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Regardless of which side you’re supporting in this, the NFL Lockout age, there’s sure to be some curiosity over what both sides are doing now that there’s no NFL training camp, or, well, NFL anything until both sides agree. Apparently, …

Earlier this month, we reported about a video uploaded to YouTube by Mercy for Animals, uncovering some animal cruelty happening at the E6 Cattle Co. in Texas. YouTube had pulled the video because of its graphic nature, but after a …

YouTube announced that the winner of its Ad Blitz contest is Chrysler, for its Super Bowl commercial, which featured Eminem driving around Detroit. The contest was based on viewer votes. 

"It’s been about two weeks since the Super Bowl aired, but our ears are still ringing from the noise of advertisers jockeying for position in Ad Blitz, YouTube’s contest to find the best Super Bowl ad," said Suzie Reider, Display Advertising Director at YouTube.

"It was a great Super Bowl for mobile this year, with over 3.5 million views of the Ad Blitz channel happening on mobile devices," she said. "We received over 2.7 million votes, and in the first 30 hours after the game aired, commercials were viewed 47 million times."

At the Ad Blitz gallery on YouTube, you can see the top 5 videos, which came from Chrysler, Doritos, Bridgestone, Doritos (again), and Doritos (yet again). 

So while Chrysler may have taken the cake, Doritos has to feel pretty good about getting three separate spots in the top five. Pretty impressive. 

Ever hear of the term "YouTube famous"?  It relates to a person who isn’t a household name, but might be familiar to frequent visitors of the site.  Only soon, YouTube may redefine the expression (and become much more popular) by paying genuine celebrities to create new channels and content.

Claude Brodesser-Akner reported, "We’re told that recently installed YouTube CEO Salar Kamangar is expanding the site’s existing talent partnership initiative by making name-brand Hollywood types an entrepreneurial offer – one that will surely make their old-media employers blanch: In exchange for creating a genre-specific, celebrity-branded YouTube channel and packing it full of original, three-minute-long shows, the celeb would get to retain ownership of the channel’s content."

Later, Brodesser-Akner added, "The talent should be very happy indeed, for what’s so astonishing is not just the offer of equity in the content, but the amount of cash YouTube seems committed to throwing at higher-quality, higher-profile web programming: Insiders tell Vulture that the expanding program aims to land at least twenty boldface-name curator-owners, with YouTube offering as much as $5 million per celeb-branded channel."

That’s pretty interesting.  It may signify that YouTube can consistently make $5 million in ad revenue from a popular channel, which would mean a lot to both ordinary content creators and financial analysts.  Or it might show that YouTube’s hungrier than ever for eyeballs, regardless of the cost.

Either way, it should be interesting to see what happens.  Celebrities can’t have too much of a problem yakking on camera for three minutes at a time, and $5 million is more than generous in terms of compensation.

As long as the rumor’s true, then, we may not have long to wait before big movie and television stars start showing up on YouTube on a regular basis.

 Online video usage in the U.S. is up significantly from the same time last year as time spent viewing video on a PC/Mac/laptops from home and work locations increased 45 percent, according to a new report from Nielsen.

The number of unique online video viewers only increased by 3.1% from last January, but the level of activity was up as viewers streamed 28% more video and spent 45% more time watching. Total video streams also saw significant year-over-year growth, up 31.5% to 14.5 billion streams.

January saw new entries to the top 10 most popular video brands  with music and entertainment site VEVO and video rental site Netflix entering at #3 and #9, respectively. Still a relatively new site, VEVO is showing signs of potential with over 32 million unique video viewers during the month, fewer than 100,000 viewers behind Facebook.

YouTube continued to be the most visited brand in January with 8.4 billion video streams followed by Hulu with more than 813 million streams and VEVO with more than 346 million streams.

When looking at the most engaging video brands – as measured by time spent – Netflix was the top destination as the average U.S. video viewer spent over 11 hours watching video on the site from home and work locations.

