December 3, 2009 Newsletter

Do you stand out in the crowd? December 3, 2009 Standing out in the crowd… Well, I know I do.  I have pink hair.  Might seem a bit odd for a middle aged woman to have pink hair, but I do.  It’s an interesting thing to stand out.  It also happens to of vital importance.  Think about it–are you more likely to remember a pink haired lady who happens to be smart  or just a smart lady? Which brings me to another point.  Being better or being smart doesn’t always win the game.  Being noticed does, but it has to be relevant.  If you’re in a crowded market, you need something to stand out but make it relevant.  In the case of what I do, I back it up with relevant information.  back to top What happens if you don’t know how to run Google Adwords correctly? Even large corporations can get it wrong.  Here is a screenshot of my Google maps listing.  Check out the text ad from Target. back to top FTC Publishes Final Guides Governing Endorsements, Testimonials Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements Effective December 1st. The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. Link-ftc back to top Nigeria’s anti graft police shuts 800 scam websites Does this mean I’m not getting the million dollars? Nigerian authorities shut down scammers!  It’s about time Read More » back to top Please don’t buy this for the Holidays-it’s $95.00 homeless doll. What’s next?  Crack Ho Barbie and Trailer Park Ken? American girl has released a homeless doll–none of the proceeds go to the homeless.  This is not social responsibility in my opinion.   Read More » back to top Worth checking out: Link-Socialnomics ROI Video Link-Squirrel Crashers Link-Facebook Digital Twin Link-Twitter Rules Don’t miss the next Local Search Dominator Webinar Link-LSD Webinar The last webinar was pretty full.  Hope to see you there! Find out about the newest opportunity for small and medium sized local businesses and why you don’t want to miss out! Case Study-California Cows: So how many of you have watched the Happy California Cow commercials?  I personally love them.  I find them to have great entertainment value.   The question that nags at me from a marketing point of view though has more to do with the campaigns effectiveness. Ask yourself a question, are you now more likely to seek out and purchase milk and cheese from California because of those commercials?  I know I’m not. Now, I’ve come to find out that the California Milk Advisory Board has decided to outsource their ads, for cost reasons.  This means that the cows they’re going to be using are not even going to be from California. To see the original post about this you can Read More Here » Facebook, if you don’t start listening to me, I’m breaking up with you! I have had a love affair with Facebook for almost two years now.  My husband doesn’t much mind becuase it keeps me busy and I’ve been able to generate new friendships and rekindle old friendships.  I’m sad to say, though that the love affair is getting close to over. Why? Read More Email us or call if we can be of assistance Follow us:  Friend us:

I’ve had a love affair with Facebook for almost two years now. My husband doesn’t much mind because it keeps me busy and I’ve been able to generate new friendships and rekindle old friendships. I’m sad to say, though that the love affair is getting close to over. Why?

Laura Betterly's Facebook Grade

Simple really–Facebook has stopped listening to me and is doing all sorts of things without consulting me on what I want. Let’s face it–I’m their target market. I spend countless hours online finding just the right things to post to my profile. I even have the Facebook application on my iPhone. I have hundreds of pictures, thousands of posts, thousands of friends. In fact, I’m ranked 98.5 out of 100 for Facebook users per Grader.com.

I’m not alone. there is a new Facebook group called “CHANGE FACEBOOK BACK TO NORMAL” 1,200,000+ members. The real issue is this…over the last bit time Facebook has actually changed some the things that we’ve come to rely on and use.  The most recent wave of changes have more to do with the news feed and the live feed. I don’t particularly like that Facebook is deciding which particular people end up my newsfeed.

Can you say Facebook fail??  It’s even more infuriating that there isn’t even a little note– hey here are your some changes. Let me tell you how it affects you or if you don’t like these changes let us know.   It’s like waking up in your room and finding out somebody has moved all your furniture.

Maybe because what I do for living is marketing, I’m even more surprised. If I had a website with tens of millions of users who showed up almost every day and stayed there, I’d be pretty sure to ask these guys what you think of this or what you think of that, and get a consensus before I made a huge change.

I hope Facebook gets the message and doesn’t turn irelevant like MySpace did.  I really don’t want to break up but I will if they don’t start listening.

The book is Socialnomics-How social media transforms the way we live and do business. I had the pleasure of speaking with Erik Qualman, the author of Socialnomics. It’s a testament to social media the fact that I could not only find Erik, but that he was willing to do this podcast with me. I highly recommend the book, and you can find a link to buy it on Amazon right here. Visit Erik’s blog Socialnomics.

To purchase the book, at Amazon, click below
Socialnomics: How social media transforms the way we live and do business

BTW, I wouldn’t recommend a book unless I believed it was worth it.  I bought it for myself, but I do want to warn you as a matter of full disclosure that if you purchase the book from the above link, I will be paid a few pennies as a commission.

I can’t believe these guys spent huge money for a full page ad in People magazine.  So answer me this, what does grooming my dog have to do with bone loss??  I really don’t get it and this would never in a million years convince me to buy that drug (nor a poodle for that matter.)