag… by Laura In our last newsletter I alluded to a well known [...] Read more »
Kenshoo Introduces Facebook Advertising Platform
Digital marketing software provider Kenshoo has publicly released its new enterprise technology following an exclusive beta period in which leading marketers and agencies secured more than 24 billion targeted advertising impressions on Facebook through the Kenshoo platform. Kenshoo Social is designed to help drive brand engagement through social… [[ This is a content summary only. [...] Read more »
Telkomsel Now Indonesia’s Biggest Holder of IPv4 Addresses
The Asia Pacific Network Information Center (APNIC) gave 4 million IP addresses to Indonesian telco Telkomsel. Telkomsel now manages 5.5 million IP version 4 (IPv4) addresses for its public internet service. APNIC is [...] Related posts: The Biggest Marketing Challenges [SURVEY] Shouting out to all marketers and advertisers. What are your… China is the Biggest [...] Read more »
Making Viral Video Truly Measurable
A new partnership between Kantar Video and OpenAmplify looks to make viral video all the more measurable. Using OpenAmplify's The Meaning Platform (which measures semantics within content) and Kantar's video analytics (Videolytics), marketers will have an opportunity to see beyond a video's raw numbers such as total views. "For… [[ This is a content summary [...] Read more »
Fashion Brands Using Facebook To Best Effect
Lots of companies have a strong presence on Facebook, with Chipotle, Ford, and NBC all making significant moves just this week. But when it comes to effective marketing in the UK, new data from Experian Hitwise indicates that fashion brands know how to use Facebook best. Robin Goad, who shared that finding in a corporate [...] Read more »
Get Busy With Bing Webmaster Tools
It is common for search marketers to become so consumed with Google that they often forget about another reliable traffic source in Bing. While Bing and Yahoo combine for roughly 25 percent of search traffic, perhaps that index warrants closer attention. Let's look inside the Bing Webmaster Tools area and see if we can't improve [...] Read more »
1 out of 3 Asians said “I love you” for the first time via Email
Valentine’s Day clashes with Monday blues: It isn’t an ideal day for a date. Many people will be hard-pressed to take time out for romance and emails are often the last resort to [...] Related posts: Email Usage Statistics In The U.S [INFOGRAPHIC] Email marketers alert! Rackspace has compiled its business email usage… Facebook can [...] Read more »
A Social Media Valentine’s Day
Everyone is gearing up for the big day tomorrow. Yes, it’s Valentine’s Day that I’m talking about. Don’t panic if you forgot as this time around, social media is ready to help you in [...] Related posts: The Social Media Age Distribution [STATS] This piece of information is priceless for marketers targeting America…. HISTORY Social Media [...] Read more »
6 Verticals See Triple-Digit Growth in Mobile Advertising
Millennial Media has released its latest monthly SMART report, looking at the mobile advertising landscape. The report looks at the top verticals (six of which had triple digit growth YoY). The report also looks at actions marketers are trying to get consumer to take when they see the ads. "Social media actions in particular had [...] Read more »
Trends in Landing Page Design for Search Marketers
Landing pages are critical to the success of search marketing and advertising campaigns. To ensure that the destination where consumers end up post-click presents the best opportunity for conversion, let's review three current landing page design trends. When you want to analyze what works best in landing page design, start with the most… [[ This [...] Read more »
Shorter Videos Provide a Longer Social Reach
Online video delivers a significantly higher return for marketers when consumers share them with friends through social media. Considered a hybrid between online video advertising and social networking, the social video space is rapidly becoming one of the most valuable channels for Web professionals. The Jun Group, a New York City-based social… [[ This is [...] Read more »
Eight Tips for a Viral Email Acquisition Campaign
Email marketers that follow the best practices for acquisition, relevancy and deliverability still lose about one-third of their subscribers annually due to bounces, unsubscribes and spam complaints, according to the Email Experience Council. The attrition rates are even higher for less vigilant Web professionals. One strategy that can quickly… [[ This is a content summary [...] Read more »
Major Challenges in Email Marketing
Email remains to be an important tool in most digital marketing strategy. Newsletter subscription, for example, is an affordable form of keeping customers updated. I have received a lot great deals alerts from Groupon and airline companies and they have somehow become my important sources for deals. I believe some of you have the same [...] Read more »
Here’s an Email Marketing Checklist
Email remains an important channel in reaching consumers through the Internet. Its popularity is certainly above Facebook’s. But a busy digital marketer could miss some points when rolling out his or her email campaign. Worry not as we have a checklist below to make sure you don’t miss a thing in your email campaign. Besides [...] Read more »
Delivra Partners with Adobe
Adobe is quietly building up one of the most powerful online marketing platforms available. Email services provider Delivra just today announced an integration with Adobe SiteCatalyst which will enable marketers to send email messages to specific list segments based on the online activity of customers (courtesy of Adobe's Omniture… [[ This is a content summary [...] Read more »