Nielsen also found 7 of the 10 most engaging video brands also saw double-digit increases in average time per viewer. U.S. video viewers nearly doubled their time spent viewing video on Veoh, spending 2 hours, 16 minutes on average in January. Justin.tv also saw notable growth as U.S. viewers increased their video viewing time on the site by 56% from last month.

Vimeo, long playing second fiddle to YouTube, has released some new features that should be very attractive to video producers.

First, Plus members ($59.95 per year or $9.95 per month) can now upload files as large as 5 GB – meaning full-feature HD film uploads, or up to 2.5 hours of HD per week. With a Plus membership, Vimeo users can also…

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As you probably know by now, AOL has purchased The Huffington Post to further bolster its growing content business. HuffPost co-founder Arianna Huffington (now Editor-in-Chief of all AOL Content) said following the announcement, that earlier this year, the company was looking to expand local sections, launch international sections, add more original videos, and additional sections that would "fill in some gaps" in HuffPost’s current offerings. This would include things like cars, music, games, and underserved minority communities. 

Is there too much content saturating the web? Tell us what you think. 

Where have I heard that "filling in the gaps" before? Oh yeah, it was Demand Media CEO Richard Rosenblatt talking about DM’s strategy of filling in the gaps in Google’s index (we believe it’s gone well beyond filling in gaps to over-saturation at this point). 

In fact, that’s not the only parallel one might draw between Demand Media and The Huffington Post. Demand upon filing its IPO a couple weeks ago, also expressed interest in growing internationally. As far as original videos, DM is already the biggest supplier of videos on YouTube. Like HuffPost, Demand is also looking to expand into more and more verticals.  Of course with AOL’s buyout, HuffPost is by default expanding into many more verticals. 

"By combining HuffPost with AOL’s network of sites, thriving video initiative, local focus, and international reach, we know we’ll be creating a company that can have an enormous impact, reaching a global audience on every imaginable platform," Huffington said. "Let’s go down the checklist: Local? AOL’s Patch.com covers 800 towns across America, providing an incredible infrastructure for citizen journalism in time for the 2012 election, and a focus on community and local solutions that have been an integral part of HuffPost’s DNA. Check."

"Original video? AOL’s just finished building a pair of state-of-the-art video studios in New York and LA, and video views on AOL have gone up 400 percent over the last year. Check. More sections? AutoBlog, Music, AOL Latino, Black Voices, etc, etc, etc. fill gaps in HuffPost’s coverage. Add all that to what HuffPost is doing with social, community, mobile, as well as our commitment to innovative original reporting and beyond-left-and-right commentary, and the blending will have a multiplier effect."

In a recent article, I asked, "What if content from one company dominated search results?" Well, what if content from a few select companies did? Is that much better? If DM’s eHow has the how-to genre covered, than AOL/HuffPost surely has current events covered. Search for "justin bieber super bowl commercial", you’ll find The Huffington Post among the top results. Search for "who won super bowl", you’ll find The Huffington Post. Search for ‘jane harman resigns,’ you’ll find the Huffington Post. Search on tech related news topics, you’ll often get TechCrunch or Engadget results. 

Now, let’s be clear. I am in no way comparing AOL’s content to that of Demand Media’s. Clearly there are a lot more quality issues going on with eHow than Engadget, for example. The best result may very well be a TechCrunch article or a Huffington Post article on any given topic. Sometimes, the same might even be said for eHow. 

The problem is simply that we’re bound to see variety in search results dwindle further and further down. What percentage of first page results is going to come from either Demand Media or AOL? Right now, I’d wager that it’s pretty high. Throw in a few others like Yahoo and Examiner, and it’s even higher. In the era when just about everyone has the ability to contribute content to the web, it seems that only a select few get to reap the search traffic benefits. At least for now. That means users are seeing less options (without digging too far). 

