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Local search, SEO Tips, and the search engine wars! Yada News Dec 7, 2009

December 7, 2009 Don’t miss the next Local Search Dominator Webinar! If you have a small or medium sized business, you are not going to want to miss this. Next webinar is WEDNESDAY December 9, at 4:00PM Eastern  <#15_Link-LSD Webinar#> back to top SEO Tip of the week. Did you know that sometimes new domains are at a disadvantage as far as Google goes?  There are several reasons for this but the main one is that Google does not want spammers on  its search engine. Their montra is “user experience” and spammers do not contribute to user experience. We have all come to expect that when we type in a search query that what we want will be on the front page and spammers who try to “game” the system do not contribute to user experience.  They open up a domain, use it badly and then move on to another domain. One of the ways that Google determines if you’re not a spammer is your commitment to the domain name.  What does that mean for you?  Easy.  If you add years to your domain registration, Google will see that as a sign of your committment and you will see better search engine results quicker for your domain. back to top Web search statistics show Bing stagnant, Google growing No surprise here.  Microsoft’s new decision engine is still not as good as Google. This doesn’t mean we should ignore it, as we can still get some pretty inexpensive traffic from there, but it does mean that Google is still king.  Read the full article here. Google has changed quite a bit since its inception in 1997. It is arguably one of the most powerful businesses in the history of the world. I found a great site over the weekend that chronicles the homepage of Google over the years.  It brought back a lot of memories.  I hope it does the same for you.  Read the article here. Let us know if we can be of help you with your marketing needs! You should know that the founders and staff of Yada Yada marketing  won’t  be upset with you if you forward this email to a friend. Not interested anymore? Unsubscribe- below

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Marketing, augmented reality and the sh*t folder-Yada news Dec 11, 2009

It’s all in the list… December 10, 2009 It’s all in the list… I’ve been marketing for about a hundred years. OK, it’s about fifteen but feels like a hundred!   I know you’ve heard it all before, but the truth is the larger your mailing list, the better you’re going to do.  Technology has changed alot over the years, but this rule always applies. Now you have to of course send out relevant information that people are interested in, but building the list is of vital importance.   I bring this up because I came across an article last week that went over user behavior when opting into a list: Have you ever heard of the sh*t  folder? This isn’t my term for it.  It comes from a study done by Microsoft   Some people are using e-mail addresses as junk folders–others are creating this sh*t folder.  Click here to read the article. Take advantage of our Free 60 minute consultation.  You have nothing to lose! Open for the first ten people to respond. Even large corporations can get it wrong.  Find out if you’re doing the right things to show up in the search engines. Back to top Augmented Reality One of my readers mentioned a campaign Esquire magazine did with a concept called augmented reality.  They sold a lot more magazines as a result. What is it?  Augmented reality — the idea of enhancing our view of the world around us with digitized text or objects — has moved out of research labs. See Five Examples of augmented reality here: back to top The future of Search-Google’s Matt Cutts answers your questions Worth checking out: A Flowchart to Determine if Your Pro-Athlete Husband is Cheating On You Kill off your Facebook Identity in style. An alternative to Paypal Top 10 TV Ads of 2009 Don’t miss the next Local Search Dominator Webinar Click Here to Register The last webinar was pretty full.  Hope to see you there! Find out about the newest opportunity for small and medium sized local businesses and why you don’t want to miss out! More Facebook Woes: About a week ago the CEO of Facebook posted an entry letting us know that our privacy settings are now easier to reach and we should have more flexibility with Facebook.  That is indeed good news. Now I’m finding all those applications that I OK’d a year ago have the ability to post on my wall. So I’m going into my privacy settings and now find out I have to go into each application separately…Yeesh… Below you can see what this looks like and I suspect some of you, like I will be changing these settings. Email us or call if we can be of assistance Follow us:  Friend us:

The search game is changing…Yada Yada Newsletter Feb 2, 2010

The game is changing again…so what’s new? FEBRUARY  3, 2010 marketing Fail of the Week Yes, we all need those don’t we? The game is changing again… What game?  The search game.  What we all want is traffic to our sites and results.  Over the last weeks many things have happened that have changed how we do this and some new opportunities for us have emerged.   Let me go over a few things I consider extremely important. Social Search:  Google has just released social search.  What is social search?  Simply put social search gives you relevant content on what you’re searching from people in your social circle.  Click below to see the video. There are some big implications for business on this.  For example, you can expand your reach dramatically for people that you already know and need your products or services. If you combine that with the adding of a live stream from Twitter on Google search (it’s there now as an option) Add to that the prominence of Video, Local Results and News, search is turning into a new game. How do these changes effect local businesses? Actually the implications for businesses is huge.  As a result, I’m giving a special Local Search Dominator webinar next Wednesday  Wednesday Feb 10, 4:00 PM EST. We’ll go over how some of these changes effect you as well as some common sense strategies  to implement so that you don’t get left in the dust. Click Here to register This is one you don’t want to miss. Don’t think where you’re location can be tracked? With HTML5 which was just released a web browser can now be GEO aware. Want to see this in action? Click Here. I did this and my location was precisely shown. Enjoy.  Until next week! Worth checking out: Dead Fly Art-Something to do if you’re bored. Google kicks off 30,000 advertisers, still thrives Great TED Video Yelp ratings show up in Google Adwords State of the Internet-visually-great info on who is online Don’t miss the next Local Search Dominator Webinar-New Features to be Released! Click Here to Register Hope to see you there!  Wednesday Feb 10, 4:00 PM EST Find out about the newest opportunity for small and medium sized local businesses and why you don’t want to miss out!   Find out about what changed in the last week that effects YOU! Twitter Asks Users To Reset Passwords After Possible Phishing Attack Twitter is locking many users out of the system this morning, and sending them notices that they need to change their passwords in order to regain access to the service, due to concerns over a possible phishing attack. A Facebook Fan Isn’t Your Marketing Pincushion Every time someone receives a marketing message, he or she does a quick  analysis: Did I get anything out of this exchange, and was it worth the inconvenience? This doesn’t change with social media. So if marketers think acquiring a Facebook Fan one time gives them the right to “remarket” to people whenever they want, they are in for a very rude awakening. Click Here to read the rest of the article. I agree with the writer on this one! Email us or call if we can be of assistance. Follow us:  Friend us:

