Headless Mannequins and Live Bunnies plus setting up Google+ for your biz!

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marketing Fail of the Week Headless Mannequins and Live Bunnies This video was taken by me in Manhattan a few weeks ago.  Live bunnies and headless mannequins–not sure if it helped sales at all Google News-Google+ Business Pages–Video on how to set up! By Laura Google+ is gaining headway and this time I think Google [...] Read more »

The Like Wars

like wars Yada BlogLast year when Facebook opened up it’s Open Graph Protocol to website owners and developers, the impact was huge.  Up until then, social media mentions were just done on social media–with Open Graph, we in essence, never left Facebook–when we went to another site, if we liked the content, all we had to do is click the like button and it was noted on the target site, but more importantly, it was also posted to the persons Facebook account which gave it exposure to many people who wouldn’t have to opportunity to see the post or page.

The possibility of good content going viral was even made easier with this protocol.  It really brought word of mouth recommendations to reality on the internet.

In December, Matt Cutts (Google’s search guru)  indicated that they do use social links as part of their rankings algorithm.  Here’s the video he released.

 

Now, this has been taken a bit further. Bing, in association with Facebook, is using Facebook Likes count in their search results.  With Bing gaining ground with search, this is something to take note of.

Now, less than two weeks prior to writing this post, Google has added it’s own version of the Like button, called +1.  Now in the same way the Facebook Like count is added to Bing results, the +1 counts are being added to Google results.  I have some suspicions on what this will mean to search optimization and Google results.

Be a part of my experiment

It is my educated guess that the +1 count on a site will have a dramatic result on search engine rankings.  To test this, I have set up the +1 button on one of my sites.  It ranks number 5 for the term PPC management.  I would like for all of you to go to the site and press the +1 button and I will in turn watch the change in its search results and report back to you what occurred.  Just click on the picture of the site to go there.  You can see a red arrow where you would click the +1 button.

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How to add to your own site

If your site is on WordPress, all you need to do is search for a +1 plugin.  If you don’t, just click here to get the code you need to add to your website, it’s pretty simple.

Who is going to win the war?

It’s really hard to say–Google does search well.  It hasn’t done social so well–remember Google Buzz?  Google Wave?  These experiments did not fare as well as they likes.  Facebook on the other hand owns social media.  Now if Google puts more weight on +1 over likes, it will effect search one way, but social another.

My recommendation would be to do both rather than wait–it takes virtually no time and you surely don’t want to be behind the curve!

 

 

Where I’ve been…

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Marketing Fail of the Week
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It’s good to know that the Stoner Organization is in the same building as the Office of the Attorney General… 

I found this in St. Pete, near my house a few months ago!

Have you been SLAPPED?

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by Steve

Every once in a while someone comes to us who got “Google Slapped” or even outright banned by Google and asks us to help.

There are several different types of slaps with different levels of severity ranging from higher minimum bid prices on your keywords, to reduced ad serving, and on down to your account not getting any impressions at all. The most severe is when you get banned from Google Adwords for life, no matter what account you want to start or what site you want to promote. Since Google is by far the biggest source of search traffic, that is pretty painful.  Click Here to read the rest of the article.

In case you were wondering what happened…

By Laura
Please forgive me.  The last few months have been a world wind and I have neglected the newsletter.  

Some of you know that I released a product on how to do what I do with local businesses with marketing guru Ryan Deiss.  I am honored to have him as my publisher.To date we’ve sold over 10,000 copies and my students are really doing well helping their clients and working for themselves.

 

 

 

For those of you who didn’t know or are interested in learning how to do this yourself, please click on the graphic below to find out more.
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Until next time!

Do let us know if we can be of help!

Laura Betterly 

Yada Yada Marketing, Inc.

(727) 442-5888

 

 

 

 

 

 

 

Privacy Warning to my readers 

Check out Spokeo. Really.  This is not a joke.  Go to spokeo.com and you’ll be shocked about how much personal information on YOU they have.

Fortunately, I found out how to remove myself from their database. Go to http://www.spokeo.com/blog/help/

Point 8 shows you how to remove yourself.  

Mobile–it’s huge…

by Laura 

Mobile marketing is the next big frontier. 

Did you know that over 50% of all social media transactions happen via mobile devices?  What does that mean for you?

It means that if you don’t have a mobile enabled website or landing page, half of your traffic from social media will be wasted!

Just so happens that if you have a WordPress site, we’ve developed a pretty nifty plugin for mobile.

If you’re interested in learning more about it, click the graphic below!

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I need your help! 

If we’ve helped your or have done a good job for you, would you please leave a review on our site?  I’m testing on how Google picks these up in their local results, so all I’m missing is some kind (or unkind, if we deserve that) words from you.  Click Here to leave a Review
Did you know 

by Laura 

Yada Yada Marketing is a member of the Better Business Bureau! 

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Need Marketing Help??

Call Drew at 1-800-920-1985 x 2 to find out what we can do for YOU 

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Newsletter: Facebook Tops Google and Local Results Changed!

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marketing Fail of the Week 

Courtesy of Facebook Friend 

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A good reason not to litter?? 

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Facebook now TOPS Google
by Laura 

CNN is now reporting that Facebook
traffic had passed Google and in a hurry!

My friend Ryan Deiss predicted this in January and man was he ever right.