We have still yet to see what Google has in store in the way of content farms, but we know that it is indeed "shifting its focus" to these kinds of entities. We know the recent Google algorithm change was not directed at content farms, so the spammy sites with unoriginal content that got hit by that are not what Google considers content farms. Content farms are something else. The phrase "content farm" can cover a lot of different entities depending on who you ask, but the poster child, and the one company whose name comes up nearly every time the phrase is mentioned (including in Google’s top results for the query) is Demand Media. But Rosenblatt says the company is not a content farm. So what is? Associated Content? Suite101? Seed.com? Huffington Post? None of the above? All of the above? 

It’s unlikely Google will single out a company or domain. Blekko has taken this approach, but Google’s Matt Cutts has indicated that Google will not approach the situation with any human editing, but is looking at an algorithmic approach. While the definition of content farm may vary from person to person, Google has actually attached a definition to it, so as far as Google results are concerned, that’s the definition that should be paid most attention to. That definition is: "sites with shallow or low-quality content."

Seems simple enough. This would indicate that as long as Google sticks to its word, and is able to do so, Demand Media, AOL/HuffPost, and any other company churning out content will do just fine as long as they are able to actually churn out quality content. The question is can they continue to do so on a large scale that meets the grand visions that these companies have? Maybe they can, and everyone will benefit. Search engine users shouldn’t have much of a beef with the saturation of search results if the quality is always there, but that may be easier said than done. Quality is in the eye of the beholder though. It will be interesting to see how Google’s idea of quality matches up against users’. Lately, it seems it’s not always matching up so well. It often does, but it often doesn’t. 

As companies are rushing to create ways of filtering out the noise of an ever-increasing amount of content, the search space may become more competitive than it’s been in a long time. Bing is trying its hardest to give Google a run for its money in search market share, but companies like Blekko and DuckDuckGo are bringing different ideas to the table. It’s unlikely that you’ll see either of these achieve Google-like domination of the market, but I do think they represent a bigger picture view of the space, illustrating that that there is room for more ideas based on different concepts. Search is becoming more diversified. Google may dominate the market for the foreseeable future, but people will do more of their searching across multiple properties.  They won’t go to Google for every type of query. 

There still remains tremendous potential for social media in search. We’ve barely scratched the service on where this could go. Facebook could become a much larger player in the space. Google is making moves that could make it a much more effective search engine in terms of using friends to filter out noise. Bing has already begun doing this. Blekko and DuckDuckGo are taking different approaches to filtering out noise. 

Infinite content makes search more important than ever, and it’s entirely possible that there’s just too much for any one search engine to handle effectively – even Google. That doesn’t mean that Google has to give up on its mission of organizing the world’s information. It does mean, however, that users are forced to find the right combination of tools to help them organize their world’s information.

Do you rely on one search engine or a variety of tools to help you cut through the noise? Tell us about your habits. 

YouTube is inviting users to submit questions to President Obama for an exclusive interview that will take place two days after the 2011 State of the Union Address.

The YouTube Blog offers details. “Go to youtube.com/askobama to submit your question now, or watch the speech on Tuesday night with your webcam or video camera nearby so that you can record and submit your question as soon as it strikes you.”

“This year, you’ll also be able to ask your question via Twitter: just include the hashtag #askobama in your tweet. And be sure to have your say in what should be asked by voting on questions submitted by others, too.”

President Obama’s answers to a selection of the top-voted questions will be streamed live from the White House on youtube.com/askobama at 2:30 p.m. ET on Thursday January 27.

Users have until Wednesday, January 25 at midnight ET to submit their question. YouTube said video questions are preferred but it will accept text. Video questions should be about 20 seconds and asked directly to the president.

The interview is the first in a series of world leaders in 2011 as part of YouTube World View.  YouTube said within the month it will hold a similar interview with a prominent Republican leader.

From apps to podcasts, Facebook to Twitter, Flickr to YouTube, and more, mainstream media has embraced a number of new, technology-driven — and often social — platforms in the past decade to grow and engage its audiences.…