Be Sociable, Share! TweetMuch like Google’s integration of Twitter is driving Web professionals to pay even closer attention to that social media destination, Bing’s announcement today that it expanded integration of Facebook “Likes” promises to do the same. Bing extended “Liked Results” to annotate any of the URLs returned by its… [[ This is a [...] Read more »
How Much is a Tweet or a Like Worth to You?
Be Sociable, Share! Tweet ChompOn has released some interesting findings (pdf) related to social media sharing and its value to e-commerce. Specifically, the firm sought out to answer the question: "What is the value of a social action in online commerce?" What they came up with is that a Facebook Share was worth $14, a Facebook [...] Read more »
A Social Media Valentine’s Day
Be Sociable, Share! TweetEveryone is gearing up for the big day tomorrow. Yes, it’s Valentine’s Day that I’m talking about. Don’t panic if you forgot as this time around, social media is ready to help you in [...] Related posts: The Social Media Age Distribution [STATS] This piece of information is priceless for marketers targeting America…. [...] Read more »
The Evolution of the Social Media Manager: Social Monetization Manager?
Be Sociable, Share! Tweet The next evolution of the social media manager position may very well focus on a puzzle piece that is largely missing in the social media strate… Be Sociable, Share! Tweet Read more »
Shorter Videos Provide a Longer Social Reach
Be Sociable, Share! TweetOnline video delivers a significantly higher return for marketers when consumers share them with friends through social media. Considered a hybrid between online video advertising and social networking, the social video space is rapidly becoming one of the most valuable channels for Web professionals. The Jun Group, a New York City-based social… [...] Read more »
The Brand that doesn’t use Social Media Tops Social Brands List
Be Sociable, Share! TweetWhich is the brand that doesn’t use social media but is frequently mentioned on Twitter and Facebook? It’s Apple and it dominated the social brands list again. The Vitrue 100 annually ranks the most social brands by analyzing online conversations in the online social space. The result: Apple flooded the list with [...] Read more »
40 New Social Media Resources You May Have Missed
Be Sociable, Share! Tweet Happy new year! Oh, sorry, was that too loud? We all may be nursing festive hangovers from spilling too much bubbly, food, or maybe we’re just winding down from the end of the (overlong) holiday season. Whatever… Be Sociable, Share! Tweet Read more »
The 3 Biggest Stories in Tech, Business & Social Media This Morning
Be Sociable, Share! Tweet Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. We’re keeping our eyes on three particular stories of interest today.… Be Sociable, Share! Tweet Read more »
Stop Doing Social and Start Being Social
Be Sociable, Share! Tweet More WebProNews Videos If you’re worried about doing social media, you’re probably doing it wrong. Social media is not a goal. It’s a means to achieving goals you have probably always had as a business. WebProNews recently spoke with Lee Odden of Top Rank Online Marketing about effectively utilizing channels that [...] Read more »
Holiday Tweet Drive Brings Toys and Food to Disadvantaged Kids
Be Sociable, Share! Tweet The 2010 Holiday Tweet Drive is underway, harnessing the power of social media to gather toys and clothing for less-fortunate children. The three-week event started December 6, and will continue through Thursday, December 23. It’s happening across the country,… Be Sociable, Share! Tweet Read more »
Samsung shares its Social Media Success
Be Sociable, Share! TweetEver wonder how social media buttons and plugins can increase your website engagement rate and traffic? Samsung, the world’s largest technology company by sales, has some insights to share. Earlier this Fall, Samsung re-launched its U.S. website with a focus on consumer engagement, driving social media experiences and online community participation. By [...] Read more »
Work for Mashable and Other Great Social Media Savvy Companies [Job Openings]
Be Sociable, Share! Tweet If you’re seeking a job in social media, we’d like to help out. For starters, Mashable’s Job Lists section gathers together all of our resource lists, how-tos and expert guides to help you get hired. In particular, you might… Be Sociable, Share! Tweet Read more »
Hashable Makes Twitter #Intro Social
Be Sociable, Share! TweetPenn Olson features start-ups. Find out more here. Twitter introduces relevant people to its users through an algorithm. It’s good… but shouldn’t introductions be made through a real connector? It should be more personal and social. It shouldn’t be a one way event where you hit the follow button and hope that the [...] Read more »
Social Media and Marketing Insights at #iStrategy2010 [PICS]
Be Sociable, Share! TweetThe Penn Olson team had an opportunity to attend iStrategy2010 in Singapore – probably one of the best summits with notable speakers and tons of insights. Here is a list of posts we have written so far: (1) Social Media: The Air Asia Way (2) Facebook’s Success Strategy (3) Marketing to The Third [...] Read more »
Social Media Advertisements Drive Purchase Intention
Be Sociable, Share! TweetThe Faces of Social Media is a social media research jointly conducted by Knowledge Networks and MediaPost Communications. The intent of the ongoing study is to measure the social media landscape in the U.S and determine the influence of social media on products and services. After surveying 2,242 people from age 13 [...] Read more »