Socialnomics Podcast

Technorati Tags: amazon, blog, Erik Qualman, Full Disclosure, Laura Betterly, Pennies, Pleasure, Podcast, social media, Testament

Gaming Faceoff: Project Natal vs. PlayStation Move

On November 19th, 2006, Nintendo launched its fifth home console to the world. The Nintendo Wii was both ridiculed and praised for its unique controller system — the Wiimote — which detects movements in three dimensions.

Three and a half years later, the Wii has dominated the market, shattered sales records, and put its two main rivals, Microsoft and Sony, on the defensive. Both companies are responding with motion-based controllers of their own though.

Microsoft has generated some big buzz with the revelation of Project Natal, a new camera-based system that requires no controller, just the movement of your body to function. And yesterday, Sony officially announced PlayStation Move, a controller setup that utilizes a camera and a remote-like controller to interact with the screen.

Here’s the question we have for all of you gamers: which next-generation controller system excites you more: Microsoft’s Natal or Sony’s Move?

Our poll for this week’s web faceoff ends on Sunday, March 14th at 12:00 PM PT. Let us know your choice, and don’t forget to leave your opinion in the comments!

What excites you more: Microsoft’s Project Natal or Sony’s PlayStation Move?polls

PlayStation Move in Action

Project Natal Announcement

Tags: microsoft, Natal, Nintendo, playstation, playstation move, project natal, sony, Wii, wiimote

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Technorati Tags: buzz, Controller Setup, Controller System, Half Years, Microsoft Project, Move Project, New Camera, Next Generation, Nintendo Wii, Playstation, Playstation Controller, Playstation Sony, Poll, Revelation, Rivals, sony, Sony Playstation, Three Dimensions, wii, Wiimote

Firefox Account Manager Aims to Make Your Social Life Easier

What do you do when you first fire up your browser? Most probably, you log into various sites that require a username and password – Facebook, Gmail, Twitter and the like. For me, personally, it’s quite a chore, as I need to log into over 10 different services before I start doing anything.

Now, Mozilla sets out to alleviate this issue with a new Firefox plugin called Account Manager. It currently doesn’t do much; it recognized that you’ve signed in into a website and displays an icon that says that yes, you’re indeed signed up under that username. However, Mozilla has ambitious plans for online identity management from within a browser. From their blog post:

“Your Web browser, as your most trusted relationship in your life online, has nearly perfect knowledge of everything you do on the Web. We envision a world where your browser will play an even more active and critical role in helping you control and shape your online experience. To realize this vision, we need to increase the browser’s understanding of your online identity and provide a platform for building new capabilities that securely take advantage of this rich, dynamic set of data that represents the digital “you.””

The account manager is available as an early, experimental alpha version, and it works only with Yahoo!, Facebook and Google, as well as some of Mozilla’s sites that require login, such as Bugzilla. Hopefully, in the future we’ll see features that really make switching between different user accounts and sharing content on various social networks easier and more streamlined.

Tags: account manager, facebook, Firefox, Google, mozilla

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Technorati Tags: Alpha Version, Ambitious Plans, blog, Bugzilla, Capabilities, Control, Critical Role, Different Services, facebook, Firefox Plugin, First Fire, Google, Mozilla, Shape, social networks, Trusted Relationship, twitter, User Accounts, Web Browser, yahoo

Apple Store is Down, Prepare for iPad Pre-Orders

It’s finally here; the moment where the iPad actually comes into some sort of contact with the market. As we announced before, iPad pre-orders begin at 5:30 AM PT (in about 1:30 hours), and the Apple Store is currently down, indicating that pre-order forms will be available when it comes back up (and possibly something more – you never know.)

Of course, users won’t actually be able to fondle the device until April 3rd, but (besides giving fans and enthusiasts a chance to be one of the first people to own an iPad), this moment is exciting because from now on, Apple (and, hopefully, the media) will have some idea how well this thing actually sells.

Although the iPad has created an enormous hype, one mustn’t forget that the jury is still out on whether it’ll be a huge success or a complete flop. It’s not only a new device, it’s a new type of device, and we’re eager to see what kind of ripples it’ll do to the IT market.

Tags: apple, ipad

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Technorati Tags: Apple Ipad, Apple Store, April 3rd, Enormous Hype, Enthusiasts, Ripples

Free Viral Marketing

Discover how easy and effective Free viral marketing can be to you and your business. Please visit: http://viralebookexplosions.net to find out more.

Duration : 9 min

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