Now, Ryan has massed the largest panel of Facebook experts alive today for a
live Facebook Bootcamp this Friday–I’m one of them.

Click to see all the details:

You can grab your share of millions of clicks from Facebook in 2011 by hopping
on this Bootcamp.

I’ll be there, I hope you’ll join me. It’s actually going to get me out of
going shopping on Friday HA!

Join me. Register here:

Have a great Holiday,

- Laura Betterly

Local Results…Changed

from Site Pro News 

 

 

Google Local and Map have become a big influence on how people search and get results. We can demonstrate this by searching for ‘accountant’ and the search result returns a broad list of ‘accountants’, but perhaps too broad so we tend to search again by narrowing the result – adding a location to the search – ‘accountant in city’ and the results we see are now closer to home.  Click here to read the whole article. 

 

Until next time!

Do let us know if we can be of help!

Laura Betterly
Yada Yada Marketing, Inc.
QR Codes 

by Laura 

You should have started to see these popping up all over town and on business cards.  QR Codes (short for Quick Response).  These two dimensional code are used with a QR reader and directs an individual to a webpage or gives more information.

Plus they look really cool!

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Did you know 

by Laura 

Yada Yada Marketing is a member of the Better Business Bureau! 

 Yada Blog

Need Marketing Help??

Call Drew at 1-800-920-1985 x 2 to find out what we can do for YOU or email him at drew@yadayadamarketing.com! 

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My exile from Facebook and my way back to their good graces.

Yes, Facebook disabled ME!

chopped liver 300x264 Yada Blog

What am I, Facebook chopped liver?

About two weeks ago I found myself exiled from Facebook. I went to login as I do several times a day and I discovered my account had been disabled for violating the terms of service. At least that’s what the cold screen said. There was a link to click if you disagreed and a form you could fill out to their appeals department.  Once you’ve filled out the form you got an e-mail that stated that they would consider your request if you replied to the e-mail sent thus proving who you were. You were warned in this e-mail not to create another Facebook profile because that also violated the terms of service. They also let you know that they wouldn’t specifically tell you what specific term you violated, just that you violated it and that if your account was restored you shouldn’t do it again.  They also stated that it’s very likely that your violation was egregious enough that they would never restore your account and that to e-mail more than once was pointless and would not speed up their review process.

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Facebook Disabled screen

That kind of freaked me out so I did little research online as well as with the Facebook FAQs. I found that I was not alone. There’s a whole world of Facebook rejects politely asking to be let back in. Some of these people have been waiting months without an answer. Truth be told, I didn’t violate the terms of service, but I did take a closer look at those terms and I discovered that there are lots of violations of the terms of service that are happening and I suspect many of you are violating these. First of all, Facebook is very clear that an account is for an individual so those of you who are calling yourselves by your company name are actually violating the terms of service. Businesses need to have their own page and the rules for those pages are different than that of individuals. It’s also pretty clear that you should actually know the person that you are asking to be your friend. I know that that is violated a lot but we should always remember what our mothers told us don’t talk to strangers.  People should also not be continually inviting people via direct messaging to like their page, go to their event, nor bulk message all their friends about some business based thing. In short, Facebook doesn’t want you to spam.

You know I’ve been on Facebook for about three years and have close to 2000 friends so I consider myself fairly savvy when it comes to Facebook, but I’ve even had several people quote “friend me” only to find they were somewhat insane – in fact I got two rather interesting proposals even though I’m happily married. That’s not really the subject matter of this article though. When I was disabled by Facebook I discovered several really important things. First of all, I realized how addicted to Facebook I was. Secondly, I use my Facebook login for all sorts of other services and they were mysteriously disabled as a result too. Not only that, I was very disconnected from some people who I really, really care about. It was so crazy that I actually got some phone calls from family members asking me if I was okay because they couldn’t find me on Facebook.

Now I might be older than a lot of you guys reading this, but in the 1970s there were several science fiction pieces that went like this: sometime in the future we will live in a world where we are all identified by numbers and all our identities are on the main computer that runs the world. Anyone who doesn’t agree with policy will just be erased from the database. In fact I think there was even a movie with Sandra Bullock that changed her identity in the central databases of the world.  Once one was erased, their key card to their home no longer worked, their credit cards didn’t work, they couldn’t travel, they became nonentities. On a smaller scale, that’s what I experienced. I could no longer manage my clients Facebook pages, share my links, look at my own photographs, my own videos and I was disconnected from the 53 million other people who were in Facebook’s good graces.

I’ll tell you, it was a rough five days.   I wasn’t just going to Facebook withdrawal, I was grieving.  I’m lucky though. I was able to call someone who handles advertising for agencies (he called me early in the year and I was smart enough to keep his phone number) and he got in touch with the right department and within a few hours my account was restored. Interestingly enough during those five days  I discovered that I got way more work done without Facebook. So going forward, you won’t see me on Facebook quite as much as you did before as I now only go online at specific times of the day. There are several advantages to this: one is that I will not get sucked into the medium as I have before and secondly, I find I’m more productive without it.  I’m also working on other networks, so if Facebook decides that I’m a non-entity again, I won’t lose all my information. Don’t get me wrong, I still think Facebook is a great way to build business, but once you build some business, you need to make sure that you’re managing your time well.